Wil Massara’s Post

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22 | Supporting 1000+ schools as CEO of Youth Leadership Academy Australia | Keynote Speaker 🔥

What happens when you sit down with the very people who are in our classrooms working directly with young people? Over the past two weeks, we've been finding out—diving deep into conversations with schools and educators through focus groups and 1:1s about our YLAA events. The insights have been incredibly powerful. Listening to the voices of those who are shaping the future of our young leaders has been a reminder of the importance of keeping our ears to the ground with BOTH young people and educators. No point making something epic without involving those it’s for in the conversation. The question we've been asking is simple yet profound: How can we better support the young people in our communities? The answers have been as diverse as they are insightful, and they've reinforced our commitment to making sure our events are not just impactful but truly aligned with the needs of students and educators alike. By listening, we learn, and by learning, we can better support our young people. My recommendation is simple, stop making assumptions. No matter who your target market is, make sure their voices are heard. Don’t just guess at what they need—ask the question. Let’s move away from assumptions and start real conversations. Because when we include the right people in the dialogue, we can create something truly impactful.

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