WildBrain’s Post

APA B Corp Event with Ben Uttley - 10am Thursday 23rd May 2024 Exciting news for our Advertising Producers Association (APA) community and the broader advertising industry! 🌿💼 At 10am on the 23rd May here at the APA, we're hosting a must-attend event with Ben Uttley, the innovative founder of Stamp Productions, on a topic that resonates with us all: "Sustainability in Action: Navigating the Path to B Corp Certification." In this eye-opening session, Ben will share the inspiring journey of Stamp Productions towards achieving B Corporation status, setting a new benchmark for sustainability and ethical practices in advertising. This is an incredible opportunity to gain insights into the tangible steps, challenges, and triumphs involved in integrating sustainable practices into business operations, and how this commitment not only benefits our planet but also enhances brand integrity and consumer trust. As the advertising industry evolves, it's crucial for us to lead with action and purpose. Ben's story with Stamp Productions is a powerful call to action for all of us to consider the impact of our work and to explore how we can contribute to a more sustainable and responsible creative sector. Don't miss this chance to learn, get inspired, and join the conversation on how we can collectively drive positive change in our industry. See you there! #SustainabilityInAdvertising #BcorpCertification #StampProductions #APAEvent #CreativeIndustrySustainability

One of the biggest challenges for broadcasters in 2024 is the demand for content creation 🎥 🎞 Eric Fankhauser, Evertz's VP of Advanced Product Development discusses: 1- The cost of quality content: There is an increase in the demand for the creation of more quality content for viewers. 2 - Managing platforms: Broadcasters are then faced with the challenge of delivering content to an increasing number of platforms. 3 - The use of cloud-based services: This demand for more content has fuelled the development of cloud-based services that need a reliable way to transport data over the public internet. In our first installment of our 'Meet our Members' series, he discusses Evertz, its history with RIST, its current initiatives, and his predictions for the broadcast industry in the next 5-10 years. Click here to read: https://lnkd.in/eG86b-B2

Discover how broadcasters can unlock digital revenue in the latest #InBroadcast issue. Read more on strategies to foster an online presence through media generation and content repurposing workflows.

Struggling to manage your media assets? Check out the revamped Mediabank—our cloud-based solution offers seamless management, powerful tools, and content monetization to maximize your media’s value. #MediaManagement #CloudSolutions #Mediabank #ContentMonetization #DigitalAssets #NEP

In today’s fast-paced attention economy, captivating your audience is more challenging than ever. With only 2.8 seconds to grab someone's attention, we're prepared to rewrite the rules of engagement and storytelling, ensuring that the best stories never wait. See more at https://lnkd.in/em3rx-vk

Spanish Broadcasting System (SBS) is gearing up for substantial growth! With a strategic operational reset and a focus on broadening platform engagement, SBS is overcoming the 2023 setbacks. Here's to more local and network sales driving their journey forward. #BroadcastingBusiness #MediaGrowth2024

Web Amplifier understands the journey towards brand success. Whether you're starting your story or looking to reach new chapters, we're here to help you grow. Join us on the path to amplification! Get a free Consultation to see where you can improve. https://lnkd.in/gQK6JAdn . . #webamplifier #netflix #netflixcasestudy #businessgrowth #casestudy #digitalmarketing

IAB's push to reclassify many types of video inventory to Accompanying Content is making a sweeping change to video monetization efforts. Andrew Fowler our Head of Revenue Operations and Chair of the Prebid Video Taskforce broke down what publishers can do in our latest webinar. Check out the clip below!

You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective? #PPC #paidsearch #paidadvertising 1. Focus on audio and supers to reinforce your message. 2. Focus on people to get the product noticed. 3. Set the context and include a clear call-to-action. 4. Include a clear call-to-action with minimal audio to avoid overwhelming viewers.

Join our panel of Ross Video's Jack Horry and Tom Crocker as we dive into the benefits of compelling content for organisations and see how #broadcast #technology is changing the game for corporate communications. Register now for #MPTS2024 at: https://bit.ly/MPTS24regLI #broadcasttech #corporatecomms #media #mediainnovation #techforbusiness #streamingtech #techtrends