Wpromote’s Post

A final #canneslions takeaway recap to close out the week, focused on #media convergence, the 'unsocial' media networks, #retailmedia vs. #commerce, #womenssports and #ai Check out my thoughts on the Wpromote blog and let me know what you think!

How did the role of CMO change in 2023? Top of the list: Adapting to innovations in AI, and harnessing its potential. Aude Gandon and Anastasia Leng spoke with Hannah Bowler about how Nestlé used AI to transform its digital advertising. CreativeX's tool helped Nestlé's marketers reduce wasted time, letting creative teams get back to the creative. Discover the list in full → https://lnkd.in/eAjFP84y

Digital Out of Home media and the integration of AI is poised for significant growth in 2024, giving way to more streamlined marketing processes and efficient dynamic creativity. This year also sees the growth of retail media, allowing marketers to access first-party data from retailers and reach highly targeted audience at point of purchase.

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Smartly Introduces Brand Pulse; Industry-First Solution Designed For the New Consumer Journey Connecting Full Funnel Performance in Real-Time. Read the full story - https://lnkd.in/gf42VaHa Laura Desmond #techedge #techedgeai #ai #aipowered #advertising #transformation #innovation #insights #interaction #aitechnology

Agency holding companies are undergoing consolidation while also simplifying their organizational structures. Oliver Lewis reports that these trends are a response to changing client needs, including the desire for better measurement, analysis, and streamlined agency relationships. By investing in AI and other technologies and acquiring influencer and social marketing shops, companies aim to address these needs while staying ahead of the competition in the advertising industry. Overall, the industry is witnessing a shift towards integrated, tech-forward, and collaborative models to provide comprehensive solutions to brand advertisers. #AI #SocialMarketing #Advertising

In digital advertising, the emergence of Demand-Side Platforms (DSPs) has revolutionized how brands target and engage with their audiences. With advanced AI and machine learning technologies, DSPs like Nexverse.ai are reshaping the landscape. Read here to explore the business benefits, KPIs, cost benefits, and skills needed to navigate this shift effectively. #AI #DSP #SSP #nexverse #technology #AItechnology #verseinnovation #globalmarket #technologysector #innovation #digitaladvertising https://lnkd.in/ei7rHQKC

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Pro sports teams — like the Texas Rangers, AC Milan and the Indiana Pacers and Fever — are using AI, personalization, and journey optimization to connect with fans and stay ahead of the competition. Here’s what that means for the rest of us. #SalesforceSports

AI is already playing a major role in the advertising strategy of the Paris Olympics. 🏅✨ A recent survey by Optimizely found that 51% of UK marketers are using AI for Olympic marketing, and nearly two-thirds (62%) see AI as essential to improving how they experiment with different approaches. The benefits are clear: 59% believe AI reduces costs, 70% believe it speeds up the process, and 62% say AI gives them more accurate results. Shafqat Islam, CMO of Optimizely, explains that AI is empowering marketers to quickly test dozens or even hundreds of different ideas at once, going beyond the limitations of traditional A/B testing in areas such as ad copy, imagery, and targeting, enhancing the process. 🆎 ✔ However, as more companies adopt AI-driven marketing, such as Yahoo Advertising's real-time, tailored ads, concerns about data privacy and regulation are also growing. The ethics of the three companies that develop, sell, and use AI will likely be increasingly questioned. #AIMarketing #ParisOlympics #DigitalAdvertising #YahooCreative https://lnkd.in/gsCy6YbJ