World Brand Design Society’s Post

Fintech to the world. Fintech brand identity exuded stability and growth. PAYEE logo identity goes beyond the norms. It housed Boldness, Steady Operations, Growth, Trust and Loyalty. Payee is a fintech brand. They help their customers to monitor there money's flow. With cutting edge technology, they payee helps money circulation. #logo #logodesigner #dayone #logodesignchallenge #identity #branding #brandidentity #financial #fintech #money What's your honest opinion on this logo identity?

FinTech Brand Battle: PayPal 🆚 Revolut 🆚 Wise PayPal’s recent rebrand has sparked FinTech and design community discussions, with many noting its visual similarities to Revolut and Wise. While some see this as a natural evolution, others feel the brands are starting to look too similar. This analysis by Aistė G. explores whether these three FinTech giants are adopting similar visual brand strategies: https://lnkd.in/dVrVBN7z What do you think? And what’s your favorite brand?

A few observations regarding the merging of design styles in financial services... PayPal keeping the old italicised 'PP' icon feels like a misstep, or perhaps a case of laziness. Or maybe I'm jumping the gun and it’s actually in production as we speak? I certainly hope so. Regardless, the inconsistency and jarring combination of two very different typographic treatments is uncomfortable to witness and should have been avoided. WISE leads the way in beautiful visual design within banking. Their rebrand from TransferWise to simply WISE in February 2021 was a masterstroke, and the full visual overhaul in March 2023 was the perfect finishing touch. Since then, many financial service organisations have followed suit, or at least taken inspiration. Kudos to https://lnkd.in/e5r_v6r7 for their work, and to WISE for embedding design into the core of their organisation https://wise.design/. I have no doubt that Revolut will continue to refine and elevate their visual identity, as they’ve done over recent years, by introducing colour, human-centric photography, and 3D illustration into their digital presence – and I’m glad to see this evolution. Check out Marcel's post attached. What do you think? #FinTech #Branding #DesignThinking #DigitalBanking #UXD #VisualIdentity #Rebranding #CX #FinancialServices #BeautifulBanking BehindLogin

I think the rebranding efforts of PayPal, Revolut, and Wise are indeed starting to make them look similar, but I also see it as a natural evolution in the FinTech industry. As these companies continue to grow and expand their services, it's only natural that their visual brand strategies would start to converge. That being said, I do think it's essential for each brand to maintain its unique identity and differentiate itself from the competition. Aistė G.'s analysis provides some valuable insights into the visual brand strategies of these FinTech giants, and it's worth considering how each brand can balance the need for consistency with the need for differentiation. As for my favorite brand, I have to say that I'm a fan of Revolut's bold and modern approach to banking. Their app is user-friendly, and their services are innovative and convenient. However, I'm also interested in seeing how PayPal's rebranding efforts will play out in the long run. What do you think is the most critical factor in determining a FinTech brand's success, Marcel? Is it the visual brand strategy, the services offered, or something else entirely? Marcel van Oost

🚀 Fintech is transforming rapidly, and the key to standing out in this innovative space lies in powerful, meaningful branding. At Sajox Hive, we craft logos and brand identities that communicate trust, security, and technological advancement—qualities essential to the fintech world. Our latest project, the Fineteach logo, is a perfect example of how we blend modern design with clarity and impact. Focusing on clean lines and intelligent visual cues, we help fintech companies connect with their audience, build credibility, and establish a lasting presence in the market. 💼 Whether launching a new fintech platform or rebranding your existing services, we can help your brand tell its story through strategic design. We understand the complexities of the fintech industry and are here to offer creative solutions that resonate with your target market. 👉 Follow us on Dribbble https://lnkd.in/gBGucDiD Let’s shape the future of Fintech together through smart, innovative design! 💡 #Fintech #Branding #DesignAgency #CreativeSolutions #FintechInnovation #FintechBranding #FintechDesign #VisualIdentity #SajoxHive

I just finished reading detailed case studies of PayPal and Wise ‘s brand design and this post appears. Looks like new trend is settling down for the Fintech brands across the globe when it comes to brand identity. I’d not be surprised if PhonePe, Google Pay, Paytm has already undergoing works towards the same direction. #branding #brandstrategy #fintech #paypal #wise #revolut

Introducing eNovate! Our new brand , formerly known as "eCards", marks a bold step forward as we continue to innovate and shape the future of digital payments. Watch our rebranding journey unfold and join us in embracing this exciting new chapter! Discover more: www.enovate.com.eg #eNovate #Rebranding #Innovation #FutureOfPayments #DigitalPayments”

The fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its brand building mantra for 2025 https://lnkd.in/ecjfTChP

Just launched a cutting-edge fintech website designed for seamless global marketplace transactions! 💻🌍 Ready to transform how businesses handle cross-border payments. What do you think? #Fintech #WebsiteDesign #GlobalBusiness #Ecommerce #FinanceTech #Innovation #WebDevelopment #UIUX #ExplorePage #FYP #TechInnovation

🚀 💻 Elevate Your Fintech Journey! Seize Ownership, Craft Your Apps, and Thrive! 🌟 Did you know that companies transitioning to their own platforms witness a remarkable 40% increase in revenue growth and a staggering 55% surge in customer engagement? By embracing ownership and developing tailored applications, you unlock boundless possibilities for innovation, customer satisfaction, and market domination. Stand apart from the competition and conquer unexplored territories, amplifying your growth potential by up to 65%. With ownership comes the power to shape the future of fintech. Experience unprecedented flexibility, control, and agility in moulding user experiences. It's not just about staying ahead; it's about setting the pace for tomorrow's industry standards. The time is ripe to embrace this transformative journey and catapult your fintech into a realm of unparalleled success. #WTTSolutions #FintechRevolution #OwnYourSuccess #Innovation #Opportunity #Future #Fintech