Winston Brands Inc’s Post

Email marketing and cold outreach. Ouch-town. What's going on out there? Can we all agree there's a distinct similarity between: "I am reaching out because I find great value and insight from XYZ [even though I have never read a single word you've written and instead I got your email address off a list my bot and/or VA scrubbed from a crawl result]" and "I am reaching out because you are a valued member of my community [even though you haven't heard from me in months, if not years, and it was probably only for something you downloaded at some point in time, and I've never once sent you anything direct or personal that would indicate I truly value you in any way/shape/form.]" This is what people mean when they say authenticity has become a buzzword. A tactic some use to convince their audience that there is a genuine sincerity...when there is nothing of the kind. Please don't think this is a rookie mistake or something that only shady and fly-by-night marketers pull. I've gotten 2 in the past week from names you would NOT expect to see doing this. 😒

Suppose Batman and Superman were secretly email marketing consultants, both equally qualified so who would you have hired? Now Batman: - Is actively posting on LinkedIn about email marketing tips and his experiences - Batman has established a strong LinkedIn Personal Brand. Superman on the other hand: - His last update on LinkedIn was “Happy to share that I have joined Daily Planet as an Email Marketing consultant” - Superman does not really care about his personal brand. What your preference would be? Of course, Batman. Because his content shows, he knows his craft, even though he is equally qualified and skilled as Clark. But he is more vocal about it and that makes him standout. Subconsciously, Batman has become more than just an email marketing consultant, he is like a superhero of email marketing. Batman now becomes a person you would already trust with the job because his content speaks for him (Then he charges higher fees which explains why he is so rich! 😅 ) That is the power of active personal branding and it's something I realized very late in my professional journey. P.S. Have you given ConnectGenie AI a try yet for your personal branding efforts?

An Email Marketing Specialist is a key player in your digital marketing team, responsible for designing and executing email campaigns that drive customer engagement and boost conversions. They use data-driven strategies to segment your audience, personalize content, and optimize delivery times, ensuring your messages hit the mark every time. So, why hire an Email Marketing Specialist from 1840 & Company? 🔹 Expertise: Our specialists are seasoned professionals with extensive experience in crafting high-impact email campaigns. 🔹 Efficiency: Streamline your marketing efforts and focus on core business functions while we handle your email marketing. 🔹 Engagement: Increase open rates, click-through rates, and customer loyalty with targeted and relevant content. 🔹 ROI: Maximize your marketing ROI with campaigns designed to convert leads into customers. Swipe through the carousel to learn more about how an Email Marketing Specialist can transform your business. 👉 Start hiring an Email Marketing Specialist now: https://lnkd.in/dr25greB

What do you look out for when hiring an email marketing manager? In the rapidly evolving world of digital marketing, hiring the right email marketing manager presents unique challenges. 🧩One of the primary hurdles is finding a professional who not only excels in crafting compelling email campaigns but also possesses a robust analytical mindset to iterate and improve based on performance metrics. Furthermore, they must understand the nuances of brand voice, ensuring it resonates consistently across all communications. Moreover, the integration of new technologies and compliance with ever-changing data protection regulations (like GDPR) add layers of complexity to their role. Hence, securing a candidate who is not only a creative thinker but also vigilant about legal standards is crucial for a company's sustained growth and reputation. I would love to hear thoughts from others in the industry! How do you navigate these hiring challenges? What qualities do you prioritize in candidates for this pivotal role? Maryjane Onuoha(AICMC) #emailmarketing #e #emailmarketingmanager #emailmarketing #emailmarketingstrategy #emailmarketingtips #emailmarketingcampaigns #emailmarketingsolutions #emailmarketingsoftware #emailmarketingtarget #emailmarketingcampaign #emailmarketingpro #emailmarketingcampains #emailmarketingtools #emailmarketingtime #emailmarketingstrategies #emailmarketingstats #emailmarketingstrategist #digitalmarketing #socialmediamarketing #emailmarketingresponsivo #email #emailmarketingservices #emailmarketingrd #emailmarketingcanada #emaillist #emailmarketingexpert #emailsuccess #emaildesign #emailmanagement #emailmarketingtoronto #marketing

📢 We're #hiring! Looking to get stuck into creative, data driven marketing? Or know someone who is? Take a look at our Email Marketing Executive role 👇 At Ordnance Survey, we help people across Great Britain get outside more often 🌳 Our email channel is pivotal to achieving this mission, using advanced customer insights to develop a seamless journey with our online OS Shop and OS Maps app. Sound up your street (or should I say, path)? We'd love to meet you! #marketing #emailmarketing #outdoors #getoutside

Email marketing remains a cornerstone of digital marketing strategies, offering businesses a direct line to their audience. As the industry continues to grow, so do the career opportunities within it. Understanding the career pathways in email marketing can help you map out a successful and fulfilling career. Our latest Elevated Thinking blog dives into the journey from entry-level positions to executive roles in email marketing. Discover the skills required, responsibilities, and how to get started at each stage. Ready to elevate your email marketing career? The opportunities are vast and promising. And remember … whether you’re seeking new career opportunities in email marketing, or you’re trying to build your email marketing team, the Elevation Talent Group team is here to help! Let’s start a conversation: hello@elevationtalentgroup.com Read now 🔗 https://lnkd.in/gRw2Si-5 #EmailMarketing #CareerGrowth #DigitalMarketing #MarketingCareers

Email Marketing Strategy and Preparation: Get to know your email marketing audience A deep understanding of your recipient audience is one of the most important aspects to take stock of before you start emailing them. Your audience is more than just a demographic group. Ask yourself and try to address the following questions in as granular detail as possible: 1. How and when do they prefer communication?  2. Is there a specific vernacular, or slang even, that might resonate with them more than others?  3. What types of actions or activities distinguish your audience from the general population?  The truth is, you’re unlikely to address these questions completely the first time around. But the beauty of email marketing is that, over time, you’ll amass critical insights and data about your recipients to make informed changes to your program.  #letsconnect #letsgrowtogether #letsconnecteveryone #letsgrowmore #letsconnectnow #letsgrowmorecommunity #followme #followforfollowbac #hiring #opentowork #jobsearch #careersuccess #opentoconnect #opentoconnections #networking #lookingforwork?

9 years ago, I was rejected for an email marketing position with the NFL. They said they liked me, but my recommendations were “too simple.” They were looking for someone to support increasing engagement with newsletters directed at fans for various purposes: season ticket growth, community engagement throughout the year and game day activations. Maybe because it’s the biggest sports league in the world, there was a thought that there must be some overly complex way of doing things. Across multiple interviews I basically said the same thing: - Figure out what subscribers want based on what email content they engaged with already - Ask them what they are interested in Years later, I would double-down on that approach. The basic principles of email marketing are not rocket science. The most important thing is finding the best ways to engage customers and then doing that efficiently. That’s it.

I've distilled years of email marketing experience into one crucial tip: a Master Suppression List. At every company I've worked with, this strategy has been instrumental in ensuring our messages reach the right audience at the right time. Want to learn more? Read the full blog post. #EmailMarketing #ProTip 📧