Credit card loyalty programs are evolving globally, and we have the data to prove it: https://lnkd.in/ehVXUbUh We have conducted research across five global regions to deepen our understanding of consumer behaviors and preferences, and with nearly 500 English-speaking loyalty card members surveyed, our research highlights crucial insights that emphasize why a one-size-fits-all approach just doesn't cut it in the diverse global marketplace. 🔀 The good news? Every region shared a preference for mobile engagement, clear and transparent offers, and personalized rewards relevant to their everyday spending. The most popular loyalty redemption choices are typically cash back and essential goods, which ranked highest in four of the five regions. 🌏 However, financial brands can and should cater to varied global markets, delivering personalization in loyalty programs. From North America's passion for community-based rewards to Asia-Pacific's focus on travel benefits, regional differences clearly underline the necessity for customer data platforms and tailored loyalty strategies. "Deep market-specific research is crucial to understanding and meeting the diverse needs of customers across regions," said Tobias Dengel, President of WillowTree, a TELUS International Company. "By creating shared infrastructure that enhances efficiency, while maintaining the flexibility to adapt to regional nuances, brands can develop truly personalized experiences." Intrigued? Download our full report to glean more insights on how financial brands can cater to varied global markets and drive personalization in loyalty programs: https://lnkd.in/ev4PPgAm Explore how our unique approach to #DigitalCX, #DataAI, and #CustomerLoyalty can transform your brand’s loyalty programs: https://lnkd.in/ep-rTvyr #LoyaltyPrograms #FinancialServices #CustomerExperience #DigitalTransformation
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Sr. Researcher | Product Strategy Consulting | Consumer Insights | Romantic Relationship Expert
Measuring consumer brand loyalty can feel ambiguous, but we make it tangible and actionable through employing lessons from relationship science research! A loyalty program is a way to reward your customers in service of building more meaningful relationships with them. We can better understand how to drive consumers’ loyalty to your brand through the following relationship characteristics: ❤️ Relationship Satisfaction: Do your consumers feel good about the quality of the services being provided to them by your loyalty program? Does it take consumers a lot of effort to redeem rewards? Do consumers feel like they get value from your loyalty program? 💳 Relationship Investment: Have consumers been a loyalty program member for a long time? Do they get extra benefits or incentives for being a long time member? Would it be hard for them to start over somewhere else? 👀 Quality of Alternatives: Are there other credit card loyalty programs that would afford them better benefits or rewards than your loyalty program? Do those programs better meet their lifestyle? Are other programs more personalized to them? Taken together, this model states: Relationship Satisfaction + Consumer Investment - Quality of Alternatives = Consumer Commitment to their Loyalty Program In this white paper, Kate Tighe-Pigott and I explore which elements of a credit card loyalty program’s digital experience impact these different contributing factors of consumer brand loyalty in five regions (AP, EUR, MEA, NAM, & LAC). This report is available for download at the link below. #brandloyalty #loyaltyprogram #financialservices #relationshipscience. #consumerrelationships #research #digitalexperience #ux
Credit card loyalty programs are evolving globally, and we have the data to prove it: https://lnkd.in/ehVXUbUh We have conducted research across five global regions to deepen our understanding of consumer behaviors and preferences, and with nearly 500 English-speaking loyalty card members surveyed, our research highlights crucial insights that emphasize why a one-size-fits-all approach just doesn't cut it in the diverse global marketplace. 🔀 The good news? Every region shared a preference for mobile engagement, clear and transparent offers, and personalized rewards relevant to their everyday spending. The most popular loyalty redemption choices are typically cash back and essential goods, which ranked highest in four of the five regions. 🌏 However, financial brands can and should cater to varied global markets, delivering personalization in loyalty programs. From North America's passion for community-based rewards to Asia-Pacific's focus on travel benefits, regional differences clearly underline the necessity for customer data platforms and tailored loyalty strategies. "Deep market-specific research is crucial to understanding and meeting the diverse needs of customers across regions," said Tobias Dengel, President of WillowTree, a TELUS International Company. "By creating shared infrastructure that enhances efficiency, while maintaining the flexibility to adapt to regional nuances, brands can develop truly personalized experiences." Intrigued? Download our full report to glean more insights on how financial brands can cater to varied global markets and drive personalization in loyalty programs: https://lnkd.in/ev4PPgAm Explore how our unique approach to #DigitalCX, #DataAI, and #CustomerLoyalty can transform your brand’s loyalty programs: https://lnkd.in/ep-rTvyr #LoyaltyPrograms #FinancialServices #CustomerExperience #DigitalTransformation
Global Credit Card Rewards Program Study: Consumer Preferences by Region
willowtreeapps.com
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📢 Attention financial service leaders! Are your credit card loyalty programs keeping up with what global customers really want? Exclusive research from WillowTree, a TELUS International Company, has uncovered regional insights and universal takeaways to help you capitalize on differences in credit card customer loyalty preferences across diverse global markets. Get the details in today’s press release: https://lnkd.in/gbiKu3Y3
Credit card loyalty programs are evolving globally, and we have the data to prove it: https://lnkd.in/ehVXUbUh We have conducted research across five global regions to deepen our understanding of consumer behaviors and preferences, and with nearly 500 English-speaking loyalty card members surveyed, our research highlights crucial insights that emphasize why a one-size-fits-all approach just doesn't cut it in the diverse global marketplace. 🔀 The good news? Every region shared a preference for mobile engagement, clear and transparent offers, and personalized rewards relevant to their everyday spending. The most popular loyalty redemption choices are typically cash back and essential goods, which ranked highest in four of the five regions. 🌏 However, financial brands can and should cater to varied global markets, delivering personalization in loyalty programs. From North America's passion for community-based rewards to Asia-Pacific's focus on travel benefits, regional differences clearly underline the necessity for customer data platforms and tailored loyalty strategies. "Deep market-specific research is crucial to understanding and meeting the diverse needs of customers across regions," said Tobias Dengel, President of WillowTree, a TELUS International Company. "By creating shared infrastructure that enhances efficiency, while maintaining the flexibility to adapt to regional nuances, brands can develop truly personalized experiences." Intrigued? Download our full report to glean more insights on how financial brands can cater to varied global markets and drive personalization in loyalty programs: https://lnkd.in/ev4PPgAm Explore how our unique approach to #DigitalCX, #DataAI, and #CustomerLoyalty can transform your brand’s loyalty programs: https://lnkd.in/ep-rTvyr #LoyaltyPrograms #FinancialServices #CustomerExperience #DigitalTransformation
Global Credit Card Rewards Program Study: Consumer Preferences by Region
willowtreeapps.com
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Proven Enterprise Technology, Cloud, and Software Sales Leader. Culture Creator & Thought Leader. Builds, Grows, and Maintains High-Performing Sales Teams
Customer Loyalty Programs when done well do more then reduce churn and drive repeat business. Well-designed and run programs allow organizations to deeply connect with their customers, and provide ongoing opportunities to understand their preferences, expectations, and experiences. Check out the report WillowTree (a TELUS International company)'s amazing research team put together covering rewards programs and key trends in the financial services vertical. BTW - This content is not gated - no contact information required! Enjoy. #customerloyalty #customerexperience #financialservices
Credit card loyalty programs are evolving globally, and we have the data to prove it: https://lnkd.in/ehVXUbUh We have conducted research across five global regions to deepen our understanding of consumer behaviors and preferences, and with nearly 500 English-speaking loyalty card members surveyed, our research highlights crucial insights that emphasize why a one-size-fits-all approach just doesn't cut it in the diverse global marketplace. 🔀 The good news? Every region shared a preference for mobile engagement, clear and transparent offers, and personalized rewards relevant to their everyday spending. The most popular loyalty redemption choices are typically cash back and essential goods, which ranked highest in four of the five regions. 🌏 However, financial brands can and should cater to varied global markets, delivering personalization in loyalty programs. From North America's passion for community-based rewards to Asia-Pacific's focus on travel benefits, regional differences clearly underline the necessity for customer data platforms and tailored loyalty strategies. "Deep market-specific research is crucial to understanding and meeting the diverse needs of customers across regions," said Tobias Dengel, President of WillowTree, a TELUS International Company. "By creating shared infrastructure that enhances efficiency, while maintaining the flexibility to adapt to regional nuances, brands can develop truly personalized experiences." Intrigued? Download our full report to glean more insights on how financial brands can cater to varied global markets and drive personalization in loyalty programs: https://lnkd.in/ev4PPgAm Explore how our unique approach to #DigitalCX, #DataAI, and #CustomerLoyalty can transform your brand’s loyalty programs: https://lnkd.in/ep-rTvyr #LoyaltyPrograms #FinancialServices #CustomerExperience #DigitalTransformation
Global Credit Card Rewards Program Study: Consumer Preferences by Region
willowtreeapps.com
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How different should credit card loyalty programs be by region? The answer is very different, in surprising ways. See the research here from WillowTree and TELUS International on what drives credit card loyalty by region... #customerloyalty #customerexperience #banking #finance #financialservices
Credit card loyalty programs are evolving globally, and we have the data to prove it: https://lnkd.in/ehVXUbUh We have conducted research across five global regions to deepen our understanding of consumer behaviors and preferences, and with nearly 500 English-speaking loyalty card members surveyed, our research highlights crucial insights that emphasize why a one-size-fits-all approach just doesn't cut it in the diverse global marketplace. 🔀 The good news? Every region shared a preference for mobile engagement, clear and transparent offers, and personalized rewards relevant to their everyday spending. The most popular loyalty redemption choices are typically cash back and essential goods, which ranked highest in four of the five regions. 🌏 However, financial brands can and should cater to varied global markets, delivering personalization in loyalty programs. From North America's passion for community-based rewards to Asia-Pacific's focus on travel benefits, regional differences clearly underline the necessity for customer data platforms and tailored loyalty strategies. "Deep market-specific research is crucial to understanding and meeting the diverse needs of customers across regions," said Tobias Dengel, President of WillowTree, a TELUS International Company. "By creating shared infrastructure that enhances efficiency, while maintaining the flexibility to adapt to regional nuances, brands can develop truly personalized experiences." Intrigued? Download our full report to glean more insights on how financial brands can cater to varied global markets and drive personalization in loyalty programs: https://lnkd.in/ev4PPgAm Explore how our unique approach to #DigitalCX, #DataAI, and #CustomerLoyalty can transform your brand’s loyalty programs: https://lnkd.in/ep-rTvyr #LoyaltyPrograms #FinancialServices #CustomerExperience #DigitalTransformation
Global Credit Card Rewards Program Study: Consumer Preferences by Region
willowtreeapps.com
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🛍️ The Power of Loyalty Programs: Fostering Brand Allegiance 🌟 my last post got me thinking about how banks secure their customers, In the relentless world of business, nurturing customer relationships and building lasting brand loyalty is paramount. Loyalty programs, often linked with business credit cards, are proving to be potent tools in retaining customers and driving revenue growth. I have shared a pretty interesting article that goes into some detail regarding this: 💎 What's Inside: Insights into the significance of loyalty programs across industries. - A closer look at loyalty programs in financial services, retail, and the travel industry. - A deep dive into a case study of a loyalty program in the financial trading sector. - Loyalty programs reward customer devotion, create value, and boost brand loyalty. #LoyaltyPrograms #BrandLoyalty #CustomerRetention
Loyalty Programs and Business Credit Cards: Fostering Customer Relationships and Brand Loyalty
finextra.com
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With the new "Loyalty 2.0" approach, businesses such as financial institutions can add new loyalty capabilities to their existing loyalty programs in order to create an economic flywheel that drives higher incremental revenue from consumers (while adding value and better customer experiences for program members.) How does it work? Download the new "Loyalty 2.0 - Making Loyalty Pay" whitepaper coauthored by Boston Consulting Group (BCG) and Wildfire, to learn more about implementing Loyalty 2.0 capabilities to create the ultimate win-win-win benefiting FIs, merchants, and the customer. https://hubs.la/Q027jK6H0 #BCGonFinancialInstitutions #LoyaltyPrograms #loyalty20 #loyaltymarketing #customerloyalty #loyaltystrategy #marketingstrategy #loyaltymanagement #rewards
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🤔 You already know that payment acceptance is driven by merchants and consumers habits. But do you know what are the key challenges merchants and retailers are and how to respond to them ? In our paper with Edgar, Dunn & Company : ✅ Discover Emerging Trends: Learn about the shifts in consumer behavior and technology that are redefining payment acceptance. ✅ Strategic Frameworks: Gain access to our merchant management framework that outlines the path to leveraging digital payment solutions effectively. ✅ Innovative Solutions: Explore how implementing new technologies and embracing data analytics can create seamless, personalized customer experiences. And more. 🔗 Get your copy : https://ow.ly/HkOo30sBUMM
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Join our webinar with Forrester on July 18 👇
Join us on July 18 for an exclusive webinar with Forrester 📣 Experts, Lily Varon and Daniel Linder will show you how to transform your digital payment strategy and drive higher conversions. Key topics include: ✔️ The rise of digital payments ✔️ Enhancing customer experiences ✔️ Choosing the right payment methods ✔️ Future trends and strategies Register here 👉 https://lnkd.in/e92qPsRj
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Senior Sales Manager - Empowering the most forward-thinking businesses to do what they do, only better.
Join Checkout.com and Forrester for an in-depth exploration of the evolving digital payments landscape. Learn how to craft seamless payment experiences that resonate with your customers and boost conversion rates 👇
Join us on July 18 for an exclusive webinar with Forrester 📣 Experts, Lily Varon and Daniel Linder will show you how to transform your digital payment strategy and drive higher conversions. Key topics include: ✔️ The rise of digital payments ✔️ Enhancing customer experiences ✔️ Choosing the right payment methods ✔️ Future trends and strategies Register here 👉 https://lnkd.in/e92qPsRj
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Is your spend aligned to consumers view of loyalty. This PwC report is very telling https://lnkd.in/dydvXY4m
Customer experience is critical to loyalty, and many executives are missing the mark
pwc.com
Impressive work coming from the WillowTree research and loyalty teams. This reports exemplifies the need for financial services organizations to 1) deeply connect with your users to understand their preferences, expectations and experiences and 2) the broad regional differences that a global user base demands. Both of these insights point towards highly personalized experiences that are localized by country/region to deliver exceptional experiences across your global digital platforms.