WorkInProgress’ Post

Advertising. How much is too much? Chart of the day yesterday at Madfest, from Beatgrid. And the answer is (drum roll) 11. Using their unique measurement platform, here they look at how awareness (from survey questions) correlates to how many times a consumer has actually "seen" (been served?) any particular brand ad, on average. Across all platforms a respondent uses on their phone (everything from Facebook to streaming services) Although different media will gain very different attention (a key theme here) one could extrapolate this to a generalised 'frequency' learning. This is hard data, measured in real life. I think this helps all of us. Whatever our ad strategy. PS if I understood it correctly the ads are measured using passive sound recognition signed up to by their panel - ie their app recognises a specific ad when it "plays". Correct me if I am wrong, Beatgrid. #advertising #marketing #sme

Boost sales in real-time with Facebook Live Shopping! 🛍️📹 Showcase products, answer questions, and drive purchases during live broadcasts. It's not just advertising; it's an interactive shopping event. 🚀💻 #LiveShopping #FacebookMarketing #IpapoAgency

As the final whistle blew and confetti rained down on the field, marking the end of yet another exhilarating #SuperBowl, marketers around the globe eagerly awaited the verdict on this year's most memorable commercials. In 2024, the Super Bowl commercials captivated audiences with their relatable content, lighthearted tone, and a notable emphasis on humor. Among the myriad of ads that graced our screens, three stood out as our favorites, each leaving a lasting impression on the team and I. Kia's spot was a testament to the power of storytelling, as it weaved a touching narrative around its new all-electric EV9. The heartwarming tale of a granddaughter and her grandfather resonated deeply with audiences, showcasing the emotional connection that can be forged through innovative technology. https://lnkd.in/gEaMP2j7 Cerave's ad took a satirical yet dramatic approach, featuring actor Michael Cera in a memorable role. The clever partnership between Cera and Cerave, combined with witty one-liners and surreal imagery, made for a commercial that stood out as one of the smartest of the night. https://lnkd.in/gpTfkbA5 Google's Super Bowl ad, directed by Adam Morse and narrated by Stevie Wonder, took viewers on an emotional journey. Through the lens of a man who is blind and his girlfriend, the ad highlighted the transformative power of technology in capturing precious moments. With over 36 million views on YouTube, it's evident that this commercial struck a chord with audiences worldwide. https://lnkd.in/gH5Y4T8c As marketers, we can't help but admire the creativity and ingenuity behind these standout ads. They not only entertained but also sparked conversations and left a lasting impression on viewers. In a landscape inundated with advertisements vying for attention, which Super Bowl ad stood out to you the most?

Thanks to my long-time YouTube partner rock star Erica Larson for surfacing this time capsule. My first time 1 billion view YouTube channel oversight (total now at three with MotorTrend Group and ONE). Success is a team sport and is about timing and luck and risk and - more than ever - back to quality. We have moved from the marketing-first monoculture to the passion and quality first tribal culture. Even things that “mass crossover” like Call of Duty “only” reach 25-30 million people. Compared to the global population of adults, that is still niche multi-billion dollar success. Meaning the roadmap today is: 🔥Find and engage with your tribe. The content and products they want. Authentically delivered in their code. Super serve them. 🔥Put the biggest effort into making sure the product is of the highest quality. When you are done, spent the rest on engaging with your audience. But marketing alone doesn’t work anymore. 🔥The long-game is the best game. We now can “build” to the win. Versus focusing on first week sales or views. 🔥Go right to your customer. Don’t depend on intermediaries. Anyway, not sure how many of those things I knew when this was made. But fun to revisit. And leaned so much at Activision Blizzard #callofduty #activsion #google #youtube #marketing #creative #management.

Julian Cannon - you got that right! 📺 X is stepping into the future with its eyes set on revolutionizing how we consume content on smart TVs. With plans to launch a platform reminiscent of YouTube, X is aiming to carve out a new revenue stream in a market that's already brimming with competition. The backdrop of this bold move is a challenging one. Following Elon Musk's takeover and the rebranding to X, the platform saw a significant dip in monthly usage by 15% and a precipitous 54% decline in ad revenue. This has understandably led to some hesitation among consumers and advertisers alike. Musk's efforts to woo back advertisers since last year's Super Bowl, by offering attractive payouts for Twitter Blue content creators, highlight the lengths to which X is going to rebuild and expand its ecosystem. 🔍 Yet, as marketers, we're all too familiar with the need for caution. Musk's unpredictable nature and the platform's approach to content moderation, especially concerning factual video news, raise valid concerns about its potential impact on brand safety and the overall attractiveness to advertisers. 💡 Stephanie Harris, the visionary CEO & founder of PartnerCentric, Inc., weighs in on this development with critical advice for X. "Advertisers typically seek environments that are deemed safe and credible for their brands," Harris notes. To alleviate these concerns, she suggests that "it would be essential for X to establish clear, transparent content policies and to apply them consistently." As we stand at the crossroads of innovation and reputation, the direction X takes could redefine the landscape for content creators, advertisers, and viewers alike. The question remains: Will X be able to navigate through these challenges and emerge as a frontrunner in the smart TV content space? #DigitalMarketing #ContentCreation #SmartTV #Innovation #ElonMusk #MarketingStrategy

One of my posts last week mentioned "dynamic video," and you might be wondering what that means... Let's dig in 👀 Dynamic video allows you to sync your used equipment listings, in real time, with a base video asset for connected tv, pre-roll or Meta advertising. Equipment sells? Listing automatically is removed from your ad. Equipment added? Listing automatically is added into your ad. Filter by aging inventory, new models, and any equipment category you'd like - giving you the ability to drive meaningful business results. Click below to see a demo video 📹 https://lnkd.in/g2QZWVRx

In today's digital landscape, content consumption has skyrocketed, particularly among the Gen Z crowd. As a millennial, I am always eager to understand the evolving content preferences of Gen Z and how they prefer to engage with it. When we aimed to redefine the positioning of our itel Power Series Smartphone, we opted for visual storytelling. Teaming up with the renowned dance squad and influencer MJ5, boasting a follower base exceeding 3 million, proved to be a strategic move that's already gaining significant traction. While many brands claim to target the Gen Z audience, few truly make an impact. Drawing from my own experience, here are some key takeaways while navigating the best ways to narrate stories to this redefined target audience: Platform Preference: ·      Social Media Dominance: Gen Z heavily uses social media platforms, making them essential for engagement. ·      New Platforms: Keep an eye on emerging platforms. Influencer Outreach: ·      Leveraging influencers is crucial. ·      Diversity and Inclusion: Ensure that your influencers represent diverse backgrounds and perspectives, as Gen Z values inclusivity and diversity. Content Format: ·      Bite-sized content ·      Interactive content to maintain their interest. ·      Transparency and authenticity in communication. ·      Mobile-Optimized Content is essential, as most consumption occurs on mobile devices. PS: Be open to their feedback. #genzmarketing #newage #digitalcommunication #influencermarketing #storytellingmatters

Who do you think actually loooved this mock-erotic campaign the most? 🤔 With a fun and bold campaign, CO-RO aimed to boost Sunjoy's demand by increasing brand awareness among what they thought would be a predominantly male customer base. At Precis, we helped them spread the humoristic campaign across Meta, YouTube and Twitch and analyse its impact. The results? 📊 2.3 million full video views 37% better absolute consideration lift compared to benchmarks 50% uplift in net sales … and an improved understanding of who Sunjoy’s audience actually is. Find out who this campaign resonated more with here: https://lnkd.in/dHQp2hbR 🎨 Twenty are the creative geniuses behind the concept and creative assets.

Delighted to share our latest coverage in CB News France! 🗞️ Dailymotion Advertising was featured in an article discussing "PLATFORMS: AIMING FOR FULL-FUNNEL IN 2024" alongside leading platforms. Kudos to Bruno Latapie, our VP Sales France and Hamza Kourimate, our VP Sales Marketing & Solutions for their insightful contributions, highlighting our dedication to providing valuable industry insights and our willing to embrace our new "full funnel" video platform positioning in specific regions ! 👏 Looking forward to more exciting developments ahead! #Dailymotion #CBNews #IndustryInsights #FullFunnelVideo #Attention #NewEraAdvertising

Another really interesting interview with Digiday's Gaming & eSports reporter Alexander Lee. 🎮 We're all waiting to see how Electronic Arts (EA) will develop their ad offering and there's been no shortage of feedback since their hiring plans were made public. What does it all mean for In-Game Ads in premium global titles, and does this latest big publisher move into the space signal a green light 🚦 for In-Game Advertising as a mainstream advertising format? There's a delicate balance to consider when implementing IGA into both paid and F2P games but if they integrate the right formats into the right games this could be a big win for EA. Check out the full interview below #Ingameadvertising #EA #IGA #GamingMarketing #GamingAdvertising