wildwonder’s Post

It’s not just Tay Tay. All of America is seemingly in its #Ranch Era. Following the #Swift reaction to the world’s biggest pop star’s condiment selection during National Football League (NFL) 🏈 action, both The Kraft Heinz Company and Walmart took advantage of the viral moment. Heinz released a limited edition version of its popular #Kranch sauce as “Ketchup and Seemingly Ranch,” while #Walmart rebranded its in-store aisle to “Seemingly Ranch.” Even better-for-you offering, Primal Kitchen (Primal Nutrition, LLC) got in on the fun, temporarily rebranding their ranch offering to the same. But the love for America’s favorite buttermilk-based salad 🥗 dressing has far more staying power. Market leader, #HiddenValley, has been successfully using brand extension and collaborations to fuel brand love. Following successful product launches with Crocs, TRUFF, and #VanLeeuwen 🍦 , Hidden Valley recently announced a collaboration with Top Chef winner Stephanie Izard's #ThisLittleGoat 🐐 for Ranch #ChiliCrisp. The company also has partnerships with #Bugles and POP! Gourmet Foods. Beyond food, their website features a collection of ranch-themed home 🏠 products that plays on the current consumer preference towards maximalism. With a commitment to innovation and the unexpected, Hidden Valley has been experiencing massive growth in both core product sales and market share. Beanstalk’s #CulturalIntelligence stays #OneStepAhead. Stay tuned for weekly insights about what’s hot across industry, consumer and product segments. Want to learn about what’s trending and how to leverage those trends for your business? Reach out to Todd Kaufman (todd.kaufman@beanstalk.com) to learn more about how you could get started with bespoke trend reports. 

We're now in all PCC Community Markets in the Puget Sound region! Having grown up with PCC and knowing that was my target customer, it was my ultimate goal for the PNW region for Queen of Hearts Superfoods. I didn't realize how true that would be. People in grocery often say it's "easy to get on shelves", but with PCC that was not the case, and now I understand why, and respect their slow and thoughtful approach. We are one of a small handful of brands that get to share shelf space in what is typically a very busy category - shelf-stable salad dressings. But PCC carries a limited number of quality brands in the space. It was when I started doing demos at their 16 stores last week, when I received affirmation all the work was paying off. Customers would come up and congratulate me like no other demo I've done. Tasters would leave with multiple bottles. Some would come up and grab a bottle without even sampling, stating "You're in PCC, you HAVE to be good." I almost cried. That kind of trust in a store and connection to store values is PRICELESS. I'm running around Seattle doing a PCC Tasting Tour this weekend at Ballard, both Greenlake stores, and Viewridge - come try our dressing with our Sassy Quinoa Salad. Or just come say hello! It's been awesome visiting my old hood and chatting it up with customers who care about what goes in and behind their food! #realfood #nojunk #foodasmedicine #salad #foodentrepreneur #femalefounder #foodandbeverage #cpgbrands #pccmarkets

What products do you miss in the supermarkets? 🍿 🍬 🍭 🍫 We have asked around our office to see what everyone misses the most and this is what they said.... Comment below what your product would be! #discontinued #supermarkets #marketresearch #happythursday #bringthemback #nostalgic

It's said you shouldn't shop on an empty stomach... well, the data shows not many shoppers are following that advice 🤷♀️ ::raise your hand if you've impulsively added something to munch on to your cart:: 😬✋ We've officially launched our Snacking deep dive report uncovering the what, where, and why of buying snacks. Download the free infographic and find out more 👉 https://lnkd.in/g7ghE9Fd #ShopperInsights #snacking #snacks #Kantar #dataanalytics #datainsights

#GroceryStoreBestsellers 🛒 Discover the cream of the crop in grocery aisles! From pantry essentials to culinary delights, explore the top-rated products that are flying off the shelves. Stay updated on trending flavors, must-have ingredients, and consumer favorites. Whether you're a foodie, a savvy shopper, or a retail enthusiast, join the conversation on the latest and greatest in the world of grocery store finds. 🍲🍎🍫 #GroceryGems #TopGroceryPicks #ShoppingFavorites

🥞 Happy Pancake Day! As we celebrate this delicious tradition, let’s whisk up some business insights too! Swipe through this post to discover how retailers can flip success out of Pancake Day. From leveraging historical recipes to sparking social media buzz, we're serving up strategies to sweeten sales. Get a taste of how Pancake Day can become a feast for your business growth. Let's connect and discuss innovative retail strategies! #PancakeDay2024 #RetailMarketing #BusinessGrowth #Engagement #ShroveTuesday #Pancakes #PancakeRecipes #RetailCalendar

#GroceryStoreBestsellers 🛒 Discover the cream of the crop in grocery aisles! From pantry essentials to culinary delights, explore the top-rated products that are flying off the shelves. Stay updated on trending flavors, must-have ingredients, and consumer favorites. Whether you're a foodie, a savvy shopper, or a retail enthusiast, join the conversation on the latest and greatest in the world of grocery store finds. 🍲🍎🍫 #GroceryGems #TopGroceryPicks #ShoppingFavorites

Let's be honest, the real winners of Super Bowl Sunday are the snacks. What are your top 3 must-have foods for a Super Bowl party? #montereyrealestate #centralcoastrealestate #californiarealestate #carmelrealestate #californiaCommercialRealEstate #CaliforniaPropertyManagement #pacificgroverealestat #SeasideRealEstate #MarinaRealEstate #MontereyBayRealEstate #OceanPacificRealtyGroup #LinkedInRealEstate

Opinion: Maximising Engagement for New Banknote Series Launching a new banknote series involves a lot more than just unveiling designs – it's about capturing the public's attention and ensuring understanding of key features. Holding people's interest is a challenge, but strategic timing makes all the difference. ATMs offer a prime opportunity for engagement. Imagine showcasing the new series nationally, then reminding a member of the public at the ATM individually and then they are holding the physical notes moments later. It's a wonderful transition from virtual to tangible, generating curiosity and a connection. This approach, as part of a wraparound public education campaign, could transform transactions into meaningful and informative interactions, making each encounter an opportunity to educate and engage. It reminds people not only what has been done, but why they should care about their cash. #banknotes #cash #maximumengagement #cashmarketing #atmmarketing #publiceducation

I see so many comments of late suggesting "floor graphics don't work". Personally whenever I'm #instore and turn down an aisle, the first thing that catches my attention is a floor graphic, followed by well designed aisle flags. This is with the more standard #POS of course. Some brands go further such as having over-arching aisle headers and bay headers etc etc. If you consider the low cost of a floor graphic against the impact you achieve from them, I'd say floor graphics are a great bit of POS for any brand looking to stand out in a #shopper environment. #shoppermarketing #instorepos #pointofsale #floorgraphic #aisleflags #brandactivation #marketingactivation