WillowTree’s Post

Loyalty programs are a great way to drive repeat business and create raving fans for your company...if they are done right. Check out the post below from WillowTree, a TELUS International company, where our Jonathan Hildebrand describes what a great loyalty program looks like!

Turns out, we're REALLY good at optimizing #shopify experiences for our clients - so we figured we'd open up the service to all kinds of brands, not just those who already work with us. Sr. Director of Creative and UX David Lachowicz hit up the DMi blog to chat about our brand-new product, how it fuses performance acumen with beautiful creative, and the growth goals it's helped our clients achieve. #shopifyconversionoptimization

Introduction In the ever-evolving landscape of e-commerce, the success of an online store hinges on two critical factors: the quality of its content and the seamless integration of the customer journey. Quality content not only attracts and engages potential customers but also builds trust and loyalty. #ContentMarketing #conversionrateoptimization #CustomerExperience #CustomerJourneyMapping #CustomerJourneys #DigitalMarketing #Ecommerce #ECOM #ecommerce #OnlineRetail #Personalization #SalesOptimization #UserExperience(UX)

𝗧𝗵𝗲 𝗜𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗠𝗶𝗰𝗿𝗼-𝗠𝗼𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Micro-moments – those fleeting instances when intent intersects with opportunity – have become the new battleground for brands in the digital age. In these brief windows, brands have the ability to make a significant impact. 𝗜𝗻 𝘁𝗵𝗲 𝗯𝗹𝗶𝗻𝗸 𝗼𝗳 𝗮𝗻 𝗲𝘆𝗲, 𝗰𝗼𝘂𝗻𝘁𝗹𝗲𝘀𝘀 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗺𝗮𝗱𝗲 𝗮𝗻𝗱 𝗶𝗻 𝘁𝗵𝗼𝘀𝗲 𝗺𝗶𝗹𝗹𝗶𝘀𝗲𝗰𝗼𝗻𝗱𝘀, 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗲𝗶𝘁𝗵𝗲𝗿 𝗴𝗼 𝘁𝗼 𝘄𝗮𝘀𝘁𝗲 𝗼𝗿 𝗮𝗿𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗹𝘆 𝗴𝗿𝗮𝗯𝗯𝗲𝗱 𝗯𝘆 𝘀𝗮𝘃𝘃𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗲𝗿𝘀. But the question remains: 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗰𝗮𝗽𝗶𝘁𝗮𝗹𝗶𝘇𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲𝘀𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝘃𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘀? From search queries to the way people interact with apps and mobile devices, consumers are perpetually seeking out information and solutions that meet their immediate needs. By understanding and strategically addressing these micro-moments, you can significantly boost not only your conversion rates but also enhance overall customer satisfaction and loyalty. This is not just about immediate gains, but fostering a bond that ensures repeat interactions and enduring trust. To truly leverage micro-moments for your brand, it is essential to dive deeper into understanding how to identify, comprehend, and successfully capture these fleeting opportunities. This involves analyzing behavioral patterns meticulously, creating receptive touchpoints that resonate with your target audience, and ensuring seamless user experiences that align with consumer intent at these critical junctures. Such a strategy means anticipating needs before they are articulated and providing solutions that feel intuitive and timely. 𝗛𝗲𝗿𝗲’𝘀 𝗮 𝗿𝗲𝗮𝗹-𝗹𝗶𝗳𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 𝘁𝗼 𝗽𝗮𝗶𝗻𝘁 𝘁𝗵𝗲 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗰𝗹𝗲𝗮𝗿𝗹𝘆: 𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝗮 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘀𝗲𝗮𝗿𝗰𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗹𝗮𝘀𝘁-𝗺𝗶𝗻𝘂𝘁𝗲 𝗴𝗶𝗳𝘁 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗺𝗼𝗯𝗶𝗹𝗲 𝗽𝗵𝗼𝗻𝗲 𝗱𝘂𝗿𝗶𝗻𝗴 𝗹𝘂𝗻𝗰𝗵. 𝗬𝗼𝘂 𝘀𝗲𝗲 𝗮𝗻 𝗮𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘀𝘁𝗼𝗿𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗶𝗻𝗴 𝘀𝗮𝗺𝗲-𝗱𝗮𝘆 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗼𝗽𝘁𝗶𝗼𝗻𝘀. 𝗪𝗶𝘁𝗵 𝗼𝗻𝗲 𝘁𝗮𝗽, 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝗿𝗲𝗮𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀, 𝗮𝗻𝗱 𝗽𝗹𝗮𝗰𝗲 𝗮𝗻 𝗼𝗿𝗱𝗲𝗿 – 𝗮𝗹𝗹 𝗶𝗻 𝗮 𝗺𝗮𝘁𝘁𝗲𝗿 𝗼𝗳 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 𝗧𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗺𝗶𝗰𝗿𝗼-𝗺𝗼𝗺𝗲𝗻𝘁𝘀. Let's aim to build smarter, more responsive, and more personalized marketing initiatives that resonate deeply in these micro-moments. #DigitalMarketing #MicroMoments #CustomerJourney #UX #CustomerExperience #OnlineMarketing #BrandStrategy #ConsumerBehavior #MobileMarketing #MarketingTrends #CustomerEngagement #RealTimeMarketing #UserExperience #ConversionOptimization #MarketingStrategy #ContentMarketing #SEO #MobileFirst #CustomerLoyalty #DataDrivenMarketin

CPMs, CTRs, CPAs, ROAS and CVRs are among many metrics that a typical performance dashboard might include. While they're crucial data points, it's easy to overlook the fact that each number represents a real person. Read about how UX design and research can help you unlock inefficiencies by relying on different types of first-party behavioural data and uncover hidden insights.

The pandemic lockdowns exposed a stark digital divide. Organisations with user-friendly, well-marketed apps thrived, while those with bare-bones offerings or none at all struggled. In 2024, the landscape is even more competitive #UX #appdevelopment

Quadrupling the Conversions Rates from 0.9% to 3.8  📈 ( using the same Ads budget 💵) ✨A cosmeceuticals brand had their e-commerce conversion rate stood at a mere 0.9% when they partnered with us. With a wide range of cosmeceutical products, they were determined to build a strong online presence and capture their target audience's attention. We took on the challenge and started a journey to build their digital presence from scratch and drive conversion rates to take their business to another level. 🎯 Objective: Our primary objective was to create a user-friendly website that not only showcased a cosmeceuticals ' diverse product range but also drove conversions and sales. We aimed to enhance brand visibility, engage customers effectively, and eventually boost sales. 💡 Strategies: 1️⃣ Audience Analysis: We conducted comprehensive research to understand the client’s target audience. By gaining valuable insights into their preferences, pain points, and purchasing behavior, we developed a website that suited their needs and aspirations. 2️⃣ User Experience (UX): We prioritized delivering an exceptional user experience. Our team thoroughly designed the website's layout, navigation, and functionality to ensure smooth browsing, easy product discovery, and intuitive checkout processes. By optimizing the user journey, we eliminated any potential friction points that could prevent conversions. 3️⃣ Captivating Content: We recognized the power of persuasive content in driving conversions. Our team created captivating product descriptions, engaging blog posts, and compelling visuals to educate and attract visitors. By highlighting the cosmeceuticals brand’s unique selling points and the benefits of their cosmeceutical products, we not only educated but also inspired and engaged visitors, encouraging a deeper connection with the cosmeceuticals brand. 4️⃣Tech Tools: To increase conversions, we utilized cutting-edge tools and technologies. We integrated secure payment gateways, implemented a responsive design for a smooth mobile experience, and optimized site speed for fast loading times. Additionally, we used Shopify's robust e-commerce platform to provide a seamless and secure shopping experience for customers. 🔥 Through the website development, we witnessed a remarkable rise in conversion rates for the client from 0.9% to 3.8% increasing online sales, and quadrupling the revenue of the store from the same ads budget. 🤗 Join us on the journey of turning a vision into reality. Drop a comment below👇 and share your thoughts.

In today’s digital landscape, website personalization has become a critical factor in creating engaging user experiences. As users increasingly demand tailored content and seamless interactions, businesses must leverage personalization strategies to meet these expectations. Customizing your website not only improves user satisfaction but also boosts conversion rates and enhances brand loyalty. #Customization #Website

In today’s digital landscape, website personalization has become a critical factor in creating engaging user experiences. As users increasingly demand tailored content and seamless interactions, businesses must leverage personalization strategies to meet these expectations. Customizing your website not only improves user satisfaction but also boosts conversion rates and enhances brand loyalty. #Customization #Website

In today's #ecommerce landscape, a strong strategy is key to driving #sales and #conversions. From #Shopify store #UX to #content that #resonates with your target audience, I'm dedicated to helping businesses achieve their #goals. As an experienced #ecommercemarketer, #Shopifyspecialist, #contentwriter, #salestrategist, and #CROexpert, I'm passionate about helping businesses reach new heights of success.