As a consumer, I've never had as much optionality as I do now. Why stay loyal to one skincare brand, matcha brand, or probiotic brand when I could try a new one each time I ran out of product (and likely get a first order discount each time, too)? The brands that I return to over and over are the ones who not only make a great product, but who also invest in their relationship with me as a customer and make me feel special. It's hard for brands to do that at scale, though. That's where Retain, the newest suite of tools offered by Recharge, comes in. Retain enables brands to create experiences for their subscribers that are personalized based on purchasing behavior and preferences. It equips them with the tools and data to build tailored, dynamic rewards programs, intercept cancellations with a personalized touch, and a whole lot more. It's been a lot of fun to work on this launch since joining the Recharge team a couple months ago, and I'm excited to see the different ways brands put Retain to work.
Just released: Recharge just introduced Retain at #ChargeX24! Retain is a suite of tools designed to equip merchants to build a more loyal, long-term customer base (read: higher LTVs and revenue): 🏆Rewards: Engage, incentivize, and retain your customers with tailored rewards that help you get customers to their next order. ✖️Cancellation Prevention: Create custom, data-informed cancellation journeys that are personalized to each subscriber and optimized to help them choose a different path. 💸Failed Payment Recovery: Recapture more revenue and prevent passive churn with automated technology that leverages AI/ML to inform smart retries. 🔈Win Backs [Coming Soon]: Incentivize lost customers to place another order with compelling, personalized offers showcased on tailored landing pages. With Retain, we're providing merchants with the data to pinpoint exactly when and why they're losing subscribers, and the tools that allow them to nurture customer relationships to take their subscription offering to the next level 🚀
Incredible work Willa Tellekson-Flash! 💖