3 Phases of a Winning Go-to-Market Plan In our latest #WT3Podcast short, we dive deep into the essentials of a successful go-to-market (GTM) strategy for Web3 projects. Kelsey McGuire of Shardeum breaks down the process into three critical phases: 1. Audience Segmentation & Value Proposition - Clearly define your audience segments - Identify the specific value you provide to each 2. Engagement & Project Introduction - Share broader ideas related to your niche - Gradually introduce your project without hard selling 3. Education & Action - Provide valuable, educational content - Guide users on how to get started with your project Key Takeaway: Always prioritise providing value to your audience. When you focus on education and genuine engagement, your community will naturally grow and support your project. Don't miss the full episode where we explore more Web3 Marketing Strategies, Community Building & Product Validation techniques, available on X, YouTube & Spotify! #WT3Podcast
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🎙️ 𝗚𝗲𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗼𝘂𝗿 𝗽𝗮𝗻𝗲𝗹𝗶𝘀𝘁𝘀 𝗯𝗲𝘁𝘁𝗲𝗿! Up first, we’re excited to introduce Jenni Daniel, Marketing Manager at audiochuck, one of the most recognized names in podcasting. Jenni has been instrumental in driving significant audience growth and engagement through data-driven strategies and innovative audience segmentation. At our upcoming panel, she’ll share how audiochuck uses audience insights to shape impactful campaigns in a fast-evolving media landscape. 🎧 Watch this quick video to hear what Jenni is most excited to discuss during the panel! 𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝗶𝘁: 𝗘𝘃𝗲𝗻𝘁: From Insights to Impact: How to turn audience data into actionable campaign strategies 𝗪𝗵𝗲𝗻: January 30th, 2025 | 3pm BST, 4pm CET, 10am ET 𝗥𝗲𝘀𝗲𝗿𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁: https://bit.ly/3W9lq0I Stay tuned for more panelist highlights in the coming days!
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Get to know the panelists that will take part in our webinar next week, 30th Jan: “How to turn your audience data into actionable campaign strategies”. Always great to learn best practices from Pro users vs just reading product guides and hoping you hit the mark with your outputs! 🚀 We hope this is useful for existing customers and other curious minds! 🫶
🎙️ 𝗚𝗲𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗼𝘂𝗿 𝗽𝗮𝗻𝗲𝗹𝗶𝘀𝘁𝘀 𝗯𝗲𝘁𝘁𝗲𝗿! Up first, we’re excited to introduce Jenni Daniel, Marketing Manager at audiochuck, one of the most recognized names in podcasting. Jenni has been instrumental in driving significant audience growth and engagement through data-driven strategies and innovative audience segmentation. At our upcoming panel, she’ll share how audiochuck uses audience insights to shape impactful campaigns in a fast-evolving media landscape. 🎧 Watch this quick video to hear what Jenni is most excited to discuss during the panel! 𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝗶𝘁: 𝗘𝘃𝗲𝗻𝘁: From Insights to Impact: How to turn audience data into actionable campaign strategies 𝗪𝗵𝗲𝗻: January 30th, 2025 | 3pm BST, 4pm CET, 10am ET 𝗥𝗲𝘀𝗲𝗿𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁: https://bit.ly/3W9lq0I Stay tuned for more panelist highlights in the coming days!
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"Is your brand speaking to the right audience? Join us as we discuss the power of target audience segmentation with Alexia Lynn. Discover how to tailor your brand to attract your ideal customers and drive sales. #branding #targetmarket #marketing #podcast #smallbusiness
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NEW ECO-MARKETING PODCAST: Audience Segmentation: Who are you talking to? https://lnkd.in/gM3CsfZ4 Join me as I pick Kate Wheble’s brain about her success in integrating environmentally sustainable practices from her academic research into traditional marketing roles. Get the ‘cliff notes’ from her graduate thesis on segmenting sustainability audiences, plus practical advice to inspire low-carbon behaviours. Spoiler alert: While there are many similarities to engaging audiences with clear messaging, Kate uncovers numerous cool ideas and unexpected findings specific to sustainability. Highlights include: 1. Sustainability Segments Based on Beliefs, Not Demographics. *50-70% may be engaged, but focusing on local insights within each segment drives the largest impact. 2. Simplify Messages to Promote Low-Carbon Behaviours. *Educate and remove knowledge barriers. *Include optimism; progress is already happening that people can join. *Use storytelling to increase engagement. *Repeat key messages to facilitate continued behaviour change 3. Collaborate with Like-Minded Individuals & Organisations *Build partnerships to solve issues collectively. *Seek expert advice to ensure authenticity. *Create communities for shared goals. This episode is a fun and insightful listen, packed with tactics you can start using immediately! #sustainability #marketing #research
Impact Through Audience Segmentation - The Eco-Marketing Podcast
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Peer recommendations are #leadgen rocket fuel 🚀 Yet most requests for referral fail to ignite. According to Kayleeann Maritz, the problem may well be that we're putting the wrong people in charge of asking. Sales might own the relationship but marketing are perceived to be the ones with the pure intentions 👼 Tune into the latest episode of the podcast to hear Kayleeann, Global VP Marketing at memoryBlue explain how marketing and the offer to co-create content can be your Trojan Horse for client referrals👇 And stay tuned to learn: 🔵 Why a successful commercial strategy is built on mid tier 🔵 How segmentation can transform your audience engagement 🔵 When marketing need to stick their nose into customer success ⬇ https://lnkd.in/eJKeckcU?
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Want emails that dazzle? Try these 3 tips that the Nashville Predatorsput to work. 1️⃣ Use animated elements 2️⃣ Personalize with audience segmentation 3️⃣ Focus on action-oriented CTAs Hear how Lindsay and her team use brilliant basics as the foundation for super fun and creative execution. Full podcast link in comments 🔗
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Follogram empowers you to utilize Instagram's unique capabilities, such as Stories and Reels, to share authentic moments that resonate with your audience. #follogram #instagramgrowth #realfollowers
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Video is an incredibly powerful tool for sharing your brand. However, there are several key factors to consider: Your objectives, audience, media habits, and the type of delivery that best plays to your strengths. As an advocate of video, combining audio and visual elements offers a unique opportunity to convey your brand and establish a deeper connection with your audience. 📽️ : Mawanda Maphumulo #marketing #marketingstrategy #fractionalcmo
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Hello, here is our third episode of SME and Startup Strategies If you are still struggling to reach your target audience, you should not skip this. Micro-influencer marketing could be the solution you're looking for! ✅ By partnering with a micro-influencer, you can tap into their highly engaged audience and get your brand in front of the right people. 💪 Watch out for episode 4! Would you prefer a more customized strategy for your business? Speak with us today 💯 -https://lnkd.in/dqgvX5Hv #MicroInfluencerMarketing #SmallBusinessMarketing #MarketingTrends #BusinessOwners #VirtualDomain
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Here are some vital tips everyone should think about before starting a business. 1. DEFINE YOUR VISION 2. UNDERSTAND YOUR TARGET AUDIENCE 3. UNIQUE VALUE PROPOSITION These tips will definitely make your process of starting your business easier! #entrepeneur #socialmedia #digital #marketing #business #audience #information #tips #value #smma #marketingdigital
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