WTB Agency’s Post

RESEARCH IN THE SPOTLIGHT: GIBS Research Associate Adele Berndt is co-author of this research in unveiling the familial essence of South African wineries online - this research dives into 113 wineries' websites, exploring how they convey their family identity in the digital realm. Using Gioia's methodology, the study uncovers a rich tapestry of elements—corporate identity, personality, and expression—that depict 'familiness.' These wineries intricately weave their family heritage, purpose, and values into their online presence, showcasing a dynamic blend of verbal and visual cues. Sustainability emerges as a key promise closely tied to their family-oriented ethos. The study proposes a pioneering family business brand identity framework, emphasizing the integral role of 'familiness' in communicating authenticity. This research sheds light on how family wineries leverage their unique identity to resonate with authenticity online. >> https://lnkd.in/dfi4heUk #GIBSResearch #FamilyWineries #BrandIdentity

INTERNATIONAL LEFT-HANDERS DAY 8/13 NATIONAL FILET MIGNON DAY 8/13 Studies suggest that approximately 10% of the world's population is left-handed. This day is celebrated to highlight those of us who live in a right-handed world, where using simple tools like scissors and can openers is awkward for nearly 10% of people. Notable people who are lefties include Barack Obama, Prince William, and Whoopi Goldberg. LEARN MORE ABOUT - INTERNATIONAL LEFT-HANDERS DAY https://lnkd.in/gfQXaDXw Filet mignon is considered one of the most tender cuts of beef and is often considered a luxury item. The meat is lean and has a delicate, subtle flavor. It's usually cut into medallions, which are small and circular in shape and are often served as individual steaks. LEARN MORE ABOUT - NATIONAL FILET MIGNON DAY https://lnkd.in/gm34c5v8 Sharon North Business Support Professional (VA) Sharon.North@NorthProfessionals.com To find out more about North Professionals Services - click the link below https://lnkd.in/dwK-bxyg

Today is Beer Can Appreciation Day, and while we’ve got a lot to say about the Geist Crowlers you all know and love, we feel like taking this opportunity to talk about a different project that we put all our heart into. The limited-release Geist Stratosphere Lager was brewed at Geist Brewing Co. for the occasion of International Women's Day in March 2022, by a group of six Indian women brewers: ‘Ladies Who Lager’. Our own Sanjana Bhatt translated this spirit of sisterhood onto the label design, describing the artwork as “a tribute to female solidarity and the collective pursuit of shattering glass ceilings. For those of us who are told that we have to bring others down in pursuit of what we want, a reminder to stick together, and that our dreams are within reach. A rising tide lifts all boats, and all that :)” At the end of the day, while our beer labels act as canvas for works of art, our learning is that they are a vehicle for articulating our personality and perspective. To us, labels are meant to be more than beautiful things to be admired – it is our way of saying “listen to our story, create a connection with us”. Geist Stratosphere Lager was a limited-release craft beer, only available while stocks lasted. Even though it didn’t make its way to retail shelves, it’s a reminder that although not every project pans out the way we want it to, there are still lessons we can draw from them that shape our future. And that’s always a win in our books. Did you get to try the Geist Stratosphere Lager and collect this limited-edition beer label? #drinkgeist #geistbrewingco #BeerCanAppreciationDay #beer #craftbeer #brewedinbangalore #beerlabel #labeldesign #packagingdesign #appreciationpost

It's a tale as old as time... the heritage brands that always feel the most compelling are the the ones that can retell their story(ies) with a fresh, modern perspective. It's not about forcing people to relive the past, but making the past resonate today. Get yourself acquainted with these crafty characters – case study up on the website now 🦡 #creativestrategy #beer #rebrand #robotfooddesign

Here to Badger you with some more new work! 🍻🦡 A new collection of characters and a bold visual identity, we refreshed the Badger Brewery brand giving it a future proof presence as category leader. Read the full case study here ⬇️ #brewery #rebrand #packaging #robotfooddesign

Wineries (and wine-adjacent businesses) doing a good job selling via Instagram. 👇 🍷 L.A.S. VINO - Incredible storytelling. Makes you care. 🍷Champagne Nicolas Feuillatte - Beautiful, scroll-stopping reels, some of which you can easily put your own spin on and recreate. 🍷Bottega Coco Cellar & Gift Shop - A great example of using humour and trends in content without being cringe. 🍷Belle Glos Wines - I can’t actually put my finger on what makes this account so addictive, but it’s undeniably bingeable. 🍷Drink in Moderation - For all your unhinged wine photography and video inspiration needs. 🍷Whispering Angel - Definitely an account for the girls with its gloriously aesthetic feed. Have I missed any of your favourites? (Image from Drink in Moderation's Instagram account.)

Warehousing industry is revolutionized, largely driven by advances in robotics and automation technologies

This time last Friday at the Twice Brewed Inn we sat down listening to Bex from Majestic Wine as she explained the different grape types. As you can see from the video, she had us all eagerly taking it all in. It was a wonderful way to celebrate the Summer Solstice. Some more videos to follow as I can only show one video per post. Alan; Al; Anna; Colin; Kevin; Andrea; Sonya; Helen. #lojun24 #advertisingandmarketing #marketing

To compete effectively, wineries must employ novel and forward-thinking marketing strategies. Here are 8 innovative ways to inspire action from wine enthusiasts and newcomers alike. Outshinery https://lnkd.in/g9HVs3Kv

Words that JancisRobinson.com dislikes... and I have to agree... Witnessing the wisdom of Jancis at Women In Wine LDN at Vintners Hall on Tuesday night was a beautifully grounding experience. She maintains her position as a 'parasite' on the wine industry, having never directly worked in it, but as such reaps the benefit of a wider lens with which to view it. A bug-bear she raised was the use of overly flamboyant language used in tasting notes and wine lexicon (did you know the brain can only register about 4 flavours at a time?) Show-offy lists of flavours that serve mostly as an English language exercise, not a helpful piece on wine. She uses her knowledge to make wine more understandable, not less. Encourages us in the trade to 'assertive, not strident' in our views and communication, and most importantly, to be kind. What a gal. Her top picks, all too frequently seen in wine reviews or tasting notes, are these the most poncy words in wine today..? - CURATED - I'm sorry, do you work in a museum? - PASSION - possibly one of the most overused words of the decade, in every discipline. So easy to roll out with no qualification. In the words of someone wiser than me, true 'passion' is ORIGIN, MISSION, & VISION aligned and delivered. - SALINE - an upcoming replacement for the perennially difficult 'mineral'? - LIMITED EDITION - like every other wine is unlimited? - 'GENTLY' PRESSED - puhleease.. As wine correspondent for the FT for over 30 years, she is certainly a woman who can take the long view when it comes to how we communicate about wine. I hope she keeps her sensible, informed, no-nonsense style as long as they are lucky enough to have her. In her own words, 'When they ask me to move, I'll move'. No one is gonna be asking you to move, Jancis. #livinglegend #jancisrobinson #vintnershall #womeninwine #womeninwineLDN #languagebarrier