WorkInProgress’ Post

Wow--it's crazy hot everywhere and summer is just getting started! But our clients--some perhaps decamped to beaches, poolsides, and sure, even a heavily AC'd office or two--are counting on Team Centriply to be the cool and collected white label extension of their TV planning/buying teams, as 2025 plans start to perk. They know they can count on us to keep them cool too while serving up TV options their clients never knew existed. #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

Wow--it's crazy hot everywhere and summer is just getting started! But our clients--some perhaps decamped to beaches, poolsides, and sure, even a heavily AC'd office or two--are counting on Team Centriply to be the cool and collected white label extension of their TV planning/buying teams, as 2025 plans start to perk. They know they can count on us to keep them cool too while serving up TV options their clients never knew existed. #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

📺❓ Trivia Question: Can you name the first TV commercial in history? Explore with us the pioneering moment that changed advertising forever with the first-ever TV commercial by Bulova and discover how this 10-second ad laid the groundwork for modern media planning and the evolution of advertising strategies. Don’t miss this comprehensive look at its historical context, impact, and lasting legacy! 📖✨ Read the full history here 👇 #FirstTVCommercial #BulovaAd #AdvertisingHistory #MediaPlanning #TVAds #TelevisionAdvertising #TV #MarketingStrategy #MediaPlanning #InternationalMediaAgency #Anima

MARKETING ROI. CMOs, If Corp Finance is giving you a hard time on how much you spent on Superbowl Advertising, you can increase the ROI on these Ads video assets by streaming directly from brands products powered by ZIPPYAR 😃 To some brands is a billion daily opportunities for engaging with their customers! Keep it Alive! and get the ROI growing! #marketing #superbowl #advertising #roistrategies

Branded Entertainment playing out. Target realizing the value of the skit and leaning into it. What other skits, shows, or movies could brands use? #film #marketing #brand #entertainment #tv

Here's How the TV Ad Market Changed in 2023

TV PRODUCERS: Content is king. Don’t let the contractions of the tv industry hold you back from telling great stories. From cave drawings to broadcast to cable to streaming to brand-funded content, your skills have always and will ALWAYS be deeply valuable to other humans. You are experts. Dis-embed from the belief that you need networks and streamers to provide you with income… flow in the direction of the money… it’s coming from brands. GO GO GO! I believe in you! Believe in yourself and go with gusto in the direction of the next evolution of YOU! #believe #belikewater #timduffymeditation

DID YOU KNOW? A 30 second commercial during the #SuperBowl can cost more than 5 million dollars?! But you're probably wondering, why the large expense? Here's why... 1. Production costs to create quality commercial footage 2. High-end equipment used to film the content 3. Testing and research to ensure resonation with the target audience 4. Marketing and distribution to over 101.3 million viewers watching at the same time The more popular the TV station, the channel, or the account, the more expensive the ad or commercial will be to broadcast. But don't think the budget is all that goes into it though; these commercials yield very high returns for the companies advertising! #TheMoreYouKnow #SuperBowlSunday #SuperBowl2020 #Advertising #Advertisements #Ads #Billboard #DigitalMarketing #Billboards #TV #Television #Media #MediaOutlet #MediaMarketing

Great WSJ article discussing how brands are shifting away from traditional TV advertising due to declining reach and high costs. At Contxtual.tv, we’re tackling this issue by bringing contextual retail ads to streaming video. By leveraging precise targeting and purchase intent data similar to social, search, and retail, we are transforming video advertising. #innovation #advertising #streaming #Contxtual