WKMG News 6’s Post

Each of our experiences is an opportunity to refine us and guide our path. Think back to those life-shaping experiences in your journey. What did you learn? How did they shift you? Did they feel life-altering at the time? Let your past experiences be a reminder of how to welcome those defining moments in the future. #TAG #theasburygroup

I want to share that after an extraordinary 13-year journey, I have departed Entravision this week. It has been an incredible adventure filled with immense responsibility and trust. Under the visionary leadership of Walter Ulloa, Entravision expanded from the US to 40 countries, with digital revenue soaring from $3 million in 2012 to over $1 billion by 2023, alongside many other impactful achievements. Together with an exceptional team, we worked towards establishing Entravision as a global brand, an outstanding workplace, and a unique platform for global brands. From TV and radio solutions to pioneering App Marketing and Big Tech marketing solutions, we served over 7,000 clients annually. Collaborating with industry giants like Meta, TikTok, Pinterest, Snap, Criteo, and Twitter was challenging but rewarding. Going global presented numerous challenges, from sales, collection, and reporting, to tax compliance, recruitment to training. Weekly and Monthly global video calls connected us from around the world, fostering learning and growth from diverse talents across the globe. It was a privilege to work with such extraordinary individuals, both as colleagues and friends. I'm grateful for the support of remarkable colleagues like Mauricio Arnal, Mark Boelke, Jeff DeMartino,  Christopher T. Young, Jeffery Liberman, Paula Velasco Quesada, Pablo Saba, Pieter Jan De Kroon, Jordi de los Pinos, Emre ATALAY, Karl Meyer, Alexander LaBrie, Karina Cerda, Lucas Ceballos, Faisal Sheikh, Farzana Sheikh, Julian Jordaan, Victor Kong, Nicolas Cohen, Leonora Navarrete, Sebastian D., Giuseppe Fournier, Bill McNally, Mariana Villa, Marissa de la Rosa, Tatiana Lopez, Xavier Torres, Jose Luis Vazquez, and many others who contributed to our success at Entravision. While looking forward to the next chapter, I'm back at SWS, a platform I founded in 2011 to offer cutting-edge strategic and investment advisory to media, marketing, and private equity organizations. In my view, the intersection of content distribution (media) and advertising will morph(as an industry) into Commerce Media. A new game where brand development, data management, AI, and advertising intersect to attract and retain clients, leveraging advanced technology and strategic insights to enhance customer experiences and drive brand loyalty. More to come on this page. Stay tuned for exciting news.

Happy 10th birthday, NEO360! 🎂 Sharing some highlights from our fun-filled 10th anniversary celebration 🎉🪩 We’re forever grateful for the people, memories, and clients who shaped NEO360 and the boundless creativity that defined us. Let’s raise a glass to longer years of success stories in the digital marketing world. 🥂 #NEO360 #360marketing #neo360digital #NEO360solutions #DigitalMarketingServices #digitalmarketingagency #SEOboost #BusinessGrowth #DigitalMarketing #MarketingDigital #MarketingAgency #InboundMarketing #SingaporeMarketing #digitalmarketingsingapore #digitalmarketingaustralia #digitalmarketingasia

Just ahead at Engage...

✨ May the coming year bring you moments of bliss, the warmth of friendship, and the love of family. May every day be a new adventure and every challenge an opportunity for growth. Happy New Year 2024! #happynewyear #targetmind #growthmindset #teamtargetmind #targetmindcommunity

Redeem rewards for things you actually want and love. Which is what I just did for a Peloton during Amazon prime days. I must say, it's pretty cool to use accumulated points earned from awards, birthdays, work anniversaries and recognition within the Bucketlist Rewards and Recognition platform. I also leveraged an internal perk we have here that provides us a budget for a Bucketlist Day, allowing us to use it towards anything on our own Bucketlist. Last year I tailgated at a Buffalo Bills game. :) If you're on the hunt for a rewards and recognition partner, then let's chat. or If you're a fellow Peloton Interactive rider who wants to connect to share profiles, hit me up. Let's ride. #peloton #recognition #rewards #awards #hr #humanresources #culture

Today, I want to address something close to my heart: the recent layoffs at Peloton. It's not easy news to digest, especially when it hits home with members of our own team. First and foremost, I want to reassure everyone impacted that this decision was a financial one made by the company and in no way reflects the exceptional talent and skills each of you bring to the table. Your value is immeasurable, and this change does not diminish that in any way. To my team: Your dedication, expertise, and sheer determination have been the driving force behind our success. I've seen firsthand the countless hours of hard work and passion you've poured into your roles, and I want to take a moment to express my deepest gratitude for everything you've done. As we navigate through this period of uncertainty, please know that I'm here for you. Whether it's offering support, sharing resources, or just lending an empathetic ear, I'm committed to helping you in any way I can. And to my broader LinkedIn network: If you're in a position to lend a hand or provide opportunities to those affected by these changes, I encourage you to reach out. Together, we can make a difference in the lives of our colleagues during this challenging time. Remember, this is just a bump in the road, and brighter days lie ahead. Your talents are boundless, and I have no doubt that each of you will emerge from this stronger and more resilient than ever before. Stay positive, stay hopeful, and most importantly, stay true to yourselves.

Ever felt like your grades are the whole story? They're not. There's a world beyond those numbers, where your true passions live. Imagine a career that feels less like work and more like living out your dreams every day. Let's find that together, tuning out the noise and focusing on what makes you, you. Because when you align your career with your passion, everything just clicks. #BeyondGrades #FollowYourPassion #DreamCareer #CareerDiscovery #Wegweiser #CareerNavigator

My thoughts, from a #CTO's perspective, on how Peloton Interactive could turn around its platform into a rich open community-driven ecosystem to stem its current decline. Closed hardware/software systems have limited success in today's landscape. It's not too late for Peloton - they have the ingredients for success. #tech #innovation

For the past couple of days, I have consoled and supported my previous colleagues as they have “unclipped” for their last ride with Peloton. I feel a responsibility to advocate for some of the feelings that can’t be expressed due to the social customs and expectations of the saturated job market they face as they pursue their next opportunities. During the pandemic, Peloton exploded, and for anyone who was there, you remember how amazing the experience was. We grew so fast! I remember an all-hands meeting a team member described us as a “6-foot 5th grader trying to learn.” The pandemic tapered off, and manufacturing, logistics, and financial challenges soon arose. During this existential crisis, upper management became more concerned with self-preservation rather than navigating obstacles and making decisions that could mitigate loss. Barry Mcarthy once said, “Fast is as slow as we go.” I guess we weren’t fast enough. To all hiring managers: Understand that the individuals parting ways with Peloton who are applying to your posted position, they have endured change and stress to the degree that few others will experience in their entire careers. They have most likely been working a combination of 2 or more roles that went beyond the scope of their original job description. These are badass people that you should at least consider for an interview.