Agency Principal and Founder | Behavioural Science Advocate | Future of Healthcare Communications | Facilitator | Speaker | Agent for Change | Narrative Developer | Biopharma Marketing Expert
In the healthcare sector, communications and marketing often rely on tried-and-tested approaches… because when things have worked well in the past, there can be reluctance to change. But by sticking to the same formula, we could be missing out on opportunities to take healthcare communication to the next level. To make change happen, something new is needed. We believe the answer lies with behavioural science. In this article, we discuss why we believe behavioural science should be an essential element of communications planning and execution – and has the potential to create better outcomes for patients too.
“We do things this way because that’s how it’s always been done” Tried-and-tested approaches feel comfortable, safe, but do they result in the best outcomes for patients? We explored how behavioural science can be used to analyse why healthcare decisions are made, and who or what are the main drivers behind this. View our article to learn more 👇 https://lnkd.in/eH6-rwxH
