WUNDER.ai’s Post

While measurement and analytics are an absolutely core (and too often overlooked) function of any effective marketing strategy, they are lagging indicators. Effective marketing starts with a message that has to attract attention, and Danny Kahneman's work on this topic is critical reading for any professional marketer.

Daniel Kahneman, the Nobel Prize-winning psychologist who helped debunk the notion that people tend to make rational economic decisions, has died at age 90. Even if he (over)simplified the underlying neuroscience research to some extent, he was a great spokesperson for how strongly emotions influence human thinking and decision making. Kahneman's System-1 and System-2 thinking has become a popular because practical concept. He and other major contributors from cognitive science and neuro science shed light on why emotional triggers work: * Emotions are fast (Kahneman) The limbic brain hosting the emotional values works with 11.000 Bits/sec while the brain’s cognitive parts work with 80 Bits/sec. * Emotions are low effort. Don’t make me think does not work for UX alone. Cook/UCLA proved that emotional ads were more impactful while logical/rational persuasions take more effort. * Emotions are complex but centered. While the cognitive brain areas are more interconnected with our limbic brain than we thought, the limbic brain plays a central role. Damasio/MIT proved that people with damaged limbic brain do hard making decisions. * Emotions are linked with memories. Emotions and memories are “stored together” (G.Bower) and better remembered (Cook). Kahneman's influence on our view of emotions and thinking cannot be overestimated. Even in the GenAI context of developing prompt chains through Retrieval Augmented Generation (RAG), we can see applications of his approach. Daniel Kahnemann has passed away, but his work remains. Thank you Daniel Kahneman! #kahneman #emotion #decisionmaking #marketing

COGNITIVE BIAS ARE THE BASIS OF SYSTEM 1 (OUR OLD MIND) Taken and adapted from the book of my authorship: NEUROMARKETING: DECIPHERING THE SECRETS OF THE CONSUMER'S MIND. Available on Amazon at: https://lnkd.in/eDBwFJvC #MenteHazadorGatherer 🧠 #Sistema1 🔄 #Marketing⚡ #marketingdigital #Advertising #NeuroscienceForAll 📚 #Neuroventas #Sales Cognitive biases represent algorithms that establish a connection between a stimulus and a pre-established response, constituting systematic patterns of deviation from reality in the way individuals process and perceive information, which can result in incorrect judgments and inappropriate decisions. These cognitive biases are unavoidable, given that human cognition has restrictions and limited abilities to process and analyze all the information it receives. Cognitive biases have emerged as adaptive mechanisms in the human psyche, promoting agile and effective decision-making in contexts of constant uncertainty. These cognitive or heuristic links enabled our ancestors to respond promptly to threats or challenges with restricted information, an essential factor for survival. However, in the contemporary framework, such biases can lead to irrational or suboptimal decisions. Evolutionary theory postulates that the persistence of these mechanisms is attributed to their historical effectiveness in risk contexts. Knowing how this mental system works is key to understanding human behavior and how to enhance it. I invite you to get to know him. REFERENCIA Mercier, H., & Sperber, D. (Eds.). (2017). The enigma of reason. Harvard University Press. #management

COGNITIVE BIAS ARE THE BASIS OF SYSTEM 1 (OUR OLD MIND) Taken and adapted from the book of my authorship: NEUROMARKETING: DECIPHERING THE SECRETS OF THE CONSUMER'S MIND. Available on Amazon at: https://lnkd.in/eDBwFJvC #MenteHazadorGatherer 🧠 #Sistema1 🔄 #Marketing⚡ #marketingdigital #Advertising #NeuroscienceForAll 📚 #Neuroventas #Sales Cognitive biases represent algorithms that establish a connection between a stimulus and a pre-established response, constituting systematic patterns of deviation from reality in the way individuals process and perceive information, which can result in incorrect judgments and inappropriate decisions. These cognitive biases are unavoidable, given that human cognition has restrictions and limited abilities to process and analyze all the information it receives. Cognitive biases have emerged as adaptive mechanisms in the human psyche, promoting agile and effective decision-making in contexts of constant uncertainty. These cognitive or heuristic links enabled our ancestors to respond promptly to threats or challenges with restricted information, an essential factor for survival. However, in the contemporary framework, such biases can lead to irrational or suboptimal decisions. Evolutionary theory postulates that the persistence of these mechanisms is attributed to their historical effectiveness in risk contexts. Knowing how this mental system works is key to understanding human behavior and how to enhance it. I invite you to get to know him. REFERENCIA Mercier, H., & Sperber, D. (Eds.). (2017). The enigma of reason. Harvard University Press. #neuromarketing

COGNITIVE BIAS ARE THE BASIS OF SYSTEM 1 (OUR OLD MIND) Taken and adapted from the book of my authorship: NEUROMARKETING: DECIPHERING THE SECRETS OF THE CONSUMER'S MIND. Available on Amazon at: https://lnkd.in/eDBwFJvC #MenteHazadorGatherer 🧠 #Sistema1 🔄 #Marketing⚡ #marketingdigital #Advertising #NeuroscienceForAll 📚 #Neuroventas #Sales Cognitive biases represent algorithms that establish a connection between a stimulus and a pre-established response, constituting systematic patterns of deviation from reality in the way individuals process and perceive information, which can result in incorrect judgments and inappropriate decisions. These cognitive biases are unavoidable, given that human cognition has restrictions and limited abilities to process and analyze all the information it receives. Cognitive biases have emerged as adaptive mechanisms in the human psyche, promoting agile and effective decision-making in contexts of constant uncertainty. These cognitive or heuristic links enabled our ancestors to respond promptly to threats or challenges with restricted information, an essential factor for survival. However, in the contemporary framework, such biases can lead to irrational or suboptimal decisions. Evolutionary theory postulates that the persistence of these mechanisms is attributed to their historical effectiveness in risk contexts. Knowing how this mental system works is key to understanding human behavior and how to enhance it. I invite you to get to know him. REFERENCIA Mercier, H., & Sperber, D. (Eds.). (2017). The enigma of reason. Harvard University Press. #branding

COGNITIVE BIAS ARE THE BASIS OF SYSTEM 1 (OUR OLD MIND) Taken and adapted from the book of my authorship: NEUROMARKETING: DECIPHERING THE SECRETS OF THE CONSUMER'S MIND. Available on Amazon at: https://lnkd.in/eDBwFJvC #MenteHazadorGatherer 🧠 #Sistema1 🔄 #Marketing⚡ #marketingdigital #Advertising #NeuroscienceForAll 📚 #Neuroventas #Sales Cognitive biases represent algorithms that establish a connection between a stimulus and a pre-established response, constituting systematic patterns of deviation from reality in the way individuals process and perceive information, which can result in incorrect judgments and inappropriate decisions. These cognitive biases are unavoidable, given that human cognition has restrictions and limited abilities to process and analyze all the information it receives. Cognitive biases have emerged as adaptive mechanisms in the human psyche, promoting agile and effective decision-making in contexts of constant uncertainty. These cognitive or heuristic links enabled our ancestors to respond promptly to threats or challenges with restricted information, an essential factor for survival. However, in the contemporary framework, such biases can lead to irrational or suboptimal decisions. Evolutionary theory postulates that the persistence of these mechanisms is attributed to their historical effectiveness in risk contexts. Knowing how this mental system works is key to understanding human behavior and how to enhance it. I invite you to get to know him. REFERENCIA Mercier, H., & Sperber, D. (Eds.). (2017). The enigma of reason. Harvard University Press. #marketing

COGNITIVE BIAS ARE THE BASIS OF SYSTEM 1 (OUR OLD MIND) Taken and adapted from the book of my authorship: NEUROMARKETING: DECIPHERING THE SECRETS OF THE CONSUMER'S MIND. Available on Amazon at: https://lnkd.in/eDBwFJvC #MenteHazadorGatherer 🧠 #Sistema1 🔄 #Marketing⚡ #marketingdigital #Advertising #NeuroscienceForAll 📚 #Neuroventas #Sales Cognitive biases represent algorithms that establish a connection between a stimulus and a pre-established response, constituting systematic patterns of deviation from reality in the way individuals process and perceive information, which can result in incorrect judgments and inappropriate decisions. These cognitive biases are unavoidable, given that human cognition has restrictions and limited abilities to process and analyze all the information it receives. Cognitive biases have emerged as adaptive mechanisms in the human psyche, promoting agile and effective decision-making in contexts of constant uncertainty. These cognitive or heuristic links enabled our ancestors to respond promptly to threats or challenges with restricted information, an essential factor for survival. However, in the contemporary framework, such biases can lead to irrational or suboptimal decisions. Evolutionary theory postulates that the persistence of these mechanisms is attributed to their historical effectiveness in risk contexts. Knowing how this mental system works is key to understanding human behavior and how to enhance it. I invite you to get to know him. REFERENCIA Mercier, H., & Sperber, D. (Eds.). (2017). The enigma of reason. Harvard University Press. #digitalmarketing

COGNITIVE BIAS ARE THE BASIS OF SYSTEM 1 (OUR OLD MIND) Taken and adapted from the book of my authorship: NEUROMARKETING: DECIPHERING THE SECRETS OF THE CONSUMER'S MIND. Available on Amazon at: https://lnkd.in/eDBwFJvC #MenteHazadorGatherer 🧠 #Sistema1 🔄 #Marketing⚡ #marketingdigital #Advertising #NeuroscienceForAll 📚 #Neuroventas #Sales Cognitive biases represent algorithms that establish a connection between a stimulus and a pre-established response, constituting systematic patterns of deviation from reality in the way individuals process and perceive information, which can result in incorrect judgments and inappropriate decisions. These cognitive biases are unavoidable, given that human cognition has restrictions and limited abilities to process and analyze all the information it receives. Cognitive biases have emerged as adaptive mechanisms in the human psyche, promoting agile and effective decision-making in contexts of constant uncertainty. These cognitive or heuristic links enabled our ancestors to respond promptly to threats or challenges with restricted information, an essential factor for survival. However, in the contemporary framework, such biases can lead to irrational or suboptimal decisions. Evolutionary theory postulates that the persistence of these mechanisms is attributed to their historical effectiveness in risk contexts. Knowing how this mental system works is key to understanding human behavior and how to enhance it. I invite you to get to know him. REFERENCIA Mercier, H., & Sperber, D. (Eds.). (2017). The enigma of reason. Harvard University Press. #mobilemarketing

COGNITIVE BIAS ARE THE BASIS OF SYSTEM 1 (OUR OLD MIND) Taken and adapted from the book of my authorship: NEUROMARKETING: DECIPHERING THE SECRETS OF THE CONSUMER'S MIND. Available on Amazon at: https://lnkd.in/eDBwFJvC #MenteHazadorGatherer 🧠 #Sistema1 🔄 #Marketing⚡ #marketingdigital #Advertising #NeuroscienceForAll 📚 #Neuroventas #Sales Cognitive biases represent algorithms that establish a connection between a stimulus and a pre-established response, constituting systematic patterns of deviation from reality in the way individuals process and perceive information, which can result in incorrect judgments and inappropriate decisions. These cognitive biases are unavoidable, given that human cognition has restrictions and limited abilities to process and analyze all the information it receives. Cognitive biases have emerged as adaptive mechanisms in the human psyche, promoting agile and effective decision-making in contexts of constant uncertainty. These cognitive or heuristic links enabled our ancestors to respond promptly to threats or challenges with restricted information, an essential factor for survival. However, in the contemporary framework, such biases can lead to irrational or suboptimal decisions. Evolutionary theory postulates that the persistence of these mechanisms is attributed to their historical effectiveness in risk contexts. Knowing how this mental system works is key to understanding human behavior and how to enhance it. I invite you to get to know him. REFERENCIA Mercier, H., & Sperber, D. (Eds.). (2017). The enigma of reason. Harvard University Press. #ecommerce

LAST CHANCE... Join us for an exclusive interactive Q&A with renowned scholar and author Sheena Iyengar tomorrow! Discover her groundbreaking "Think Bigger" approach, an evidence-based methodology designed to spark creativity and generate revolutionary ideas. 𝘐𝘺𝘦𝘯𝘨𝘢𝘳 𝘪𝘴 𝘮𝘦𝘳𝘤𝘪𝘭𝘦𝘴𝘴 𝘢𝘣𝘰𝘶𝘵 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘮𝘺𝘵𝘩𝘴 𝘱𝘭𝘢𝘨𝘶𝘪𝘯𝘨 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺. 𝘚𝘩𝘦 𝘥𝘦𝘣𝘶𝘯𝘬𝘴 𝘵𝘩𝘦 𝘤𝘰𝘯𝘤𝘦𝘱𝘵 𝘰𝘧 𝘴𝘶𝘱𝘱𝘰𝘴𝘦𝘥𝘭𝘺 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 “𝘳𝘪𝘨𝘩𝘵 𝘣𝘳𝘢𝘪𝘯” 𝘢𝘯𝘥 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘢𝘭 “𝘭𝘦𝘧𝘵 𝘣𝘳𝘢𝘪𝘯” 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨, 𝘥𝘪𝘴𝘮𝘪𝘴𝘴𝘦𝘴 “𝘣𝘳𝘢𝘪𝘯𝘴𝘵𝘰𝘳𝘮𝘪𝘯𝘨” 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘢𝘴 “𝘪𝘥𝘦𝘢 𝘥𝘪𝘢𝘳𝘳𝘩𝘰𝘦𝘢” 𝘢𝘯𝘥 𝘸𝘢𝘳𝘯𝘴 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘰𝘳𝘴 𝘵𝘰 𝘴𝘵𝘢𝘺 𝘰𝘯 𝘵𝘳𝘢𝘤𝘬. 𝘚𝘱𝘢𝘳𝘬𝘴 𝘰𝘧 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘰𝘤𝘤𝘶𝘳 𝘵𝘰 𝘺𝘰𝘶 𝘢𝘴 𝘺𝘰𝘶 𝘳𝘦𝘧𝘪𝘯𝘦 𝘺𝘰𝘶𝘳 𝘪𝘥𝘦𝘢 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘴𝘦𝘵 𝘢𝘴𝘪𝘥𝘦 𝘪𝘯 𝘢 “𝘴𝘱𝘢𝘳𝘬𝘪𝘯𝘨 𝘭𝘰𝘵,” 𝘴𝘩𝘦 𝘴𝘶𝘨𝘨𝘦𝘴𝘵𝘴. - 𝘍𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘛𝘪𝘮𝘦𝘴 Drawing from cutting-edge neuroscience and cognitive research, you'll gain practical tools to: ➤ Break through mental barriers ➤ Overcome innovation obstacles ➤ Unlock your full creative potential Become a Growth Faculty member to access this masterclass >>> https://lnkd.in/gRHC-HMd #sheenaiyengar #thinkbigger #innovation #potential