Founder of Catman Analytics Group | Bringing ‘Strategically Curious’ Strategies to Category Management and Analytics
𝗚𝗲𝗮𝗿𝗶𝗻𝗴 𝘂𝗽 𝗳𝗼𝗿 𝗠𝗲𝗺𝗼𝗿𝗶𝗮𝗹 𝗗𝗮𝘆 𝘄𝗲𝗲𝗸𝗲𝗻𝗱, 𝗚𝗿𝗼𝗰𝗲𝗿𝘆 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀? What will it be—burgers, hot dogs, BBQ, or seafood? That depends on who you are, where you live, or how you like to celebrate those EXTRA days of responsible irresponsibility! Memorial Day signals the "official beach opening day." Or, since we live in Florida, it's the day the lifeguards are on duty full-time and the artsy beach shops, restaurants, and ice cream meccas open EARLIER. Grocery stores will be shopper chaos over BOGOs on hot dogs, buns, deli meat, and condiments. Yes, I have more than one variety of mustard, mayo, ketchup, and hot sauce in the pantry/fridge at all times 𝗦𝗼, 𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝗦𝗽𝗲𝗻𝗱? Shoppers will spend upwards of $7.7 billion this holiday preparing for family gatherings, and consumers will eat 818 million pounds of our favorite BBQ meats. 𝗪𝗵𝘆 𝗱𝗼 𝘄𝗲 𝗰𝗮𝗿𝗲? As analysts, we track these "season" to help our clients understand if their promotions are effective, if they have the right assortment with the "trendy flavors, colors, or ingredients," and if their shelf placement maximizes sales and minimizes out-of-stocks. Yes, Memorial Day week fast approaches, then July 4th, then Labor Day, and then summer and the season is over. 𝗕𝘂𝘁 𝗻𝗲𝘃𝗲𝗿 𝗳𝗲𝗮𝗿, 𝘄𝗲 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗵𝗲𝗿𝗲 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗮𝗻𝗱 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗯𝗼𝘂𝘁 "𝘁𝗵𝗲 𝘀𝗲𝗮𝘀𝗼𝗻." Have a great Memorial Day weekend, folks, and please don't forget WHY we have this holiday. Thanks to the men & women who have made the ultimate sacrifice for our freedom. Rock on, folks, #MemorialDay #HolidayShoppingTrends #CategoryManagement #CatmanAnalytics
Love it Russ Abstein ...and a beach side BBQ would be nice as well. Keep preaching to the choir and most importanly tip your cap to the veterans and enlisted this weekend. 👊
Interesting insights!
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5moThen, on May 28th, the July 4th stuff gets put up, and on July 5th, the back-to-school stuff gets put up (especially in Florida, where school starts earlier). 😄 😄 Those are some of the things I don't miss about shopper marketing planning.