William W Collins’ Post

New Post: Lead Email Marketing Manager - https://lnkd.in/dXwiwwWZ WHO ARE WE? Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands. The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team. YOUR ROLE You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driven creativity as you launch new initiatives and campaigns that impact millions of consumers monthly. You have drive and a passion for results which allows you to thrive in an extremely fast-paced, dynamic environment. You are a team player and email marketer who understands consumer psychology and the need for quality content and messaging. You must be passionate about being hands on in data and utilize insights to drive your email strategies from ideation, to send, to inboxing and action. You thrive on success and the impact that your work has on consumers as well as the impact to the business: Revenue, Life Time Value (LTV), and Revenue per User (RPU). SUCCESS LOOKS LIKE Optimizing and expanding our automation set for prospective and existing investors to create more of a “one-to-one” experience, as well as generating a flywheel of testing and feedback Developing thoughtful and sophisticated omnichannel campaigns across email and push notifications Owning the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program, flagging trends and offering solutions to make the whole lifecycle and marketing team better Partnering with our Messaging Operations Manager to set up API connections for triggers and data flows encouraging correct data architecture within our marketing ESP to support easy creation of highly personalized comms Acting as a leader of email code by debugging other teammates’ work and keeping up to speed with the latest trends and platforms WHAT YOU NEED TO SUCCEED 4-6 years of email marketing/remarketing experience Extensive experience in the performance marketing/lead generation industry Proven experience delivering on department and/or company level key results #remotehiring #remotework #remote #recruitment #recruiting #hiring #remotejob #GetRemote #GetRemoteJobs #emailmarketer #emailmarketingmanager

Open Position for ✉ Email + SMS Strategy expert. 💎 Full-time 💎 Remote We are seeking a highly driven and detail-oriented individual to join our team as the Head of Email & SMS Strategy. In this role, you will lead and manage three Account Managers, overseeing retention marketing for 8-10 eCommerce brands. You’ll be responsible for shaping the strategic direction for our clients, focusing on growth and conversion strategies, customer journey optimization, segmentation, and reporting. Your expertise will drive innovation in email and SMS marketing, ensuring exceptional client results and satisfaction while fostering strong relationships within the team. RESPONSIBILITIES: ▶ Define and prioritize core KPIs and goals for each client, including Email Attributed Revenue, Open Rate, Click Rate, Conversion Rate, and Deliverability. ▶ Analyze data from monthly reporting, market research, competitive analysis, segmentation, and RFM to provide actionable insights for clients and Account Managers. ▶ Assist with creating monthly and quarterly roadmaps. Develop and execute comprehensive email and SMS marketing strategies across all client accounts, ensuring Account Managers execute effectively. ▶ Collaborate with the Director of Operations and technical partners to implement appropriate technology and 3rd-party Shopify apps. ▶ Lead, train, and mentor a team of three Account Managers, ensuring their continuous growth and overseeing workflow, deadlines, and budgets. ▶ Drive continuous improvement in Mineral’s email marketing standards and execution, ensuring consistent value for clients. ▶ Establish and maintain processes and standards for email strategy and optimization. REQUIRED EXPERIENCE & SKILLS: ▶ 2+ years of experience in a marketing agency, focusing on email marketing strategies (proficient in Klaviyo and data-driven decision-making). ▶ Expertise in email marketing strategy, with hands-on experience in Klaviyo. ▶ Strong analytical skills and a deep understanding of digital marketing fundamentals. ▶ Experience setting department-level goals and KPIs. ▶ Respected and decisive leader with demonstrated team management skills. ▶ Exceptional communication, leadership, and time management skills. ▶ Familiarity with ClickUp, Figma, and Miro. ▶ A keen eye for exceptional copy and design. ▶ Hands-on experience with Shopify and e-commerce analytics tools. ▶ Methodical approach to developing, testing, and executing strategic initiatives. ▶ Bias towards action. NICE TO HAVE (BUT NOT REQUIRED): Familiarity with tools such as Elevar, Amped.io, Blotout, GetRevamp.ai, TRESL, Little Data, Yotpo, Attentive, Digioh, Black Crow, Post Pilot, Orita, and Lifetimely. We run our business on EOS, so an understanding of the principles of Traction by Gino Wickman is a significant plus. 👇 HOW TO APPLY 👇 #RemoteCareer #emailmarketing #jobs #removejob #marketingjob

KPO Email Marketer - Job Responsibilities: 1. Email Campaign Strategy: Develop and implement comprehensive email marketing strategies to promote KPO services. Create targeted campaigns based on client segments, industry trends, and marketing objectives. 2. Content Creation and Optimization: Generate engaging and relevant content for email campaigns, newsletters, and promotional materials. Optimize content for deliverability, open rates, and click-through rates. 3. Email Automation and Segmentation: Implement email automation workflows to nurture leads and guide them through the sales funnel. Segment email lists based on demographics, behavior, and other relevant criteria. 4. A/B Testing: Conduct A/B testing on various elements, such as subject lines, content, and calls-to-action, to optimize campaign performance. Analyze results and make data-driven recommendations for improvements. 5. Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) for email campaigns. Prepare regular reports on campaign effectiveness, providing insights for future optimizations. 6. List Management: Manage and grow email subscriber lists, ensuring compliance with data protection regulations. Implement strategies to clean and maintain high-quality contact lists. 7. Compliance and Best Practices: Stay updated on email marketing regulations and best practices. Ensure all email campaigns comply with relevant laws and regulations. 8. Collaboration with Design and Content Teams: Collaborate with design and content teams to create visually appealing and effective email templates and graphics. 9. Testing and Quality Assurance: Conduct thorough testing of email campaigns to ensure proper rendering across different devices and email clients. Address and resolve any issues related to deliverability and user experience. 10. Customer Segmentation and Personalization: Utilize customer data for personalized email campaigns and targeted messaging. Implement dynamic content and personalization strategies to enhance engagement. 11. Stay Current on Email Marketing Trends: Stay informed about the latest trends and innovations in email marketing. Implement new technologies and strategies to enhance campaign performance. 12. Continuous Improvement: Gather feedback and insights from email campaign performance to iterate and improve future campaigns. Experiment with new ideas and approaches to optimize results. #Hiring #JobOpportunity #CareerGrowth #ITJobs #NonITJobs #ApplyNow #JoinOurTeam #bed #hr #webdeveloper #phpdeveloper #hrexecutive #hrmanager #hrcommunity #hrcareers #reuters #opentowork #opentoconnect #lestconnect #connections #linkedinjobs #linkedinfamily

Join Our Team as an Email Marketing Specialist! Are you a skilled Email Marketing Professional looking for an exciting opportunity to showcase your talents? Look no further! Selectsys India Private Limited, a leading Insurance Technology & Services Company, is hiring and we need someone to join us immediately. Apply now with your resume! Email: 'Rama Pujith' <ramapujith.kambhampati@selectsys.com> # of open positions: 01 Experience: 4 to 6 Years Benefits: Competitive Key Accountabilities 1. Run Email Marketing Campaigns: Develop and implement email marketing campaigns, manage the database, nurture leads, and retain customers while leading all email marketing strategies. 2. Content Creation: Create compelling email content and templates for various marketing initiatives. 3. Segmentation and Personalization: Segment email lists and personalize campaigns based on audience demographics and behaviour. 4. Performance Monitoring: Monitor email deliverability, open rates, click-through rates, and ROI, optimizing campaigns for better performance. 5. Trend and Regulation Awareness: Stay updated on email marketing trends, regulations, and best practices. 6. Collaboration: Work closely with sales and marketing teams to identify target email audiences and grow the email list while maintaining a clean email database. 7. Campaign Implementation: Design and implement direct email marketing campaigns, including developing copy and subject lines, designing email templates, and building email lists. 8. Multi-Channel Campaigns: Plan and execute SMS, Social Media, and WhatsApp campaigns. 9. Reporting and Optimization: Manage and report on email marketing campaigns and results, using the results to determine ROI, make suggestions for improvements, and establish best practices. 10. Lead Generation: Generate leads through SEO techniques, email marketing, and Social Media platforms (organic traffic), particularly handling both B2C and B2B products in the US market.

Not So Wimpy Teacher: Director of Email Marketing (Launches and Promotions) https://ift.tt/FzWqKwL Headquarters: Phoenix, Arizona, United States URL: https://lnkd.in/dpP4yyKY Do you want to join a results-driven, fun-loving team dedicated to empowering hundreds of thousands of teachers around the world with the resources they need to thrive? Are you excited about the opportunity to grow your career by driving launches & promotions while making a meaningful impact? If you are a strategic, self-starter who brainstorms marketing campaigns in your spare time, gets energized by planning and executing launches start to finish, and is highly motivated to exceed your goals, then keep reading. We are hiring a Director of Email Marketing because we need YOU to bring your strategic enthusiasm and marketing expertise to our team. This role is a top priority in our company. We do not currently have a member of our team who is fully devoted to strategic email marketing and we are ready and excited to add that person to our team! This role is crucial to our growth and your efforts will be key in propelling our company forward. What does this role entail? Your core areas will be:  Generate new Lesson Genie subscribers: Regularly bring in new members to our monthly Lesson Genie subscription, both with periodic launches and all throughout the year via email. Drive Email Marketing Launches & Promotions: Effectively create, execute, and manage marketing strategies and promotional activities to generate new revenue & hit/exceed revenue goals. Write effective email & sales copy that results in conversions. Measure the total revenue generated from launches and promotions, evaluating the ROI on specific campaigns and making adjustments accordingly. Leadership: Carry launches & promotions from start to finish (strategy to debrief). Collaborate with other team members to bring together email, social media, and ads for cohesive & effective promotions.  The primary number you will own is: New revenue from the email list Are you ready to take the leap?  If you come from corporate America, but crave more of a tight-knit team, fast-paced environment and being on the cutting edge of digital marketing, you'll love this role. If you come from a small business but have disliked having a ceiling on your career without the ability to increase your earnings or expand your role, Not So Wimpy Teacher will be a place you thrive.  If you've been running your own business and are tired of working by yourself without the freedom to focus on your strengths, then you'll love this role! However, if you operate best with very defined day-to-day duties and having things clearly laid out for you, you won't do well in this role. If you're afraid to take risks and own goals, this role probably isn't the best fit.  At Not So Wimpy Teacher, we are focused on results over details. We're less concerned with the HOW and more focused on the WHAT. What we care ab...

How Email Marketing Specialists Earn Big Bucks: Unveiling Salary Secrets Revealed! 1)Entry-level Email Marketing Specialists: Typically earn between $45,000 to $55,000 per year. 2)Mid-level Email Marketing Specialists: Generally earn between $55,000 to $75,000 per year. 3)Senior-level Email Marketing Specialists: Can earn $75,000 or more annually, depending on their experience and the complexity of their role. These figures can vary based on factors like geographic location, industry, company size, and additional skills or certifications held by the specialist. For instance, Email Marketing Specialists working in major metropolitan areas or industries such as technology or finance may command higher salaries than those in smaller cities or less competitive sectors. Similarly, professionals with expertise in advanced email marketing strategies, automation tools, and analytics may earn higher salaries than those with basic skills. How to become a Email Marketing Specialist! ->Email Marketing Specialists design and execute email campaigns to nurture leads, engage customers, and drive sales. This role requires a blend of creativity and analytical skills to create effective email strategies.This digital marketing job requires intermediate level of knowledge and little or no skill. Key Responsibilities: 1)Campaign Strategy: Planning and executing email marketing campaigns. 2)Content Creation: Writing and designing engaging email content. 3)List Management: Segmenting email lists to target specific audiences. 4)Automation: Setting up automated email sequences. 5)Performance Analysis: Monitoring email campaign metrics and making adjustments. Essential Skills: 1)Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact). 2)Strong writing and design skills. 3)Ability to analyze data and optimize campaigns. 4)Knowledge of email marketing best practices and regulations. BEST OF LUCK!

"Email marketing is just design & copy" they say 🤣 For most brands, the reality is much different. Here's why: We've entered a new era where managing a brands entire email marketing channel has become a daunting task. There's so much that goes into it now! Contrary to most middle managers opinion, it's not just about writing good copy and designing pretty images in emails. With all the advancement in CRMs over the last two decades it's put a lot more tasks on most email teams plates. And managers or people I talk to who are outside of the daily email workflow for most brands are totally clueless. On top of that, with the fall out from Apple and Facebook and the need to collect more and more "zero-party data", "list building" & "personalization" the workload on most Email or CRM teams has never been more stressful. Plus don't forget about the pending Google & Yahoo DMARC changes that are happening next week! So how do brands win in this new era? You need to build systems, teams and processes around your email & CRM workflows. And if you're stuck with that, I have some good news for you... Today at 1:00 PM EST on LinkedIn I'm going live and will be unpacking one of those systems. It's called an Email Design System or an "EDS". I've built dozens of Email Design Systems for brands and it creates an almost overnight transformation for their marketing department. It liberates their team from endless revision rounds, arguments about what is “on-brand”, and delayed sends because of “this one small tweak.” It's totally free for you to join. If you want the invite just like and comment "Email" below and I will send the event your way. Or you can just sign up right here: https://lnkd.in/ekKNJxeZ See you at 1:00 PM EST sharp :)

Unlock the Power of Email Marketing for Real Estate Agents 🏡📧 Email marketing is a powerful tool for real estate agents, offering numerous benefits to boost your business and connect with clients. Here’s why it’s so effective and how you can harness its potential: Why Email Marketing Works: Personalized Communication Tailored Messages: Send personalized emails that address the specific needs and interests of your clients, whether they’re buying, selling, or investing. Build Trust: Create a strong rapport by delivering relevant content that resonates with your audience. Cost-Effective: High ROI: Email marketing consistently delivers a high return on investment, making it a cost-effective way to reach a large audience. Affordable Campaigns: Compared to traditional marketing methods, email campaigns are budget-friendly and highly efficient. Stay Top of Mind: Regular Updates: Keep your clients informed with regular newsletters, market updates, and property listings. Value-Added Content: Share tips, insights, and local market news to demonstrate your expertise and provide ongoing value. Drive Engagement: Actionable Insights: Monitor open rates, click-through rates, and engagement metrics to refine your strategy and understand what works best. Interactive Elements: Incorporate virtual tours, property videos, and interactive content to encourage engagement. Automated Efficiency: Seamless Follow-Ups: Use automation to send timely follow-up emails, ensuring no lead is left behind. Segmented Lists: Targeted Messaging: Segment your email list to send more relevant messages based on location, buying stage, and client preferences. Improved Results: Segmented campaigns lead to higher engagement and conversion rates. How to Use Email Marketing Effectively: Build Your Email List: Collect email addresses through your website, open houses, and social media. Offer valuable resources, such as market reports or buying guides, in exchange for contact information. Create Engaging Content: Develop a content plan that includes property listings, market updates, tips for buyers and sellers, and local community news. Use a mix of text, images, and videos to keep your emails visually appealing. Automate Your Campaigns: Set up automated campaigns for new leads, open house follow-ups, and client anniversaries. Use automation tools to schedule and manage your emails efficiently. Monitor and Adjust: Regularly review your email campaign metrics to see what’s working and what needs improvement. Adjust your strategy based on the data to continuously improve your results. Ready to elevate your real estate marketing game? Embrace email marketing to nurture leads, build relationships, and stay top of mind with your clients. At Black Sheep Media, we specialize in crafting effective email marketing strategies tailored to real estate agents. Let’s connect and make your email campaigns a success! 🚀

👍Data accuracy and B2B email marketing are closely connected, as the success of email marketing campaigns in the B2B space relies heavily on the quality and accuracy of the data used. Here's how data accuracy plays a critical role in B2B email marketing: 👉1. Targeting the Right Audience - Accurate Segmentation: Data accuracy ensures that your segmentation is precise. When your data is accurate, you can segment your email list based on factors like industry, company size, job title, and past interactions, allowing you to send tailored content to the right audience. - Personalization: Personalization is crucial in B2B marketing. Accurate data enables you to address recipients by name, reference their company, or tailor content to their specific needs, increasing engagement rates. 👉2. Deliverability - Avoiding Bounces: Inaccurate or outdated email addresses lead to high bounce rates. High bounce rates can harm your sender reputation, causing email providers to flag your domain as spam, which can significantly reduce your deliverability rates. - Maintaining Clean Lists: Regularly cleaning and verifying your email lists for accuracy ensures that only valid and active emails are included, reducing the risk of emails being marked as spam. 👉3. Compliance and Legal Considerations - GDPR and Other Regulations: Accurate data helps ensure compliance with regulations like GDPR, which requires that data be up-to-date and accurate. Non-compliance can lead to heavy fines and legal complications. - Opt-in Management: Managing accurate opt-in data is crucial for ensuring that you only send emails to recipients who have explicitly given their consent. 👉4. Campaign Performance - Higher Engagement Rates: Accurate data leads to better-targeted campaigns, which in turn improves open rates, click-through rates, and conversions. - Better Analytics: With accurate data, you can better track and analyze the performance of your campaigns, allowing you to make more informed decisions about future strategies. 👉5. Efficiency and Cost-Effectiveness - Reduced Waste: Sending emails to inaccurate or outdated contacts wastes resources and increases costs. Accurate data helps maximize your ROI by ensuring that your marketing efforts are focused on the most relevant contacts. - Automation: Many B2B email marketing strategies rely on automation. For automation to be effective, the data used must be accurate, ensuring that triggers and workflows are properly executed. ✋Data accuracy is foundational to effective B2B email marketing. It impacts everything from audience targeting and compliance to campaign performance and overall ROI. Regularly maintaining and verifying your data is essential for the long-term success of your B2B email marketing efforts. #B2Bemailmarketing👆

**Reimagining Email Marketing: The Outsourcing Paradox Unveiled!** Embrace the evolving landscape of email marketing strategies and reflect on the notion of outsourcing email tasks – a concept that not only streamlines operations but also stimulates fresh perspectives and creative pathways. Let's delve into the discourse surrounding outsourced email marketers and challenge established norms in digital marketing paradigms. **Beyond Conventional Notions: Rethinking Email Marketing Dynamics:** Just as a hidden gem awaits discovery, the nuances of outsourcing email marketing roles unfold new possibilities for businesses. How can this unorthodox approach enrich and elevate marketing endeavors, fostering innovation and expanding horizons beyond traditional realms? **The Evolution of Strategic Alliances: Partnerships Redefined:** Picture outsourcing as a strategic collaboration where expertise meets opportunity. How does partnering with outsourced email marketers redefine business dynamics, offering a blend of specialized skills, cost efficiency, and enhanced creativity? **Balancing Reliability and Innovation: Navigating the Outsourcing Terrain:** Imagine outsourcing as a delicate balance, blending reliability with innovation to sculpt dynamic email campaigns that resonate with target audiences. What challenges and advantages come with entrusting email marketing expertise to external partners, propelling businesses towards digital success? Engage in contemplation, ignite debates, and share your insights on the delicate dance between in-house strategies and outsourced solutions in the realm of email marketing. Propel the discourse forward, challenge conventions, and reimagine the future of digital marketing collaborations! https://lnkd.in/eHwN5MkV Hire With Near