WTB Agency’s Post

Some good news to end the term, and the academic year; my proposed chapter on ‘Themed Immersive Attractions: Play & Branding in Non-Fictional Spatial Transmedia Sites,’ has been accepted for the forthcoming Routledge Handbook of Immersive Arts & Media.

Research confirms that we are visual creatures, relying heavily on visual cues. Attention-grabbing hues and strategic placements can make your ad—or specific elements—stand out. Two key points to consider: Your ad creative should contrast with the platform's interface. Use complementary colours to create salience. Stabilo mastered this with their yellow highlighter ad, emphasizing Katherine Johnson's remarkable contributions to Apollo 11’s success. By highlighting Johnson, Stabilo showcased its product and told a powerful story. A perfect blend of colour and narrative. 🖍️✨

Embark on an Acoustic Odyssey with RT: Your Sonic Insight As connoisseurs of acoustics, we're delving into another pivotal term: Reverberation Time (RT). Decoding RT: RT is more than just a measurement; it's a profound reflection of acoustic behavior. Defined as the time it takes for sound energy to decay by 60 decibels after the source has stopped, RT offers a glimpse into the acoustic signature of a space, revealing its resonance and ambiance. Why RT Matters: RT holds the key to sculpting immersive auditory environments. By understanding and manipulating RT, we can tailor spaces to optimize clarity, ambiance, and reverberation characteristics. From concert halls to lecture theaters, RT plays a crucial role in shaping our auditory experiences. Let's Elevate Your Acoustic Atmosphere Ready to harness the scientific intricacies of RT to craft sonic perfection? Connect with us, and together, we'll embark on a journey to optimize your auditory landscape with precision and expertise. Sound the trumpets – let's unravel the secrets of RT and journey towards sonic enlightenment #NRCInsights #AcousticEngineeringJourney #AcousticsConsulting #OpenWorkSpace #Acoustics #openOffices #عوازل_صوتية #معالجة_صوتية #إستشارات_صوتية #حلول_صوتية #دراسة_صوتية #sound_treatment #sound_insulation #acoustic_consultant #acoustic_consultancy #acoustic_test #acoustic_study #acoustic_panels #acousticpanels #acousticstudy #woodwool #acousticwoodpanels #silentbooth #soundproofing #acoustic_spray

Embark on an Acoustic Odyssey with RT: Your Sonic Insight! As connoisseurs of acoustics, we're delving into another pivotal term: Reverberation Time (RT). Decoding RT: RT is more than just a measurement; it's a profound reflection of acoustic behavior. Defined as the time it takes for sound energy to decay by 60 decibels after the source has stopped, RT offers a glimpse into the acoustic signature of a space, revealing its resonance and ambiance. Why RT Matters: RT holds the key to sculpting immersive auditory environments. By understanding and manipulating RT, we can tailor spaces to optimize clarity, ambiance, and reverberation characteristics. From concert halls to lecture theaters, RT plays a crucial role in shaping our auditory experiences. Let's Elevate Your Acoustic Atmosphere! Ready to harness the scientific intricacies of RT to craft sonic perfection? Connect with us, and together, we'll embark on a journey to optimize your auditory landscape with precision and expertise. Sound the trumpets – let's unravel the secrets of RT and journey towards sonic enlightenment! #RTInsights #AcousticOdyssey #عزل_صوتي #عوازل_صوتية #معالجة_صوتية #إستشارات_صوتية #حلول_صوتية #دراسة_صوتية #sound_treatment #sound_insulation #acoustic_consultant #acoustic_consultancy #acoustic_test #acoustic_study  #acoustic_panels #acousticpanels #acousticstudy #woodwool #acousticwoodpanels #silentbooth #soundproofing #acoustic_spray

In this month’s ADX beginner’s guide, we examine the difference between 2D and 3D sounds, and how to use basic spatialization features. https://lnkd.in/dWd-vSmx #gameaudio #spatialaudio #gamedev #indiedev

Embark on a journey like no other. Verse Immersive holographic theatre offers an unparalleled multi-act narrative experience that blends the thrill of an interactive museum with the awe-inspiring technology of Star Trek's first Holodeck. The lifelike characters aren't just part of the story – they're part of your adventure. They might take an interest in you, drawing you deeper into the unfolding narrative. Here, you're more than a spectator – you're a participant. Each visit presents a chance to find a new role in the story, ensuring no two experiences are the same. In the verse, every visit is a doorway to the unknown. Whether you're a solo explorer or with a group, prepare for an adventure that pushes the boundaries of your imagination.

This will certainly be worth a listen. Creating innovative, engaging and desirable product experiences is a blend of technologies, creative design, human behavior, demographics, user experience, customer flow etc. It's vital the user experience is seamless, intuitive and fun. In this session, I am sure Jason Kirby and team will stimulate some interesting and entertaining dialog in world where customers demand more surprise and delight from both their surroundings and their devices. Of course we all dream, and demand more from our product and tech teams, but at what stage does the rubber hit the road? How do we best balance investment with ROI? Is it pure innovation, or iterative product extension that provides the biggest return?

Voyage ATL featured me in an article discussing my journey, challenges, and the wins of using my voice in an industry where I don't see much representation! Thank you for this feature! https://lnkd.in/gnVT8a5q

Find out more about how we brought Chicago’s Magnificent Mile to life with augmented reality, using 8th Wall technology! 🦋 Check out the post below.

In the blog, I delve into our process of creating an immersive sound installation. From the initial inspiration and field recording techniques to the technical intricacies of editing, ambisonic workflows, and speaker calibration.