Wonderhood Studios’ Post

Marketing matters It's hard to stand out in a sector such as banking, but Starling does a great job of being relatable and humanising banking. Starling Bank has created a new brand platform, with a new positioning, strategy. ‘The Bank Built for You’ platform celebrates how banking is about more than just money, it’s about the people behind every transaction, and highlights how Starling’s creative money-management tools fit into all aspects of life. The campaign is based on the bank’s approach to product development, building the features customers ask for, and creating an experience that puts people first. The TV campaign features three 30-second ad spots. ‘The Dessert’ features a frustrated young woman motivated to move out after witnessing her parents sharing an overly romantic kitchen moment. She uses her ‘Move out’ Starling Saving Space to help her reach her goal. ‘Rinsed’ sees an entrepreneurial young girl washing her parents’ car in exchange for pocket money. She receives the money on her Starling Kite app but, unimpressed by the amount, negotiates for more. ‘Night Owls’ features a hard-working lorry driver on a night shift, encouraging his partner to enjoy a night out with friends. Later on, he receives a ‘Karaoke Bar’ spending notification from her on their Starling Joint Account and he drifts off to sleep with a smile. https://lnkd.in/ewvTheCV

Rick Rule and I had a great conversation with market oracle Lou Basenese about Battle Bank. Take a listen to the plans and also a few pieces of information about our convertible note offering. #battleforbetterbanking #banking #bank #gold #preciousmetals #lending #bankmanagement

MDB President and Chief Market Strategist Lou Basenese interviewed Rick Rule and Frank Trotter about plans for Battle Bank and some information about the current convertible note offering. It's a great exchange of ideas and hard questions from a pro. We're here to battle for better banking. Take a look and let us know what you think. Also, take a stop at our Battle Bank website and join the Waitlist. https://lnkd.in/gDxxGA_b #battleforbetterbanking #banking #capital #convertiblenotes #lending

More about Battle Bank. If you are unhappy with your current bank, check out Battle Bank

Banks are a different beast. That's why analyzing them, deeply, with the idea that you'd like to invest in their stocks, requires a totally different kind of tool. And that's why we built The Bankcaster from scratch. It's built just for bank stocks. There is no tool like this out there that I know of - cheap or insanely expensive. And The Bankcaster is cheap (at least as of today)! Get deep-dive, forward-looking, fundamental analysis on 300 global banks with the click of a button. https://lnkd.in/dysx-Hrj #jpmorgan hashtag #goldmansachs hashtag #morganstanley hashtag #citigroup hashtag #bankofamerica #baml #wellsfargo #banks #banking #investing #valueinvesting #markets #earnings #stockmarket #thematicinvesting #equityresearch

Equipping Business Owners with tools to succeed!

Here is our assessment of Maendeleo Bank Plc's second quarter and half-year financial results and how it's likely to perform during the second half of 2024. #banking #stocks #dividends #tanzania

#Nifty and #BankNifty key levels to trade in todays market with support and resistance has explained in this exclusive interview with #NDTV Profit https://lnkd.in/dyzsWBai

Community Bank Sales Leaders: Are you confident you're getting an acceptable return on your investment in marketing? In this edition of NedTalks, Joann Marsili, CFMP, Chief Growth and Client Experience Officer of Fidelity Cooperative Bank in Leominster, Massachusetts, addresses the challenges in aligning sales and marketing in community banks. Here are some of the questions she tackles:  1. How has the role of the Chief Marketing Officer changed over the last decade? 2. What are the biggest challenges in driving growth? 3. What is the best way to measure ROI on marketing initiatives? 4. What will the major priorities of marketing professionals be over the next 24 to 36 months? Joann ends the conversation with sound advice for community bank CEOs on building a team to address digital, data analytics and product development. Be sure to pass it along to your colleagues. PS An unsolicited plug for the American Bankers Association School of Bank Marketing. Joann is one of the incredible instructors at the school. Check it out! #banksales #bankingindustry #AmericanBankersAssociaton #bankmarketing