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𝐖𝐡𝐢𝐜𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 𝐛𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐛𝐫𝐚𝐧𝐝 𝐮𝐬𝐞? Q- A beverage brand decides to create an immersive pop-up event in a busy city park where attendees can taste new flavors, participate in interactive games, and share their experiences on social media. The brand's goal is to engage consumers directly and create memorable experiences that would lead to increased brand loyalty and social media buzz. 𝐀𝐦𝐛𝐮𝐬𝐡 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: It is a strategy where a company seeks to gain visibility and capitalize on the attention of an event or competitor’s event. 𝐔𝐧𝐝𝐞𝐫𝐜𝐨𝐯𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: It involves promoting a product in a subtle, where consumers are unaware that they're being targeted by a marketing strategy. 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐭𝐢𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: It involves creating unique and memorable experiences for customers by making them try the products to increase social media buzz. 𝐖𝐢𝐥𝐝 𝐏𝐨𝐬𝐭𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: A type of outdoor marketing in which posters are placed on walls, fences, buildings, and other spots around the city, to catch people's attention. Let’s see how many of you get this right... Read the case study carefully and share your thoughts! #WsCubeTech #WsCube #DigitalMarketing #Marketing #GuerrillaMarketing

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