Workiy Inc.’s Post

Marketing and Communications are both art and science. I can't think of a better place to lean into the craft of marketing and comms.

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Really good opportunity

We want to talk about #marketingandcommunications 🔽

Is building brands through PR and communications your thing, then check out Lacey's below post.

Is #PublicRelations part of #CorporateCommunications or is it the other way around? And where do #CorporateAffairs and #Marketing fit in? This week, Sarah Kissko Hersh posted about how Public Relations is so much more than just Media Relations. Parry Headrick and Max Forsyth have also posted about this topic before. Here’s my take. Think of Corporate Communications as the big umbrella. That’s why I post #commsjobs and not #PRjobs or #CAjobs. This function covers everything about how a company talks to and engages with its key stakeholders: employees, customers, investors, and the public. Under this umbrella, you'll find #InternalCommunications and #ExecutiveCommunications, among other sub-functions as well. Corporate Affairs? To me, it’s more specialized. They handle Government and Public Affairs, Policy, Regulatory issues, CSR, and community engagement (as in local communities near the company's operations). Public Relations focuses on managing the company’s reputation. This includes Media Relations, Crisis Communication & Strategic Response, External Engagement, Thought Leadership, and Social Media Strategy. Marketing, on the other hand, focuses on promoting products or services to attract and retain customers, driving sales, and boosting market share. They manage Advertising, Market Research, Branding, Product Launches, and Customer Engagement. Each of these functions has its own scope, but they all work together to ensure the company communicates effectively and maintains a stellar reputation with all stakeholders. In an ideal world? I thrive in organizations where the Chief Communications Officer reports directly to the CEO and oversees Corporate Affairs and Public Relations, while Marketing sits under the Commercialization team. The worst setups? When Corporate Communications reports to HR, Legal, Strategy & Ops, Marketing or, even worse, Finance. What’s your take?

We're #hiring a Communications Director! Are you experienced in communications, community building and love organizing events & parties?!? Check out the link below to learn more about joining our team!

Public Relations vs. Other Departments Public relations may overlap or be confused with other similar departments. Here's an overview how PR may or may not relate to marketing, advertising, or communications. Public Relations vs. Communications Public relations and communications are heavily intertwined. Both involve portraying information outwardly in hopes of creating a brand, image, or relationship that fosters value. Communications may be a separate department within a company solely responsible for written or verbal comments issued internally or externally. One potential difference between public relations and communications is the exchange of information. Sometimes, public relations is a one-way channel that imposes information in an attempt to have a more favorable public image. Communications may be more rooted in the two-way functionality of receiving feedback and making changes based on information collected. In general, most companies will see overlap between public relations and communications.

Here's a corporate communications opportunity.

Public Relations vs. Other Departments Public relations may overlap or be confused with other similar departments. Here's an overview how PR may or may not relate to marketing, advertising, or communications. Public Relations vs. Marketing: Marketing is sometimes more squarely focused on driving sales, promoting products or services, and ensuring financial success. Meanwhile, public relations is sometimes more focused on managing the reputation of a company or brand. Both departments may embark on very similar types of activities. For instance, both may interact with customers to garner feedback. From a more direct marketing lens, this information is used to better understand sales trends, product demands, and ways to generate more sales. From a more direct public relations lens, this information is used to understand customer satisfaction, ensure customers are happy, and make sure any dissatisfaction is managed quickly.