It’s never too early to start learning about executing quant research projects 🤓 A big thank you to our very own Dr. Maryam Shabbir for delivering the second talk in our new monthly inspo sessions. Maryam delved into decoding quantitative insights and how to be effective and fit-for-purpose in the age old industry. She explored: 🗑️ The right question: rubbish questions lead to rubbish answers, what are the best ways to ensure the respondent feels comfortable enough to self-report. Don’t assume knowledge. 🗣️Which response options should you allow: when should you use dichotomous, numeric or likert scales and when does adding ‘other/prefer not to say’ options benefit/hinder the respondent. 📖 What’s the story behind the data: how interpreting data tables is more than just headlines. What are the significant differences amongst different demographics and what should be done with that information. A big thank you to Maryam for sharing her expertise and wisdom with the team. If you’d like to engage in WOTC quant surveying and hear from 1,000 16-34 year-olds on a weekly basis, drop us a comment or a DM to find out more✌️
Lauren Estwick
6mo
Love this! A new recruit in the making 🥰 👀 Ndubuisi Uchea Word on the Curb
Senior project manager @ The Good Side
6moWhat an excellent way to showcase great research practices - more researchers should follow this example!