One question I keep asking myself recently is: 𝑯𝒐𝒘 𝒅𝒐 𝒚𝒐𝒖 𝒈𝒐 𝒗𝒊𝒓𝒂𝒍 𝒘𝒊𝒕𝒉𝒐𝒖𝒕 𝒑𝒐𝒔𝒕𝒊𝒏𝒈 𝒄𝒐𝒏𝒕𝒆𝒏𝒕?
And I think some food brands have found the answer.
𝐀𝐧𝐬𝐰𝐞𝐫: Create a product that is so ridiculous or rare yet remarkable that it captures the media's fascination.
Media entities, like the rest of us, are constantly hunting for great content ideas.
This need for great content can be influenced, and media teams can become unpaid marketing armies.
Let's look at one of the examples. Doritos recently launched their nacho cheese-flavored liquor.
Now, you might know someone who would drink that, but I don't. I certainly wouldn't drink it myself.
Honestly, I wouldn't be surprised if nobody actually buys it. But that's not the point.
The point of creating a nacho-flavored liquor is for the conversations that it starts. More specifically, the conversations that it starts online.
So, to go viral without creating content, the answer is to give the media something bizarre and extraordinary to talk about and let their fans spread the word for you.
#Marketing #MarketingStrategy #HowToGoViral
Co-Founder at Simple Summers; Writer & Marketer at 3LTRZ
5molove love love love this!