Women We Admire’s Post

The pursuit of objectivity in a subjective competitive sport should be a work in progress, with regular brainstorming sessions on how to improve the accuracy and trustworthiness of judging in surfing. #surfjudging #surfjudge #prosurfing #wsl #surf #surfing Cc: World Surf League

Back-to-back Top 10 finishes for GWM in Australia for the first time and what a way to celebrate and continue our push for further growth with the renewal of our partnership with World Surf League for a third year. We're also delighted to continue our association with surfing legend, Sally Fitzgibbons, who will continue as a GWM ambassador whilst exploring Australia's best hidden surf spots behind the wheel of her GWM Tank 300 Hybrid. Sally, we're proud to be backing you again as you embark on a new WSL Championship Tour season. To achieve back-to-back Top 10 finishes is a significant milestone for GWM. I've been lucky enough to lead marketing here for over 4 years now and in my first month onboard, we sold 326 cars. A Top 10 finish was a very distant goal at that point. To now be hitting anywhere between 3000 and 4000 new cars almost every single month is testament to the work being put in by everyone across the whole GWM business. This industry is highly competitive and success doesn't come easy. Indeed, 4000 sales per month is still small compared to some brands. On the same hand, it's now also more than most. Perspective is important. I believe in celebrating success. It takes commitment and passion. And it doesn't come along every day. And just as we need to hold ourselves accountable when the results aren't going our way, it's important to recognise when things are going well. But we don't stop there - our brand tagline is Go With More and that's what we're aiming for and for what the ANZ marketing team, and indeed the whole GWM organisation works for every day. The continuation of our WSL partnership and our brand new partnership with the One NZ Warriors are just two of many initiatives we're working on to get GWM in front of more Aussies and Kiwis than ever. What a ride... Onwards and upwards! World Surf League GWM Australia & New Zealand Sally Fitzgibbons #sponsorship #brandbuilding #surfing #automotivemarketing #marketing

Surfing has always been more than just a sport; it’s a lifestyle and a pursuit of a mental state connected to health and nature. However, in a world that moves faster and faster, where immediacy is prioritized, processes are set aside, and only achievements are valued, it becomes increasingly difficult to maintain that essence. This is a challenge not only for surfing and its athletes but for all sportspeople, at every level. In this context, the support from brands and sponsors becomes crucial for the professional development and well-being of athletes. Corona encourages people to live more outdoors, to connect with nature, and to enjoy moments of relaxation. With this in mind, at Jogo., together with Corona Cero, we created the “Corona Cero Clause,” a contractual clause that redefines sponsorship agreements in the sports world, guaranteeing periods of relaxation without compromising contractual ties. Now, athletes like Gabriel Medina, Tatiana Weston-Webb, Pedro Scooby, and Chloé Calmon will have guaranteed rest breaks in their contracts. The Corona Cero Clause encourages moments of disconnection, showing that taking care of well-being is just as important as winning. We know this is just the beginning, so we want to invite other brands and partners to join this conversation. Let's?

🌊 Exciting Announcement! 🌊 I am thrilled to share that Janina Zeitler, Germany's top female surfer, will be joining us tomorrow on the "Speaking from WATER" podcast! Janina is a true trailblazer in the world of surfing, known for her incredible skill and passion for the sport. 🏄♀️ Breaking Waves Inland! Janina is revolutionizing the concept of inland surfing, particularly in wave pools. Her efforts are making waves in bringing the exhilarating world of surfing to those far from the ocean shores. It's inspiring to see her dedication to nurturing a love for beach culture and surfing among young children, introducing them to the joy and thrill of riding waves. 💦 From Riding the River Eisbach to Championing Surf Culture: Janina's journey in surfing is as unique as it is inspiring. She's not just a surfer; she's an ambassador of the sport, taking the essence of beach culture and translating it into accessible experiences for inland communities. 🌐 Join us tomorrow as we dive into Janina's world - her achievements, her vision for surfing's future, and how she's shaping the next generation of surf enthusiasts. It's a conversation you won't want to miss, especially if you're intrigued by the expanding horizons of surfing! #Surfing #WavePools #InlandSurfing #JaninaZeitler #SpeakingFromWater #SurfCulture #Podcast #SurfCommunity #WomenInSurfing #BeachCulture #SurfingGermany #WaveRiders #SurfInnovation #YouthSurfing #BeachLife 🌊🏄♀️

In celebration of the Olympics, we'd like to introduce you to Laura Brock OLY, an Australian native, 2x Olympian, retired professional soccer player, avid surfer, and mother of two. In our latest Spotlight interview, Laura shares her journey of balancing her passion for surfing with her professional soccer career. She shares how surfing has not only made her a better athlete but also a better mum "Surfing for me has always been my outlet. It's where I can relax, be one with nature and totally reset." Check out the full article here; https://lnkd.in/gpFNyqpF

Did you know the surfing apparel and accessories market is projected to grow by USD 2,513.43 million by 2028? What's fueling this increase in demand? Find out in our upcoming webinar hosted by SIMA and ENDVR "Retail Trends for Surf and Active Outdoor Brands in 2024: Insights From the Sales Floor." Learn from our industry experts, delve into key statistics, and discover actionable strategies to succeed in the retail market in 2024. Don't miss this opportunity to stay ahead of the competition! Register for free now: #surfindustry

Home field advantage is a fascinating phenomenon in sports, with the home team winning over half of its matches in various leagues. Surprisingly, in MLS soccer and NBA basketball, this advantage is even more pronounced, standing at 69.1% and 62.7%, respectively. According to Chicago Booth Review, this trend might not solely be due to cheering fans or travel distances but also influenced by referees subconsciously favoring the home team. In surfing, home field advantage takes on a whole new level of significance. Unlike other sports where conditions might favor certain players, surfing sees specialists heavily favored in specific conditions, creating a unique dynamic. Surfing requires split-second calculations on unpredictable ocean energy, a skill that can take years or even a lifetime to master. Crunching algorithmic formulas about nature is key to success in this extreme sport. The mastery surfers demonstrate in predicting the ocean's behavior and navigating dangerous conditions showcases a level of skill and expertise unparalleled in other Olympic sports. It's truly a testament to the dedication and experience required to excel in the world of surfing.

𝐒𝐮𝐫𝐟 𝐥𝐢𝐟𝐞𝐬𝐚𝐯𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬? 𝐓𝐡𝐢𝐬 𝐛𝐫𝐨𝐤𝐞𝐫 𝐬𝐚𝐲𝐬 𝐢𝐭’𝐬 𝐧𝐨 𝐩𝐢𝐩𝐞 𝐝𝐫𝐞𝐚𝐦. Shaw and Partners is behind a major push to make competitive surf lifesaving part of the Brisbane 2032 Olympic Games, injecting millions of dollars into supporting surf sports competitions and athletes. Shaw and Partners spends about 1 per cent of annual turnover – or $2.5 million – on supporting sports where its funding can supercharge growth, a decision he says has nothing to do with economic outcomes. The firm has invested more than $5 million in surf sports over the past five years. Last Friday, Shaw and Partners replaced Nutri-Grain as the naming rights holder of Australia’s Iron Series, the competition administered by Surf Life Saving Australia. The three-year deal comes with a $400,000 annual prize and includes a dramatic format change from a points-based competition to an elimination-style event. Shaw and Partners CEO Earl Evans said the investment is part of a bigger plan to get surf lifesaving on the agenda for Brisbane 2032. Read full article here: https://lnkd.in/g7p5gRfU

Elevate Your Business! video podcast: Today’s highlighted event is…  🌟 Wave of Innovation: Diego Cornejo Rodríguez Discusses the Next Generation of Surf Parks 🌟 Diego Cornejo Rodríguez is the visionary CEO of OLAS Surfing Technologies, a company at the forefront of artificial wave technology for world-class surf parks. With a passion for bringing the ultimate wave surfing experience to every corner of the globe, Diego leads a team dedicated to revolutionizing the $130 billion surfing industry Under his guidance, OLAS Surfing Technologies has developed cutting-edge artificial wave technology that promises to make surfing more accessible, safer, and consistent for people of all skill levels, regardless of their location. Diego's ambitious vision includes establishing 100 surf parks in 20 years, tapping into the rapidly growing surfing market that sees over 40 million surfers worldwide and adds 3 million new enthusiasts annually. His leadership has driven the company through extensive research and development, resulting in innovative features such as adjustable wave sizes, energy-efficient systems, and extended ride times. As the driving force behind OLAS Surfing Technologies, Diego is not only focused on technological advancements but also on creating comprehensive surf park experiences. The company's flagship project, the Quito Surf Park, showcases his holistic approach to surf park development, combining world-class surfing facilities with hospitality, training academies, and additional recreational amenities. 🌟 What excites you most about the potential impact of artificial surf parks on the global surfing community, and how do you envision these parks changing the way people experience surfing? #EntrepreneurInsights #BusinessGrowthStrategies #ElevateYourBusiness #SuccessMindset #InnovativeEntrepreneurship   @Diego Cornejo Rodriquez