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Small merchants are essential to our communities not just for their unique offerings but for job creation, innovation, and economic growth. A recent Visa survey found that 54% of consumers in the UK believe it’s important to shop at local businesses, recognising the positive impact on small merchants owners and their staff. Similarly, over half of US consumers prioritise supporting small businesses over large retailers. When you spend £10 at a local shop, £3.80 stays in the community—showcasing the tangible benefits of shopping small! However, these merchants face significant challenges from big-box retailers and rising operational costs. To explore how technology, especially digital payments, can empower these vital businesses, check out our Navigating Digital Payments report here: https://bit.ly/41YERep

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