In marketing, collecting more data than ever before and spending big money on martech makes us feel like we have everything under control. But sometimes we overlook substantial changes in the market, and this is a wake-up call with impressive numbers. There is customers' new demand on matching their emotional values and the era of value-based marketing is coming in full swing. Value-based marketing is a strategic approach that focuses on delivering value to customers rather than solely promoting products or services. It revolves around understanding and meeting customers‘ emotional values and preferences to create long-term relationships and brand loyalty. It’s touching not only customers' heart and mind but their wallet too. With most markets now dominated by customers, this is affecting the marketing growth agenda and the financial bottom line. It’s time to give marketing more soul. #marketing #cmo #marketingstrategy #valuebasedmarketing #marketingAI #emotion #emotionalvalues #customerinsight
