Originator of Streaming TV, TMT Futurist, CEO@FreeCastTV, @SelectTV, @StreamingTVKit @RabbitTV fmr MegaChannels.TV (circa 1998), 30yr Tech Entrepreneur.
Churn Inflating SVOD Sign-up Numbers—Churn is causing all kinds of problems for SVOD operators. A new report from a firm called “Antenna” suggests that up to 33% of new sign-ups could be coming from what they call “serial churners”. In other words, those who binge and bounce between different streaming services. This means that SVOD operators are spending marketing dollars to reacquire the same customer multiple times, with no chance that customer will stay subscribed long-term. The lifetime value of these customers is thus infinitely negative, as companies will constantly be paying to reattract them for only a few months. https://lnkd.in/ezTFgN3X
