WTF Gym Talk (Stuart Brauer)’s Post

I was heading to the gym the other day when it started raining. Turning back would have been easy. But I didn’t. Why? Because I’d already made a series of small commitments: 𝗜 𝗱𝗿𝗲𝘀𝘀𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗴𝘆𝗺. 𝗜 𝗽𝘂𝘁 𝗼𝗻 𝗺𝘆 𝘄𝗼𝗿𝗸𝗼𝘂𝘁 𝘀𝗵𝗼𝗲𝘀. 𝗜 𝗲𝘃𝗲𝗻 𝗱𝗶𝗱 𝗮 𝗰𝗼𝘂𝗽𝗹𝗲 𝗼𝗳 𝗽𝘂𝘀𝗵-𝘂𝗽𝘀 𝘁𝗼 𝗽𝘂𝗺𝗽 𝗺𝘆𝘀𝗲𝗹𝗳 𝘂𝗽. Each tiny step reinforced the bigger decision—to actually work out. And that's why I ultimately went, even when I could've taken a breather. This same principle applies in direct response copywriting too. It’s called the Micro-Commitments Process, and here’s how it works: →Start with something easy for your audience to agree to—a lead magnet would be a great example. Think of a 5-day email course. →Follow with small pieces of value in every email to keep them engaged so they are even more involved. The goal is to let them have their skin in the game. →Gradually build momentum, leading them toward the ultimate decision to purchase via your sales landing page. →By the time your call to action appears, they’ve already said “yes” in their mind multiple times. Congratulations, now you know the psychology behind a marketing funnel. Remember... It’s not about forcing decisions. It’s about leading them step by step. Hope this helps! Follow #OKCreative for more. #copywriting #marketing #advertising #creativestrategy

To get the best result, you need to mix it up: 🍎 When it comes to nutrition, eat a variety of fruit and veg (the more colours the better) 👟 When it comes to fitness, different exercises train different parts of the body 🎶 When it comes to music, you know that a mash-up of your favourite tunes will hit the mark Marketing your business is no different. To get the best results, you need to mix up where your target audience sees you and what message they receive. Sticking with one channel of marketing or one form of content will limit the opportunity for your prospects to find you... let alone give them a chance to start a conversation with you! As my friend Becky Coote highlighted in her post yesterday, the lifespan of a social media post and a blog are very different (so in my opinion you should be using both!) 👉 Mix up your marketing. If you're not sure how, drop me a message. 📷 Throwback pic to a lockdown workout in the garden (it was a mix of squat jumps, pike push ups, V sit-ups and everyone's favourite... burpees!) #Marketing #Comms #Content #Copywriting #MarketingMix

I just finished reading "Contagious: Why Things Catch On" by Jonah Berger, and it’s a game-changer for anyone in marketing, advertising, or social media! 📈 Looking to make your marketing efforts more impactful? I highly recommend diving into "Contagious." It’s a treasure trove of insights on how to make ideas, products, and content spread like wildfire. 🌟 Check out the author's website: Jonah Berger - Contagious. Let's leverage these principles to create content that truly resonates and spreads! 💡✨ #Marketing #Contagious #JonahBerger #ViralMarketing #SocialMedia #Storytelling #Branding #Advertising #BookRecommendation #DigitalMarketing

Want an endless flow of clients on LinkedIn? . . Brace yourself....here comes the cliche' again but hey, it's true You ready for it? sure? ok, here it is It's... 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴......*gasps Here's why... Think of content marketing as a snowball. With every piece of strategic content you create and share, your sales grow, just like that snowball rolling downhill. Sure, it takes a big push at first, but once it starts rolling, it builds momentum on its own. Gravity does its thing, and the snowball keeps growing bigger with minimal effort. Same is the case with sales through content marketing. Unlike outbound marketing, where sales stop the minute you stop, content marketing keeps rewarding you long after you have stopped active marketing. You work hard for it in the beginning, and later it works hard for you Start investing in your brand today and turn it into a sales-generating machine Play the long game --- ⭐️ Need help with building a revenue-generating personal brand for your life-coaching business on LinkedIn? DM me for a FREE personalised strategy ⭐️ --- #lifecoach #lifecoaching #mentalstrength #personaldevelopment #mindsetcoaching #mindsetcoach #linkedinghostwriting #performancecoaching

Deciding to become a content creator last year was one of the best decisions I have made 🫡 Got invited to one of the Content Creation Event 1 BILLION Summit. I learnt alot , Met great personalities. that's not all they gave me few tips on how best to market a brand. interesting moments 😊 3 tips I want to share from what I learnt 1. Plans; What ever you have start now! plan your ways on how best you want to market a brand and make it fruitful. 2 Branding, website designing, Content Creation, Social media, all this YOU NEED MARKETING!! 3. Selling; How best can you sale your brand!! with a great marketing strategy of course you can sale out any brand you set your mind too. Hope this tips help you start your marketing Journey today.. #marketing, #contentcreator #sales #Socialmediamarketing

Are you struggling to get clients from your social media? If you are posting videos, but they don’t seem to generate any consistent leads flow, you’re not alone. I just created a free PDF that may help! The 10 Powerful Video Marketing Tips to Grow Your Online Fitness Business This Guide will help you with 3 things: Proven Results. This strategy reflects the exact system that we've used to help countless online fit pros dominate on video! Build Authority. When your ideal clients see you delivering high value content on video, you build authority fast! Next Steps. Discover the different types of video content that delivers the best results for generating new leads. Comment “VIDEO” and I’ll send you the FREE download! 🔥 #sales #videomarketing #marketing #onlinefitness #fitnessmarketing #onlinefitnesscoach #fitnesbusinesscoach #fitbiz

A familiar 3-step framework for marketing your business. 💞 Marketing is just relationship-building at its core. It follows the same process as making friends or finding your soulmate. 1. Curiosity 2. Enlightenment 3. Commitment It starts with CURIOSITY. - You see a cute guy/gal across the room. - You hear someone talking and think, “Wow, they're cool!” - You see a product ad and think, “I wonder if that would help my sore back?” Then, it moves to ENLIGHTENMENT. - You ask that cutie on a date to get to know them better. - You ask that cool person if they want to grab a coffee sometime. - You click the link to learn more about that back roller on Instagram. Finally, it ends in COMMITMENT. - You ask that cutie to marry you. - You forge a lasting relationship with that cool person. - You purchase the back roller and can’t wait for it to arrive. Marketing is just relationship-building at scale. Use social media to build curiosity. Use your website, blog, and lead magnets to enlighten. Have clear calls to action to secure a commitment. Don’t overcomplicate it. ------- Clearly written by a guy about to turn 40, and getting lots of ads for back pain remedies...and, yes...I've committed to a few. #marketing #messaging #customerjourney #buyerjourney #storybrand #copywriting

Imagine if you grabbed what was on the other side of fear With BOTH Hands and found your next client Video content is a thing ... (stay with me) Not SO much on LinkedIn BUT - on every other platform It dominates. And - because Data is Delicious here’s why: • In 2022 its estimated 3.37 billion internet users were consuming video content • Online Videos Have an Audience Reach of 92% Worldwide (Q42023) • 96% of people turn to videos to learn more about a product or service • 90% of consumers watch videos on their mobile devices Video helps us connect. We can get a pretty good feel of the someone by their video content We will decide if we like their vibe - and if we want to work with them FAST. Your marketing is designed to attract and repel Video will do that Even if you “suck” at the start! You will be forgiven if you are genuine. 💡 So- here’s 3 QUICK hacks to own your video space 1. Come prepared - 3 Bullet Points - run through them 2. Look at the block dot on your phone at the top - and not at you 3. Practice - the first one will be bad! 💰 BONUS - keep it to 30 seconds so you don’t waffle! Elevate your marketing by stepping out from behind your business.  Your clients will thank you for it! How is your video game - are you game? 👇 Head to the comments for a few more tips. ♻️ Repost for legends who need to get started with Video.