Wilson Daniels’ Post

DID YOU KNOW THAT BRAZIL IS ONE OF THE ONLY MARKETS DRINKING MORE WINE NOW THAN IT DID IN 2017? In this great article from IWSR, it says: “Wine volumes for H1 2021-2022 were down -5%, and of the top 20 wine markets, only Brazil is drinking more wine now than it did in 2017.” Brazilians are learning more about wine, and the population is changing their habits from drinking table wines “Vinhos de Mesa” to fine wines. With only about 20% of the population drinking wine, and many of these still changing from table to fine wines, there is still a huge potential for further growth in Brazil. Watch out for the Brazilian wine market. Thank you again Cibele Siqueira for sending this article to my attention, and the amazing job Wine is doing in Brazil. Read more about the trends here: https://lnkd.in/gYVsvBaF. #brazil #brazilianwinemarket #export #brazilianwines #australianwines Aaron Ridgway Greg Wallis Paulo Brammer Marcelo Copello Simone Scussel Stella Maris Pires Ned Hewitson Ana Carolina Bonamin Jessica Marinzeck, DipWSET

How big is the #finewine segment in key #markets? Who are the fine wine consumers? How are their purchasing behaviours and perception of fine wine evolving? What are the main markets risks and opportunities? The best fine wine success stories are to be found in brands/wineries (however they define themselves) which manage the balance between understanding and respecting their natural environment, while placing consumers and their needs at the centre of their distribution model. In order to do so, information is key. Yet while research on wine in general and its consumers is widely available, there is far less that looks specifically at fine wine consumers. Areni has now completed a four-part series of country profiles, in partnership with Mestrezat Grands Crus, that does exactly this. Over the course of the past year, we have interviewed wine collectors, sommeliers, retailers, and other key members of the trade in #France, #Japan, #Singapore and #Denmark to understand the dynamics underpinning these diverse markets. Because whether you are producing or selling fine wine, you need reliable, specific data to make informed decisions. For a limited time, we are offering 10% off Full Membership, which gives you instant access to these reports. Simply use the code REPORTS10 when you join via our website: bit.ly/3xlpZbO We hope you find these insights useful, and hope to welcome you as a member. #finewine #consumerbehaviour #consumerinsights #marketdata #winebusiness #sommlife With many thanks to: Felicity Carter Claire Berticat Pauline Vicard Christian Holthausen Sarah Phillips McCartan Yves Glotin Ludivine Labernède - Soubelet Polly Hammond 5forests and all the key personalities who answered all our questions :)

Winesave has become not only a household brand name in many countries but also the go to wine preserver in many big name hotels and restaurants due to its cost, simplicity and effectiveness. If you would like to know more about Winesave the premium solution to keeping open wines perfectly. Affordable - Effective - Simplistic #affordable #effective #simplistic #wine #winepreservation #winelover #horeca #sustainable #wineindustry #winebusiness

👩💻 WEBINAR ALERT: Delicato Family Wines, Constellation Brands, O'Neill Vintners & Distillers and Enartis are to Speak at the next IBWSS San Francisco show and here's one pre-show webinar that is all set to happen on December 22, 2023! Platform: Zoom Webinar Date: December 22, 2023 Time : 9am PST - 9:30am PST RSVP: https://lnkd.in/dZdEtQrw Speakers: 1. Manveer Singh Sandhu, Director of Winemaking, Rack & Riddle Custom Wine Services 2. Tony Leonardini, Director of Import Bulk Wine Purchasing, Delicato Family Wines 3. Noel Schaff, Business to Business Sales Manager, O'Neill Vintners & Distillers 4. Cathy Ference, Sr. Manager, Bulk Wine Supply, Constellation Brands The webinar will give you a preview of how you can plan your 2024 and will give you solid insights on what you can expect in 2024. Sid Patel, CEO of IBWSS will ask speakers the below questions and open them up for Q and A: 1. Opportunities and adjusting to new needs of consumers 2. Supply, vintage and logistics of world and domestic wine regions and where you see opportunities. 3. What are you buying more in 2024 and why? 4. What are you selling more right now? 5. What do you expect your chain buyers to buy more from you in 2024? 6. What does “sustainability” mean to the modern consumer? And what are you doing in your companies? How are the conversations of “sustainability” happening at your chain customer levels? 7. How do you position your low/no alcohol wines to your traditional full-alcohol wines to buyers? #ibwss #ibwsshow #bulkwine #wine #wineindustry #webinar

We all know that people in the Bay Area love wine, but who is the typical Bay Area wine consumer? Our team did a deep dive into the Bay Area wine consumer with the latest research. Pour into our findings by understanding local wine consumers by clicking here: https://lnkd.in/g27u7tj6 #winemarketing #wineindustry #winerymarketing #winemarketingagency #wineadvertisingagency #hospitalitymarketing #travelmarketing #winetrends

When you have a new arrival or a product launch, lean on impulse buyers. … and maybe throw on a limited-time offer if you really want to seal the deal. New arrivals and product launches are SURPRISINGLY underutilized in the wine industry, imo. I can’t tell you how many wineries I’ve talked with who have new wines or experiences on their website that they have NEVER told their subscribers about. Very few of your customers will visit your website on their own to seek out your wines - send a new arrival or product launch email campaign to get more awareness and ultimately, more ecommerce! Missed our recent video and blog post about this? Watch or read here: https://lnkd.in/gJ5ZDm8b :: :: :: #emailmarketingisourjam #emailmavens #emailmarketingforwineries #sellmorewineonline #productlaunch #newarrival

Rose #wine is a recognized category, but if we look back in time, it hasn't always been the case. This is mainly due to a shift in perception of rosé. Traditionally, it was associated with lower quality and less complexity compared to red or white wines. However, in recent years, this has changed both among #consumers and distributors, making it a sophisticated and versatile choice.   In #Spain, specifically, consumption has increased by 15% in recent years. Undoubtedly, this is due to the success of rosés internationally, such as in the United States, the United Kingdom, or France, where it is one of the most popular options.   #MiradaOrganicRosé became the best rosé wine by VINOFED last year. It is a 100% Bobal, where the winemaking team has worked to develop a high-quality wine; this variety gives it unique characteristics.   Don't miss the opportunity to enjoy the #best rosé from Spain – it will surely surprise you! We await you at our stand Hall P8-L0 STAND A-50 at Barcelona Wine Week. #winebusiness #innovation

According to OIV (organization of vine and wine), white wine (incl. sparkling) + rose wines are now more popular than reds around the world which represents 48% of total consumption. This seismic shift is largely driven by demands in the US and France market. #winepopularity #whiteroseredwines #usandfrancemarkets

ONE MONTH TILL SHIRAZ WINE DAY! 25 July We're counting down with a month to go until Shiraz Wine Day on 25 July. If you work in wine/ hospitality, we're encouraging you to get involved. This is the fourth Shiraz day to be held, with an opportunity to share the stories about our most planted red grape varietal. A chance to showcase some exceptional products and tell the tales behind the wines. Four years ago, in the middle of Covid lockdowns, we pondered how we could add value and help generate some incremental sales for our clients. Syrah day is held in February but there was no day on the calendar for Shiraz given it's mostly a name used Down Under and not in other parts of the world. We'd seen the impact that a well co-ordinated varietal day campaign could have on sales so #shirazwineday was created by the Mastermind Consulting team. The day changes each year to the fourth Thursday in July each year. Why? Because our experience tells us that wine sales are often greater in the latter part of the week and it gives space from other promotional areas of focus (like Halliday awards released, other red wine days etc). So venues and wineries, if they choose to leverage, have real scope to make the most of this opportunity. The Mastermind team has created some assets that you can download and use, and there's some tips on how to best get involved on our website. Reach out if you have any questions. If not, we look forward to sharing a glass of delicious Shiraz in a month's time! GET THE ASSETS AND GET INVOLVED ->>> https://lnkd.in/dUh3YVA

It’s hard to get shocked by Burgundy prices any more, but even we were taken aback by the offer made by Pleasure Wines, an online retailer based in Strasbourg — because we never thought we’d see these wines on sale. ⁠ ⁠ Although fine wine merchants re-adjust their prices regularly, they hardly discount top bottles. In late November however, Pleasure Wines ran a Black Friday deal on a number of investment grade wines, including Domaine Romanée-Conti, Comtes Lafont, and Cecile Tremblay, as well as sought-after wines from elsewhere.⁠ ⁠ It’s hard to imagine what type of consumer will leap at the chance to pay €22,080 rather than €27,600 for a bottle of DRC; anyone who can afford to pay five-digit sums for a single bottle of wine is probably neither price sensitive, nor motivated by discounts. But the mere fact that these wines were being discounted points to a new reality — even the top end isn’t immune from the economic forces rippling through the wine world.⁠ ⁠ More info on what we've heard about Burgundy - and other issues facing the fine wine world this month: https://bit.ly/AreniNov5 ⁠ #finewine #winetrade #winebusiness #burgundy #burgundywine⁠ ⁠ ⁠