⚡ Attn: #eventprofs ⚡ In 1952, Woodstock, NY witnessed an event that would echo in the chambers of musical history forever.... ⬇️ Pianist David Tudor, poised before a piano, allowed silence to fill a room for 4 minutes and 33 seconds. This wasn’t a forgotten sheet of music or a lapse in memory; it was a deliberate performance of John Cage’s "4'33".” At first glance, a silent performance seems absurd. But look closer, and the genius behind it emerges. The piece reminds us that sometimes, it’s not about the noise we create, but the silence we leave behind. It’s about how the absence of something can be as powerful as its presence. Now, how does this apply to the world of #eventplanning, a realm dominated by sights, sounds, and experiences? ✅ Negative Space Matters: Just as a silent performance emphasizes ambient sounds, a well-planned event leaves room for spontaneity and organic interactions. ✅ Challenge Expectations: Tudor’s performance shattered the conventions of a musical recital. Don’t be afraid to surprise your attendees and offer them something they've never seen or felt before. ✅ Details are Crucial: The ambient sounds during the performance of "4'33"” were not accidents. Likewise, in event planning, every choice – from lighting to the arrangement of furniture – contributes to the overall experience. It's the details that transform an event from mundane to magical. ✅ Embrace Boldness: Taking risks can lead to unparalleled rewards. Similarly, if you want your event to be memorable, you have to be bold. Sometimes, that might mean doing less rather than more. ✅ Listen: The most significant lesson from Tudor’s performance is to listen – to the sounds, the silences, the murmurs of the crowd. Event planners should always be in tune with their audience, responding to their needs, their reactions, and their feedback. In a world saturated with stimuli, the choice of silence made by David Tudor remains an invaluable lesson. For #eventplanners, it's a beacon, reminding us that what we choose to omit is just as important as what we include. The balance of visuals, sound, and silence can create a masterpiece, even if it looks or sounds a bit different than what we expected. So, the next time you're orchestrating an event, remember the power of silence. Sometimes, the most profound statements are made when nothing is said at all. If this post resonates with you, please show some 🫶 with a 👍 or ❤️ and follow me for more #eventindustry goodness. 😁
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👉 What if scaling your event business is about finding the perfect balance between creativity and profitability? Cindy Y. Lo started as a volunteer, working any event she could get her hands on, and grew her company, RED VELVET, into a multi-million dollar experiential agency. In our conversation, Cindy shared the key lesson she’s learned over her 21-year journey: success comes from knowing your value and delivering more than just an event—it’s about the experience that defines your brand. From surviving post-9/11 challenges to navigating the pandemic, Cindy dives into the importance of niching down, pricing for profitability, and why sometimes you need to turn away clients to win in the long run. Curious? Dive into the full article to discover how Cindy went from being rejected by employers to owning one of Austin’s leading event companies—and how you can learn from her journey. 👇 Click here to read & watch the interview. #EventBusiness #EventPlanning #EventIndustry #ExperientialMarketing #EventPlanners Sponsored by Equation Events
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👉 What if building an event empire isn’t about the empire at all? Keith Alper started with backyard carnivals and built a business that has shaped multi-million dollar experiences. In our chat, he shares the secret that’s carried him through 40 years: it's not just about the stage—it’s about everything your audience touches. Big ideas, small details, and the art of bouncing back when everything collapses. Curious? Dive into the full article and hear how Keith went from $2.25 an hour to running Nitrous Effect with clients like L’Oreal and Southwest Airlines. Read the full story to uncover how he plays all the games at once—and why you can too. 👇 Click here to read & watch the interview. #EventCEOs #EventLeadership #CreativeStrategy #CultureMatters #EventIndustry #LeadershipLessons #EventPlanning #Entrepreneurship
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In the corridors of modern work culture, a term has been echoing louder than ever... ⬇️⬇️⬇️ "Workism." Coined by Derek Thompson in The Atlantic, it describes our new societal obsession where work isn't just a means to an end but has become the core of our identity. It's the doctrine that hard work is not only the path to economic success but also a life's purpose in itself. In the world of #eventplanning, the allure of workism is palpable. Every successful event is not just a job well done; it's a validation of one's worth. But in the shadows, the lines between work and identity blur, leading to exhaustion and a perpetual fear of any event falling short of perfection. Here's the silver lining: Recognizing workism is the first step to breaking its spell. ✅ Diversify Your Identity: You're not just an #eventplanner. You're a myriad of things - a parent, a friend, a hobbyist, a traveler. Embrace all facets of your identity. ✅ Celebrate the Journey: The event's success is not just in its conclusion but in its journey. Celebrate the brainstorming sessions, the team collaborations, and even the hiccups along the way. ✅ Seek Balance: It's okay to unplug. It's okay to take a break. In the quiet moments away from work, inspiration often strikes. Workism, while seductive, offers a hollow promise. True fulfillment lies in a balanced tapestry of work, passion, and rest. As an #eventprof navigating the bustling world of corporate events, how can we redefine our relationship with work? Follow me for more #eventindustry goodness. 😁
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Have you ever read a phrase that resonates so deeply, you got goosebumps? ⬇️⬇️⬇️ Enter "vocational awe." Originally coined in the context of librarianship by Fobazi Ettarh, it describes the profound reverence professionals feel towards their vocation, to the point where they believe their profession is beyond critique and demands personal sacrifices. Now, you might wonder, how does this relate to the world of event planning? Imagine an event planner tirelessly perfecting every event detail — from lighting to ambiance. They're so engrossed in crafting unforgettable experiences that they neglect their own well-being, missing meals and family events. While their dedication is admirable, it's a reflection of vocational awe. This intense reverence for their work blinds many event planners to the need for self-care and balance. The allure of creating perfect moments can overshadow their own well-being. So, how can we, as #eventprofs and #eventplanners, navigate this? ➡️ Awareness is the First Step. Recognize the signs. Are you consistently putting the job before your well-being? Are you hesitant to critique or change traditional practices in your profession because "that's how it's always been done"? ➡️ Set Boundaries. It's okay to say no. It's okay to take a break. Remember, a well-rested, healthy planner can create far better experiences than a burnt-out one. ➡️ Engage in Conversations. Talk to peers. Share your feelings and listen to theirs. Often, just knowing you're not alone can be empowering. Events are magical. It's the art of turning visions into reality and fostering community. But no art should come at the cost of the artist's well-being. So, I leave you with this thought: In our quest to create perfect moments for others, are we forgetting to create them for ourselves? What's one change you can make today to ensure you're not lost in the awe of your vocation? Share your thoughts below and let's embark on this journey of self-awareness together. ✍️ Your #eventindustry insights matter. 💡 Leave a comment 💬 and let's dig deeper. 🗣️🌟 PS - Shout out to Julius Solaris for unknowingly inspiring me to share my thoughts online.
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Know any executive assistants in Houston looking for a new challenge? If so, please send them my way!
Part-Time Executive Assistant (Fun + Long-Term) at VirtualRealityRental.co
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Super proud of the team for this one!
A Macy’s-branded New York City skyline served as the virtual backdrop as guests crafted their own one-of-a-kind Macy’s fireworks show. Sponsored by VirtualRealityRental.
Macy’s Brings 4th of July Celebration to Life Across the United States with Virtual Reality
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