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We were thrilled to host students from University of Derby and Staffordshire University as part of the WorldSBK Media Rookies programme. This initiative offered these bright minds an exclusive insight into the vast array of communications and media career paths within the paddock. Here's what their enriching experience included: 📍 Media Centre Tour: Students explored the media centre facilities, learning firsthand about the roles and daily operations of the WorldSBK Communications & PR department. 🎥 OB Van Visit: An exclusive tour of the WorldSBK OB van where the International Programme Feed is produced gave them a behind-the-scenes look at how broadcasts come to life. 🎙️ Meet the voice of WorldSBK: World feed commentator Alex Raby shared insights on the multifaceted aspects of his job and the rigorous preparation involved in broadcasting each race weekend. 📰 Managing press relations: Yamaha Motor Europe Press Officer Oli Rushby discussed his transition from journalist to managing Yamaha riders' media interactions, highlighting the importance of his journalistic background in his current role. 🔍 Reporting Insights: Ivo Schuetzbach from Speedweek.com educated students on the nuances of reporting and building relationships within the paddock, essential for breaking news stories. This initiative not only showcased the dynamic careers in the motorsport industry but also inspired the next generation of media professionals. Kudos to all the professionals who shared their valuable time and experiences with these eager students!

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