WT3 Podcast’s Post

3 Phases of a Winning Go-to-Market Plan In our latest #WT3Podcast short, we dive deep into the essentials of a successful go-to-market (GTM) strategy for Web3 projects. Kelsey McGuire of Shardeum breaks down the process into three critical phases: 1. Audience Segmentation & Value Proposition - Clearly define your audience segments - Identify the specific value you provide to each 2. Engagement & Project Introduction - Share broader ideas related to your niche - Gradually introduce your project without hard selling 3. Education & Action - Provide valuable, educational content - Guide users on how to get started with your project Key Takeaway: Always prioritise providing value to your audience. When you focus on education and genuine engagement, your community will naturally grow and support your project. Don't miss the full episode where we explore more Web3 Marketing Strategies, Community Building & Product Validation techniques, available on X, YouTube & Spotify! #WT3Podcast

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