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How do customers really feel about their preferred QSR’s loyalty program? What are their current behaviors and preferences? Led by an all-star research team and subject matter experts in #QSR and loyalty, we set out to answer these questions and more in our recent survey of 455 QSR loyalty program members in the U.S. and Canada. Ahead of #QSREvolution, we’re excited to share these initial insights, with more coming soon. Sign up to be the first to receive the full report: https://lnkd.in/gWy2X7zC #QSRLoyalty #DigitalExperience #RestaurantTech 

Voices From the Drive-Thru: Grounding QSR Loyalty Programs in Customer Insights

Voices From the Drive-Thru: Grounding QSR Loyalty Programs in Customer Insights

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Claire Maiers

Consultant, Sociologist, & Group VP at WillowTree

1mo

Interesting insights! Excited to what else Emily Kohler and Rachel Vanderbilt, PhD contribute to QSR loyalty work.

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