Earth’s Post

Transcript

I started my first company in 2010. It's a design and development agency here in Berlin. And after working for mostly large German companies in the first years, we then ventured into blockchain. And there was for me fascinating to see that there were so many mission driven and impactful companies, protocols, projects that we were able to work with. But at the same time, I also wanted to do something that is more mission driven in itself, more around sustainability. And has the potential to create a lasting impact in terms of finding solutions to address the climate crisis. So that for me was I would say. Starting point is shift. And then I met Christoph through a shared network here in Berlin, out on an adventure resilience challenge 2 1/2 years ago. And yeah, we connected because I think we were in a similar state of mind back then. So I worked most of my. Professional career and music streaming. I co-founded 2 music streaming services, the first one in 2006, the second one 2014, and yeah spent spent a lot of time crafting sort of B2C. Products, the user experiences and that space and similar to Alex felt more or less around the time of the pandemic that it was time for something you may be a bit more. Yeah, with a, with a stronger purpose in a sense. And I was really fascinated back then and still am by the toolbox in a way that the decentralized services are just blockchains in general give us and I think they are potentially a really great toolkit to address what Alex called the climate crisis. So what do we actually do? What is what is a, what is our best bet to get to net zero, not just as an individual company. As an individual person would really on a global scale. And I think that's a massive coordination problem ultimately. And so combining blockchain, so anything with sort of decentralized technology with that challenge made a lot of sense to me. And that's kind of how I got started back in 20. 21.