Will Payman’s Post

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Senior Director Strategy - CX @ Macquarium | Digital Strategy

Seemingly small issues can burn huge amounts of time and money from an organization's budget trying to determine if a reported issue is something that needs addressing. Imagine if there was a system in place that can quickly and accurately identify the severity of the issue. This can save organizations valuable resources and ensure that problems are dealt with in a timely manner. This is XO. #customerexperience #analytics #digitaloperations

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Customer experience issues begin innocently - an executive forwards an email to the digital team regarding a user's website difficulty. While they may find something, it's more likely they won't. Nonetheless, the product manager must make a decision, consuming significant time in the long run. Explore how eXperience Optimization (XO) breaks this cycle. https://snptk.co/3SkUDgn #customerexperience

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