Our recent mobile activation for the launch of Yevrah Swimwear sold exclusively on REVOLVE We custom wrapped a van from the 1940s to create the cutest Yevrah Ice-Cream truck. Fresh scoops were served in individual lemon cups that had the Yevrah logo engraved on them. The Yevrah Ice-Cream Mobile made its way all throughout Los Angeles dropping off swim-wear and fresh scoops for influencer & celebrity deliveries 🍋🍦
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NEW IN! Creating a fanbase ahead of Benefit Cosmetics’ Fan Fest Mascara launch. ❤️ When Benefit Cosmetics approached us to support the global launch of their new Fan Fest Mascara, we couldn’t WAIT to get started. We launched an ambitious TikTok sampling campaign across 12 markets, offering 55k targeted and qualified consumers a sample of their mascara. The results? 🔥 32k new CRM contacts to engage with future marketing 🔥 120% higher purchase clicks versus the industry average 🔥 $5k estimated savings in fulfillment fees Plus lots more... And the best part? We did it all at less than $1 PER LEAD in some markets! Find out how: https://lnkd.in/e5rb_VyQ We absolutely LOVED working with Fabienne Vossen and the Benefit Cosmetics team. This campaign is a real testament to the true power of strategic digital sampling with the right partners. 🙌 #productsampling #onlinesampling #digitalmarketing #beauty
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The Game Changer in 𝐌𝐨𝐝𝐞𝐫𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Celebrity endorsements are not a 𝐧𝐞𝐰 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, but they have become more 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 and 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 than ever, as consumers are craving for 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲, relatability and inspiration from their idols. According to a report by Vogue Business, fashion brands have shifted their focus from 𝐯𝐢𝐫𝐚𝐥 stunts and digital innovations to more traditional forms of 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. An example of how a brand has 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐝 celebrity endorsements: Tommy Hilfiger partnering with Tennis star Emma Raducanu, who wore his designs during the US Open and became the brand’s global ambassador. Celebrity endorsements can bring many 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 for fashion brands, such as: - Increasing 𝐛𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 and recognition - Enhancing 𝐛𝐫𝐚𝐧𝐝 𝐢𝐦𝐚𝐠𝐞 and reputation - 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐢𝐧𝐠 consumer behaviour and preferences What's your favourite celebrity endorsement that left a lasting impression on you? Share your thoughts below ↘ https://lnkd.in/ezesQfjj #InfluenceWithPurpose #CelebEndorsement #EmotionalConnect
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👟 Fun fact of the day: Did you know that Nike has more followers on social media than the population of Germany? Mind-blowing! 🤯 But let's not forget about other powerhouse sportswear brands that are crushing it on Instagram. We've compiled a list of the top 10 brands from around the world and ranked them based on their follower count. From sporty-chic adidas to sleek and stylish PUMA Group, these brands have set the bar high for social media success. Whether you're a sports enthusiast or just in need of some marketing inspiration, Instagram's visually appealing platform makes it the perfect tool for apparel and sports companies alike. 🔥 Check out our list of the most successful Instagram channels in the sportswear industry NOW: https://bit.ly/47zsC9c! #ISPO #acceleratingsports #sportsmarketing #sportsbrands
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In memory of Mr. Roberto Cavalli, your impact on the world of fashion is timeless. Your legacy will never be forgotten, and you’ll forever remain an icon. Rest in peace. #GratefulHeart #RetailExcellence #GlobalRecognition #HumbledByHonors #LuxuryLifestyle #RetailIcon #Influencer #LuxuryBrands #CelebrationOfSuccess #AcknowledgingSupport #CherishedMoments #luxurylifestyle #retailicon #luxurybrands #styleblogger #celebs #blogger #brands #luxurylife #influencer #amaturemixlogist #TheChanakya #dlfemporio #robertocavalli #justcavalli
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There isn't any tactic left that DUPE INFLUENCERS haven't tried to sell you that FAKE Product! From Unboxing Videos to Giveaways🎁 to Tutorials & Hidden Links😶🌫️ to Influencer Shopping Apps🛍️, The influencer Economy has been a major head-start for Counterfeiters to lure the unsuspecting GenZ like you. 👉More often in the Holiday Shopping Season, these bad actors surface, and for the very reason... Here is an extensive guide from the American Apparel & Footwear Association (AAFA) that will help you understand what could be a FAKE behind an Attractive Video on Socials!👇 #Influencer #shopping #SocialMedia #ecommerce #influencermarketing #consumergoods #consumerelectronics #consumer #tiktok #reels #instagram #snapchat Be Aware. Be Conscious. Be Safe.
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It’s BRAND TUESDAY! Every Tuesday I share brands who are currently doing paid ads.. Makeup revolution skinsilk Doordash The Ordinary Dissh Caudalie 's Vinopure collection Marc Anthony Hair curl envy cream Sephora Canada (emphasis on spf) Too faced Born this way super coverage concealer Bumble Dr Jart BB spf 40 Bondi Boost air styler I could truly add more but I'd be up til 1am!! If you have some to share, please comment below! <3 #paidads #talentmanagers #lifestylebrands #influencermarketing #UGC #tiktok #instagram #brandtuesday #usacreators #canadiancreators #contentcreator #paidopportunities #branddeals
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We suggest to be careful while you #design your #wardrobe shutters. Height of a #laminate Shutters V/S #profile Wardrobe Shutter. #videoediting Naeem Chandiwala #wardrobedesign #influencer #lifestyledesign #luxurydesign #wardrobes
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Business Administration - International Business Student | Passionate About Digital Marketing and Trends
Social Media Do really influences people A LOT If we could talk about one thing, just one thing that is very popular around tiktok and instagram until now or may be for a period of time was the adidas shoes (sambas, spezial, gazelle, etc,.). 👟 Initially, they seemed like just ordinary flat shoes to me, but after seeing countless reels and TikToks, I decided to get a pair myself. These shoes are fantastic and have unexpectedly become a source of joy. However, they do cause a lot of pain to your feet (Achilles Tendon) for the first few days but people still get them. This experience highlights how social media trends can shape our perceptions and even bring a bit of happiness into our daily lives. #SocialMediaInfluence #Adidas #TikTokTrends #InstagramReels #FashionTrends #ConsumerBehavior #Marketing
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Headhunter| Redefining recruitment standards | Catchin' Talent | Events, Creative, Advertising & Marketing space💥🔥
The Buzz: Calvin Klein's latest underwear campaign with Jeremy Allen White is lighting up social media👀! In just 48 hours, the brand generated $12.7 million in media exposure🫣. And now it has over 20.5 Million views!!! (15th jan) Woah... Shot by famed photographer Mert Alas and styled by Emmanuelle Alt, the campaign quickly went viral after its Jan. 5 release. On X (formerly Twitter), White was one of the most talked about topics. Calvin Klein's first TikTok video teasing the campaign now has over 4.5 million views and counting.😳 The Takeaway: Calvin Klein shows the power of leveraging celebrity and influencer partnerships. Combining a rising star like White with top creative talent created huge buzz and impressions. The sexually suggestive but tasteful images also sparked conversation, driving trending hashtags and organic reach. For other brands, it's a great case study in generating viral attention through provocative and personality-driven campaigns!!! Let me know if you have any other thoughts on this recent marketing win for Calvin Klein! #calvinklein #JermeyAllenWhite #socialimpact
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KARLA OTTO, Lefty and TikTok have just shared their SS24 Womenswear roundup analysis (full report: link in 1st comment). And it's very insightful. Here are my (quick) takeaways: - viral at speed of light: 'Tube Girl' (her real name is Sabrina Bahsoon) phenomenon generated more than 1.1Bn video views (!) on her own. A stellar impact on the advocacy agenda and cultural nest in which fashion weeks are occurring as we saw her FROW. And it's impressive to see how fast BOSS, Valentino and MAC reacted to benefit from this attention. Will it last beyond the hype? - brands which outperformed are the ones which put a strong, long-term influencers and creators programmes. Louis Vuitton, Victoria Beckham, Gucci or Miu Miu are the ones with fastest EMV growth YoY. Burberry made an interesting move with athletes, trying to attract another kind of interest. And actually it's not just influencers / creators: it's advocacy at all levels (you can just check how LV talents use Linkedin to document the Maison's developments) - It's interesting to observe that beyond catwalks and traditional surroundings of défilés, a lot of documentaries and long-form narratives were orchestrated. Balmain is not mentioned in the report - it focuses a lot on owned channels, influencers and creators - but the whole robbery affair turned into a successful show was then mentioned in various magazines, media. Integrated within the Balmain storytelling. And even prime time last Sunday on French TV with a great highlight on Olivier Rousteing - Coperni, which orchestrated some "coups" in the past, hasn't managed to be strongly mentioned this time in comparison to previous fashion weeks. What are your thoughts? #luxury #fashion #trendreport #influencermarketing #EMV
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Co-Founder & Creative Director at WTB Agency
12moIt’s the cutie pie lemon cups for me 🥹