Winston Li’s Post

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Founder @ Arima | Business Growth Through Synthetic Data

Last month, we gave a presentation at the Toronto Machine Learning Summit #tmls2024 titled Dynamic Huff Gravity Model with Covariates. In this presentation, we discuss an improved approach of predicting site visitation by introducing covariates to the traditional Huff Gravity Model. The Dynamic Huff Gravity Model allows you to: 1) predict traffic counts for each of your (and your competitors) locations 2) understand why certain people visit certain locations while others prefer to go elsewhere 3) estimate how like are your customers will revisit vs churn The full video is here https://lnkd.in/gdvsvgib. #retailanalytics #datascience #mobilitydata #marketingscience

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