WME | William Morris Endeavor’s Post

"I wish every creative gets to experience what we experienced. I wish more jury rooms make space for young creatives like us. And like Susan said, I wish more of us do the kind of work that makes people say, ‘Thank you’. To sum up my experience at LIA, I would like to quote one of my favourite songwriter Taylor Swift – It was rare. I was there. I remember it, all too well." - Udit Joshi Read more about Udit's Creative LIAisons experience!

10 Things We Did Wrong in 10 Years! (2/10) As we celebrate 10 years of Aarts, we’d like to share the 10 things we, as an old-school agency, did wrong in the eyes of the world — but worked wonders in the best interest of our clients. Here are the second: 2️⃣ We didn’t chase awards. Instead, we focused on earning a 5/5 rating from every client. While many agencies prioritize trophies and accolades, we chose to focus on delivering such high-quality work that our clients rated us the best. We believe a happy client is the most valuable recognition. No wonder we have not received anything less than 5 (not even a 4.9) in the last 10 years from any client.

Coming off a week of being OOO! I didn’t do anything particularly special. To be honest, I was feeling a bit tired—maybe even a little burnt out. So, I took my own managerial advice and booked some time off to hang out at home and reset my routine. I also celebrated a birthday! If you’re a fall baby like me (shoutout to my fellow Libras 👋), maybe you think of fall as a reset, too. While enjoying a staycation at home, I took some time to reflect. Here are a few things I’ve been thinking about: • Working in comms/marketing for ten years! • Celebrating 5 years at Brandish | A Creative Agency marking my transition from non-profit comms to #AgencyLife. • How much my first comms job taught me about people. • How fun it is to see my peers grow in their careers. • Is the art of the commercial coming back?! And hopefully more thoughts I can flesh out in future posts. Stay tuned!

🎉 And the award goes to… ME! 🎉 I didn’t make Adweek’s power list. I didn’t snag a Clio (again). And I wasn’t invited to the fancy table where the industry greats get to celebrate each other in the same room. But today, I’m doing something revolutionary: I’m giving myself an award. So without further ado, I present: 🏆 The “Mastermind of Strategy & Culture” Award 🏆 For consistently showing up, staying rooted in culture, building meaningful partnerships, and navigating this wild world of media, marketing, and influence like the boss I am. Oh, and for doing it all with a finesse of strategy, a lot of heart, and my signature flair. It’s easy to get caught up waiting for others to recognize your brilliance. But today, I challenge you to join me: 💡 What’s your award? 💡 Name it. Claim it. Celebrate YOU. Let’s start a trend where we acknowledge our wins, big or small, and inspire others to do the same. Use #SelfAwardSeason so we can cheer each other on. Because let’s be real—sometimes the only person who truly sees all the work, sweat, and magic is YOU. And that’s more than enough to deserve an ovation. Your turn. What award are you giving yourself today? 💫 Disclaimer: No shade to those who’ve won the more traditional industry awards—y’all are obviously crushing it!

Why enter Industry Awards? StudioHawk, APAC Search 2024 and Global Search Awards 2024 Finalists (winners to be announced next week) shared with us why they enter awards and what it means to their team and growth. This is what they said... Participating in the Search Awards is always an exciting time for our team to reflect on their results and showcase their achievements to the community. We invest significant time and effort to ensure our campaigns are award-winning from the outset. Bringing home a few trophies after a year of hard work is a remarkable recognition both internally and externally - we're a bunch of competitive wholesome nerds at the end of the day. Since entering awards, StudioHawk has attracted numerous new clients, significantly expanding our portfolio in various verticals across the world. The recognition has helped us attract top talent and foster a strong, motivated company culture! 🏆 The Team at Don't Panic would love to know why you enter awards, what impact they have on your business, and what they mean to your team?🏆 👀 Raise awareness of your brand 📈 It's part of your growth strategy 🤝 Awards increase client wins 🕸 Network and collaboration opportunities 🧠 Knowledge sharing and benchmarking 😁 Create an award-winning culture 🎉 Celebrate your team We Are Search #awards #industryrecognition #growthstrategy #searchawards #networking #clientwin #companyculture #brandawareness

Happy Hump Day, Everyone! 😊 👋 Following on from my last blog, I want to delve deeper into the various forms of communication that a General Manager at a golf club navigates daily. Listening to and debating diverse opinions is not just part of the job—it's crucial to the club's success. In this role, being approachable to every type of customer is vital. Golf clubs attract a wide spectrum of individuals, each with their own unique perspectives, experiences, and preferences. As a GM, you must adapt your communication style to engage meaningfully with this diversity. One of the greatest privileges of the role is the opportunity to connect with people who bring a wealth of experience from business and life. These interactions often spark unexpected ideas or insights. Even when you don’t initially agree with someone's viewpoint, approaching the conversation with an open mind can lead to a shift in perspective. Sometimes, listening and being open to these conversations means adjusting your approach—whether slightly or significantly—which can result in long-term benefits for the club and its members. So, let’s embrace the art of listening and communicating—it’s where innovation and growth often begin.

After 6 years at FCB Canada, Hussein and I are moving on. And in reflection of those 6 years, I'd like to share a few observations: 1. The coffee bar will support the weight of at least 8 drunk employees Coyote-Uglying-the-house-down. Boots. (but, as a consequence, you will end up on your boss' stories the following day.) 2. Wearing masks (not the medical kind) around the office is absolutely acceptable (and encouraged IMO). 3. If you're an intern paired with a newly hired solo creative. Make them fall in love with you. Look at Hussein now. He's obsessed. And the feeling's mutual. 4. Become best friends with your accounts people. Not only because they're the freaking best and put up with your sh*t , but because they know their clients and their clients' business problems better than anyone. 5. If you're of the proactive persuasion (and you should be), make sure your ideas actually solve your clients’ business problems (see point 4). 6. Glasses will get you promoted. (I got glasses and was promptly promoted only days later. I'm pretty sure it was because of the glasses). 7. Find advocates for your ideas before you think they're ready. Talk about them, get people excited about them. Let people add to them, change and challenge them. If you're looking for advocates, you'll find them at FCB. 8. Winning awards is great. But getting sh*t talked by "anonymous creative"s on Fish Bowl for winning those awards really is the cherry on top (someone should make a trophy for that... maybe a lion with a turd on it's head 🤔... Hussein, I have an idea). 9. Brevity is an art. One I'll likely never learn. 10. If an agency culture listens to you, celebrates you, values and advances you... like FCB has Hussein and I... stay. Stay as long as you can. But, when you get too comfortable, know when to take on a new challenge that will scare the living sh*t out of you. Then leap. FCB Canada I've loved every moment I've lived, every memory I've made and every lesson I've learned with you. Thank you for having me. It's been an absolutely blast. ❤️ ✌

Congrats to the team! With agency leaders facing increasing pressure to balance profitability and strategic growth this feels like a timely announcement. It will be great to see how Folgate works with agency founders and boards to address key issues like growth, M&A, leadership and culture in a rapidly evolving market. #AgencyGrowth #BusinessStrategy #Leadership

A year ago today, as an intern at Wasserman Media Group, I found myself in a fireside chat with golf executives when the news of the LIV Golf and PGA Tour merger broke. The announcement sent shockwaves across social media, igniting a pandemonium of predictions that these two giants of the men’s professional game would remain at odds. Today, the divide remains evident, highlighted by the contrasting spectacles of the PGA Tour’s Memorial Tournament in Ohio and LIV Golf’s Houston event. As an Entry-level DE&I Cultural Strategist, I’ve observed firsthand the challenges and missed opportunities in bridging such divides. The ongoing stalemate underscores the complexities of merging not just organizations but cultures and visions. Personal Take 👩🏾💻 ⛳ : To create a more inclusive framework for the merger, my approach would focus on integrating the core values and strengths of both organizations. This means fostering a culture of open dialogue and mutual respect, where diverse perspectives are not just heard but actively integrated into decision-making processes. By leveraging DE&I principles, we can build a unified vision that honors the rich histories of both the PGA Tour and LIV Golf while paving the way for a new era of innovation and inclusivity in the sport. In this new era, we would create joint events that celebrate diversity, implement shared governance structures, and develop community engagement initiatives that reflect our commitment to inclusion. Together, we can turn this period of contention into a powerful example of how the sports industry can lead to unity and cultural transformation. #DEI #DiversityAndInclusion #CulturalStrategy #GolfIndustry #LIVGolf #PGATour #GolfMerger #SportsLeadership #InclusiveFramework #GolfInnovation #ProfessionalGolf #SportsManagement #GolfCommunity #UnifiedVision #GolfCulture #SportsDiversity #GolfEvents #InclusiveGolf #SportsIndustry #CulturalTransformation