Will Stogdale’s Post

#CCtrends2024 #traveltrends Anke Schaffelhuber (CEO at Schaffelhuber Communications | Communications. SMM. Marketing) - from your perspective, what new directions do you think luxury travel is heading towards? ✨ During this year's ITB Berlin, we took the opportunity to engage with industry experts, delving into discussions about the future directions of luxury travel and uncovering the trends that will shape our experiences in the years to come. 🔍 Stay tuned as we'll unveil more the insights and forecasts we’ve collected. 👉 Plus we're eager to hear your thoughts and predictions on what lies ahead for luxury travel as well! 📽 Luxury travel content creator studio Not Them studio #ConnoisseurCircle #luxurytravel #luxurytourism

I wanted to share how BrandsTravel: Digitally Fueled Agency is helping amazing destinations, hotels and experiences connect with future guests in a way that feels truly personal. We believe that every traveler is unique, and our approach reflects that. By understanding what makes your brand special and what your audience is looking for, we craft tailored strategies that speak directly to their needs and desires. It's not just about selling a trip or a stay – it's about creating unforgettable memories and experiences that last a lifetime. And that's what gets us excited! If you're passionate about travel and leisure, let's connect and see how we can help your brand shine! #TravelMarketing #LeisureBrands #PersonalizedApproach"

So, what's the secret to catching the attention of more affluent travellers? 🛳️ In last week's blog post, we discovered that it's all about exclusivity, storytelling, and tailored messaging. This week, we're diving deeper into some of the finer details: 💎 2024's biggest luxury travel marketing trends 💎 The 5 Cs of travel marketing and how to leverage them yourself 💎 What luxury travellers are really looking for 💎 Winning strategies to promote your brand to high-end travellers The link to the full blog post is down in the comments below - this one is chock-full of helpful tips and strategies. 🔗 #BoostBrands #TravelMarketing #TravelandLeisure #LuxuryTravel #MarketingTrends

Why a strong brand strategy is essential in the travel, tourism, and related sectors: Beyond logos and taglines, brand strategy is about creating a story that resonates with travelers, builds loyalty, and drives revenue. Many organizations recognize the importance of their brand but leave it on a long-lost "to-do" list, prioritizing marketing and sales instead. This is a mistake, since a powerful brand can supercharge marketing and sales efforts, providing a solid foundation for real revenue top-line growth. See below for examples of organizations in the destination, hospitality, and travel tech spaces that have built great brands, or even solid rebrands! #destinationmarketing #hospitality #brandstrategy #travelandtourism #traveltech

What Defines Luxury and Premium in Today's World? In the ever-evolving landscape of travel, the definitions of "luxury" and "premium" have transformed significantly. Today, it's not just about the destination, but the entire journey and experience. Understanding these nuances is crucial. It's about offering personalized experiences, unparalleled comfort, and exclusive access that go beyond traditional offerings. Here's a behind-the-scenes shot from my recent appearance on national TV where I discussed these ideas. Let's connect and explore how we can elevate travel experiences together. What are your thoughts on luxury and premium travel? Share your insights in the comments! #TravelIndustry #LuxuryTravel #PremiumExperience #CustomerExperience #CroatiaTravel

Could some travel brands be facing their “Kodak Moment”?   The brands shaping the future of travel are not within the industry—and that’s a problem for the incumbents. Today, travel is about so much more than getting from A to B; it’s a balance of new tensions of discovery and stewardship, and of “could vs should”.   However, this doesn’t mean that travel brands can’t reinvent and drive brand value. The spirit of adventure, experience and discovery is felt across industries, shifting to become a necessary element for many brands. With travel becoming more desirable and accessible than ever before, it’s crucial that travel brands capture this vital moment.   Are the travel brands of today the Explore brands of tomorrow?   Download the full Explore report for more—plus learn about 10 brands outside of the travel and hospitality sector excelling in the Explore Arena ↓   https://lnkd.in/e83Z8pxi   #Explore #ExploreArena #ArenaThinking

Hi there everyone… want to know what Travelhost is all about? Check out this short video!

Keep your team organised on the go with personalised travel items! ✈️🌍 Custom pouches and bags are perfect for #WorkTrips and #CorporateEvents. Throw in a personalised bottle and power bank to ensure that your teammates and clients are always comfortable on the go! These are practical, stylish, and ensure your brand travels everywhere. Ready to create your own branded travel gear? Drop us a message to discuss! 📩 #CorporateGifts #BrandingStrategies

Branded merch can enhance any travel experience from cruising to ocean to a weekend away with the girls. Find out more about how valuable it can be for your brand to connect with the travel crowd in our latest infographic. #SWAG #BrandedMerch #PromotionalProducts #TravelTrends #Summer2024 #SummerTravel  

We Create Worldwide References in Hospitality - projects and destinations Case Study - Sublime Comporta Besides having co-created the Sublime brand Xpose positioned Comporta as a destination on a global scale Challenges - Comporta - Unknown Destination - Creating a New Brand - Keeping true to the essence of Comporta Achievements - Positioned Comporta as a world-renowned destination on a global scale - Created a Worldwide Reference in Hospitality – Sublime Comporta  - Redefined Luxury – The Luxury of Simplicity - achieved a Biosphere Certification.  - Coined the Phrase "Comporta - The Hamptons of Portugal" - Achieved visibility in over 20 countries with and average     yearly PR value of €6m! #comporta #sublimecomporta #xposeconsulting #xposedestinationmarketing #travel #awards #visitportugal #alentejo #destinationmarketing #branding #communications #beautifuldestinations #thehamptonsofportugal #pr