Women In Research (WIRe)’s Post

The Future of Converged TV Based on a survey of senior marketing, media, and advertising executives, this excellent paper dives into how advertisers are using the various media channels today, how they expect to shift dollars going forward, and key challenges. #CTV #TV #DigitalMedia #Marketing #Advertising #Analytics

👔 Happy #MeasurementMonday! This week, you can learn how UNTUCKit used real-time insights and continuous optimization to tailor its TV ad strategy, resulting in net positive ROI. Unbutton the full story ➡️ https://bit.ly/3Vl1f0f

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate consumer insights is essential to knowing where and how to reach them. Read the blog to learn how to pick the right TV advertising solutions to understand viewership and subscriptions: https://lnkd.in/g7MWgEGr

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate consumer insights is essential to knowing where and how to reach them. Read the blog to learn how to pick the right TV advertising solutions to understand viewership and subscriptions: https://lnkd.in/g-urFdwD

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate consumer insights is essential to knowing where and how to reach them. Read the blog to learn how to pick the right TV advertising solutions to understand viewership and subscriptions: https://lnkd.in/eRWekQ7H

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate consumer insights is essential to knowing where and how to reach them. Read the blog to learn how to pick the right TV advertising solutions to understand viewership and subscriptions: https://lnkd.in/eySXraKW

How does a Media company generate revenue? 3 primary ways: AVOD- advertising revenue SVOD-subscription revenue TVOS- transaction or pay-per-view Lightcast allows you to generate revenue through all three channels on one single platform! #media #ott #monetization

Next week, Director Daniel Weinbaum will be at the 4A's’s Decisions 2024 conference in Los Angeles to share insights from Altman Solon's Total TV Advertising Study. His panel will focus on exploring changing dynamics of TV advertising, including impact of digital advertising, programmatic buying, and data-driven strategies. Learn more about this session and register here ➡ https://lnkd.in/eSp-Gm8i #TV #Advertising #TVAdvertising #DigitalAdvertising #TotalTV

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate consumer insights is essential to knowing where and how to reach them. Read the blog to learn how to pick the right TV advertising solutions to understand viewership and subscriptions: https://lnkd.in/dkDyCU4M

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate consumer insights is essential to knowing where and how to reach them. Read the blog to learn how to pick the right TV advertising solutions to understand viewership and subscriptions: https://lnkd.in/eZCwG7Yh