WillowTree’s Post

I dusted off a 10 year old article I wrote on Customer Experience and reflected on the various ways we’ve configured Salesforce for customers to better manage it. We’ve helped turn a healthcare provider who was getting 1-2 star customer reviews around to become a 5 star performer by implementing service cloud and designing an advanced survey management strategy. For a golf trip organising company we configured Salesforce marketing cloud and designed a customer journey with a set of premium onboarding emails that addressed every single need a golfer would have when taking a golf break. Trip-supporting emails were provided at every step or their journey to ensure the guest’s golf break would be nothing short of awesome! We have many great stories, on how companies are helped by us to deliver excellent customer experiences to their clients. Customer experience (CX) is the sum of all interactions a customer has with your brand. It’s not just about making a sale; it’s about creating a seamless, enjoyable journey from the first contact through ongoing support. What’s your customer experience for clients? For ideas, case studies and more info on building Customer Experience with a cloud solution, read our article: https://lnkd.in/er7n-kZk If your CEO is asking you to improve the customer experience management for your company, talk to us. It’s most cost-effective to work with a company who has done it before. And we work hard to have your customer experience with us to be excellent too. #customerexperience  #CX  #salesforceconsultant

Discover the Secrets to Transforming Customer Experience (CX) with Adobe Commerce! 🚀 Dive into the world of Adobe Commerce and discover how this powerful platform can revolutionize your e-commerce journey. Don't miss out on this opportunity to elevate your CX strategy and drive meaningful results for your business. Read more: https://lnkd.in/dpUthe-t #Nsight #AdobeCommerce #CXTransformation #CustomerExperience

Transform Customer Engagement with Salesforce Experience Cloud and Customer Portals In today's digital-first world, providing exceptional customer experiences is more important than ever. Salesforce Experience Cloud empowers businesses to create engaging customer portals that drive satisfaction, loyalty, and growth. Here's how you can leverage Experience Cloud to elevate your customer interactions: Key Benefits of Salesforce Experience Cloud and Customer Portals: - Personalized Experiences: Tailor content and services to individual customer needs, delivering a personalized experience that enhances satisfaction and loyalty. - Self-Service Solutions: Enable customers to find answers and resolve issues independently, reducing support costs and improving customer satisfaction. - Community Building: Foster a sense of community by connecting customers, partners, and employees in a collaborative environment. - Brand Consistency: Ensure a seamless brand experience across all touchpoints with customizable portals that reflect your brand identity. - Analytics and Insights: Gain valuable insights into customer behavior and engagement, allowing you to make data-driven decisions to improve service offerings. Examples in Action: - Personalized Experiences: A retail brand uses Salesforce Experience Cloud to deliver personalized product recommendations based on customer preferences, increasing conversion rates and customer loyalty. - Self-Service Solutions: A tech company implements a customer portal that allows users to access FAQs, submit support tickets, and track their status, reducing call center volume by 30%. - Community Building: A nonprofit organization creates a community portal where donors and volunteers can collaborate on projects and share success stories, strengthening community ties. - Brand Consistency: A financial services firm uses Experience Cloud to create a customer portal that mirrors its brand website, ensuring a cohesive customer journey from start to finish. - Analytics and Insights: A healthcare provider analyzes portal engagement metrics to identify areas for improvement, leading to enhanced patient satisfaction and better care outcomes. Closing Summary: Salesforce Experience Cloud and Customer Portals are transforming how businesses interact with their customers, providing the tools needed to deliver personalized, engaging experiences that drive loyalty and growth. By harnessing the power of Experience Cloud, organizations can create dynamic, customer-centric portals that stand out in a competitive market. Follow me Shahnawaz Sheikh for more insights on Salesforce innovations and customer engagement strategies! #Salesforce #ExperienceCloud #CustomerPortals #DigitalTransformation #CRM #CustomerExperience #SalesforceAdmin #SelfService #CommunityBuilding #Analytics #TechInnovation #FollowMeForMore

Customer Journey Mapping with SFMC Solutions Is Explained Leveraging SFMC for Customer Journey Mapping Salesforce Marketing Cloud (SFMC) offers powerful tools for creating and managing customer journeys. Here’s how you can redefine customer journey mapping using SFMC: SFMC Journey Builder: Journey Builder includes pre-built tasks that define how you create customer journeys. Tasks guide users toward goals, lead conversions, or sales opportunities. Creating Journeys Across Customer Lifecycle: Use SFMC Journey Builder to create journeys across different stages of the customer lifecycle. Understand touchpoints—from awareness to post-purchase support. Collecting Relevant Data: Customer journey mapping involves understanding your customers and collecting relevant data. SFMC allows you to integrate data from various sources, including email interactions, website visits, and social media engagement. Triggered Email Journey // Example of a triggered email journey in SFMC const journeyName = 'Welcome Journey'; const emailTemplate = 'WelcomeEmailTemplate'; function sendWelcomeEmail(subscriberId) { // Your logic to send a personalized welcome email // Retrieve subscriber data and populate the email template // Trigger the email within the journey } Read the full post at https://lnkd.in/gQh5QiKK #mulesoft, #salesforce, #mulesoftarchitects, #mulesoftdeveloper, #mulesoftarchitect, #mulesoftdevelopers, #integrations, #mulesoftmeetups, #cloudhub, #sfmc #salesforcemarketingcloud #anypointplatform, #mulesoftcommunity, #apis, #api #apisecurity #enterprisearchitecture #bestpractices #directions #integration

Making the move to becoming an experience led organisation is no longer a nice to have, but a requirement to build long term customer loyalty. Cut through the noise and adapt quickly with these Adobe solutions and Adobe Professional Services. #customerloyalty #experiencesolutions #Adobeprofessionalservices

Adobe Creating an Industry Around Digital Engagement and Customer Experience Management - https://lnkd.in/gQjQhYhN Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management.

An investment in customer engagement will always pay off--through increased revenue and team efficiency, optimized ad spend, avoided costs from legacy systems, and so much more. Check out this Forrester study that found customers using Adobe Experience Platform saw a 431% ROI and payback period of less than 6 months: https://bit.ly/48kI1LA

Investment in the right technology, when accompanied with a detailed strategic roadmap and a clear vision (along with a pinch of patience) will always yield greater return - both directly by impacting your business KPI, and indirectly via optimising the current legacy process. Adobe Experience Platform (AEP) is not the “future” anymore. It is already there and making an impact when it comes to intelligent data transformation and activation. #aep #adobeexperienceplatform #rtcdp #ajo #cja #adobe #analytics #personalization

Are you struggling to make a lasting impression on your customers in a crowded digital marketplace? - In our latest blog, we explore how Salesforce's marketing solutions can transform your customer's digital experience, ensuring that every interaction with them is not just seen but felt. - Discover actionable strategies and frameworks that promise to enhance your customer engagement and retention, setting your brand apart in today's competitive landscape. - https://hubs.ly/Q02yGz8n0 - #Salesforce #MarketingCloud #CX

Are you looking to understand your customers better and improve your SaaS product? You've come to the right place! Check out these top customer intelligence tools that can help you make informed decisions and enhance user experience. #SaaS #customerinsights #SaaStools #userexperience