World Vision USA’s Post

To run a successful PR campaign, you must first establish a starting point. One method for this is using a SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats. By conducting a SWOT analysis, you can gain a comprehensive understanding of your business's internal and external environment. This helps identify areas where you excel, recognize areas that need improvement, uncover new opportunities for growth, and anticipate potential challenges. With this information, you can develop more effective strategies and make informed decisions to enhance your business's success. Ready to take your business to the next level? Contact us today to schedule your SWOT analysis and start building a stronger, more resilient strategy! • • • • • #PRConsultation #SocialMediaSupport #FleurDeLisPR #ClientFocused #StrategicPlanning #GrowYourBusiness #TheFDLPRWay #Communication #Marketing #DigitalMedia #SmallBusiness #NonProfits #HealthAndWellness #Lifestyle #Hospitality #yeahTHATgreenville #Freelance #PublicRelations #SocialMedia #SouthCarolinaPublicRelations #VirtualAssistant #Greenville #GreenvillePublicRelations #SouthCarolinaVirtualAssistant #HereInGreer #GreenvilleVirtualAssistant

Seeking to expand your Christian business or ministry? Discover powerful LEAD GENERATION STRATEGIES in our blog article! With 20+ years of experience in Christian marketing, we're sharing top-tier ideas to attract clients, donors, and supporters. Purpose: Understand and engage your audience to drive conversions and foster lasting relationships. Strategy: Define your audience, offer value, drive traffic, and nurture leads towards conversion. Refine and optimize using analytics. Ideas: Explore giveaways, exclusive content, discounts, free trials, and engaging quizzes tailored for faith-based success. Ready to soar? Let FrontGate Media elevate your outreach. Check out the full blog here: https://lnkd.in/gU-7qkxj and contact us to start your next impactful campaign today! #christianauthors #christianauthor #christianwriters #causemarketing #socialimpact #digitalmarketing #socialmediamarketing #marketingtips #onlinefundraising #charitysupport #nonprofitleader #nonprofitmarketing #nonprofit #nonprofitorganization #nonprofitlife #marketingagencies #socialmarketing #socialmediamarketing #marketing #digitalmarketing #pr #publicrelationsagency #publicrelations #moviemarketing #filmmarketing #filmpromotion #adagency #advertising #advertisingagency

💡 I'm looking for insights from my fellow #NonprofitMarketers who have managed communications for large-scale campaigns (Capital or Comprehensive) for a 501(c)(3) #nonprofit organization! The creative assets are ready and I’d love to hear your best practices for implementation! I’m hoping to connect with someone who has experience building a strategic, donor-focused communications calendar specifically designed for a multi-million-dollar #CapitalCampaign or #ComprehensiveCampaign. My goal is to thoughtfully execute marketing efforts across multiple internal and external channels, related to: 📧 Email Marketing, 📱 Social Media, 🤝 Donor Stewardship/Engagement, 📰 PR, 📌 and other campaign-related touchpoints. 🌍 Feel free to drop a comment below or DM me to share your expertise or any helpful tools/resources. Thanks in advance! #NonprofitMarketing #FundraisingStrategy #CommunicationsPlan #DonorEngagement #MarketingStrategy #EmailMarketing #SocialMediaMarketing #NonprofitLeadership

Seeking to expand your Christian business or ministry? Discover powerful LEAD GENERATION STRATEGIES in our latest blog! With 20+ years of experience in Christian marketing, we're sharing top-tier ideas to attract clients, donors, and supporters. Purpose: Understand and engage your audience to drive conversions and foster lasting relationships. Strategy: Define your audience, offer value, drive traffic, and nurture leads towards conversion. Refine and optimize using analytics. Ideas: Explore giveaways, exclusive content, discounts, free trials, and engaging quizzes tailored for faith-based success. Ready to soar? Let FrontGate Media elevate your outreach. Check out the full blog here: https://lnkd.in/gU-7qkxj and contact us to start your next impactful campaign today! #christianauthors #christianauthor #christianwriters #causemarketing #socialimpact #digitalmarketing #socialmediamarketing #marketingtips #onlinefundraising #charitysupport #nonprofitleader #nonprofitmarketing #nonprofit #nonprofitorganization #nonprofitlife #marketingagencies #socialmarketing #socialmediamarketing #marketing #digitalmarketing #pr #publicrelationsagency #publicrelations #moviemarketing #filmmarketing #filmpromotion #adagency #advertising #advertisingagency

I recently came across a job posting for a Marketing Strategist at a nonprofit, and the list of duties was overwhelming! They wanted someone to: - Create and execute the marketing strategy for social media, PR, and email marketing. - Maintain the donor database. - Develop, execute, and manage a volunteer management strategy. - Update and maintain the website. - Plan and execute all events. - Create all content - Create and edit all video content. - Monitoring and Analytics for campaign performance - Plus, handle other duties as assigned. This isn’t a knock on this nonprofit, but this is easily the workload of 4-5 people. This is why nonprofits need to invest in overhead! No one person can do all these things, especially not well. Marketing is crucial for nonprofits—it’s what puts them in front of potential donors, volunteers, and beneficiaries. We need to stop holding nonprofits to the unrealistic standard that low overhead is not just ideal but expected! #Nonprofits #Marketing #Overhead #SustainableGrowth

Seeking to expand your Christian business or ministry? Discover powerful LEAD GENERATION STRATEGIES in our latest blog! With 20+ years of experience in Christian marketing, we're sharing top-tier ideas to attract clients, donors, and supporters. Purpose: Understand and engage your audience to drive conversions and foster lasting relationships. Strategy: Define your audience, offer value, drive traffic, and nurture leads towards conversion. Refine and optimize using analytics. Ideas: Explore giveaways, exclusive content, discounts, free trials, and engaging quizzes tailored for faith-based success. Ready to soar? Let FrontGate Media elevate your outreach. Check out the full blog here: https://lnkd.in/gU-7qkxj and contact us to start your next impactful campaign today! #christianauthors #christianauthor #christianwriters #causemarketing #socialimpact #digitalmarketing #socialmediamarketing #marketingtips #onlinefundraising #charitysupport #nonprofitleader #nonprofitmarketing #nonprofit #nonprofitorganization #nonprofitlife #marketingagencies #socialmarketing #socialmediamarketing #marketing #digitalmarketing #pr #publicrelationsagency #publicrelations #moviemarketing #filmmarketing #filmpromotion #adagency #advertising #advertisingagency

We need radical change in our sector. Funders who insist on zero overhead are not operating in reality. It’s not only unreasonable, it’s irrational. This is why turnover is so high in our sector 👇 #nonprofits #nonprofitleaders #socialgood

I write a lot of emails for Elgo Digital, an email marketing agency. We service all types of companies across all industries. So November was a weird month for me. I was pumping out BFCM emails for businesses while simultaneously writing end-of-year fundraising appeals for NPO’s. If you’ve ever worked with a business (especially e-commerce), then you know that all you need to do is whisper the word *sale* during BFCM season and your merch will fly off the shelves. People are in a shopping mood. They are ready to spend and if you show them a good deal – you’re golden. An NPO on the other hand is a totally different story. As the person relaying their story, you have to really dive into what makes a specific organization unique and why should donors and potential donors CARE. You really have to work to sell the mission. Supposedly, people are in a giving mood at the end of the year, but that doesn’t mean they want to give to your cause. It is up to the copywriter to figure out how to make your fundraising email just as compelling as the Sale email from the business.  It’s definitely a challenge but that’s what makes it fun. What do you think of the dichotomy between Buying and Donating?

LinkedIn for corporate fundraising - takeaways 🔥 We had a fantastic session with Andy King yesterday on how to use LinkedIn for corporate fundraising Great to hear your very positive feedback! Here are 3 takeaways from the session 1. LinkedIn is not just about marketing and comms. You can use it for corporate fundraising and partnerships without even managing your organisation’s page 2. It’s important to optimise your profile to keep it up-to-date and communicate who you are and what you do 3. You need to have a plan and get your team aligned if you want to be serious about using the platform to connect and engage with partners. 💻 We discussed many other things so if you want to access the recording, add a comment 🔥 or DM me ➡️ Need LinkedIn training for your corporate fundraising or partnerships team to create an engagement strategy plan? Feel free to reach out 👋🏼

Have you tried asking for help as a touchpoint in your outreach sequence? This example is based on a conversation I had with a good friend and CEO of a branding and graphic design studio. Much of their business is with non-profits (in my opinion, one of the toughest segments to work with because oftentimes decisions are made by a committee and are based on a budget...which is usually low). She's cracked the code though. They do a ton of recurring business at great margins. When I asked how she acquired the business she said some from referrals, some from online inquiries. So I challenged her and asked if she wanted to do more business with these orgs. "Of course," she said. I asked if she knew how funds were earmarked for her services. She didn't. "Do you think they use grant money for your services?" "For sure" "Do you know how they write these grants to earmark the fund for branding and design?" "No." "Great, this is a business development opportunity for you!" I suggested she reach out to the decision-makers at these orgs and ask for their help. For example: "Hi (great customer), I'm always thinking about better ways to serve our non-profit customers and I had some questions about grant writing. Are you able to connect? I have a few questions." Most of her customers will be happy to get on a call. The goal of the call would be to learn more about their grant-writing process so she (the owner of the branding firm) can become a subject matter expert and parlay this expertise. She, herself, can become the SME on grant writing and really "talk the talk" when engaging with future prospects. VERY POWERFUL. Here are the benefits of this strategy: 1. You learn something 2. You get to spend quality, non-salesy, time with your great customers 3. You can ask for referrals You can also use this methodology with cold prospecting or prospects that have ghosted you. Do your research and identify a topic they can advise you on, as it relates to their business. For any identified buyer persona, an email subject line or LinkedIn message might read: "Can you help?" or "Help with (insert topic they're an SME on)." The body of the message could be something like: Hi, I'm relatively new to my company (love playing the "new guy card") and see you've got a lot of experience in (whatever their field might be). I was hoping you could help me with something. I'm trying to get my head around (topic). I want to be respectful of your time, can I reserve a few minutes on your calendar to discuss? Try in on a call or LinkedIn message as well. You'll find the response rate is significantly higher than traditional cold outreach. #businessdevelopment #sales #salestips #humble #askforhelp #prospecting