FOR IMMEDIATE RELEASE June 4, 2024 WUSA9 Announces Exclusive Partnership with the NFL’s Washington Commanders Washington, D.C. – WUSA9, TEGNA's CBS affiliate serving Washington D.C., Virginia, and Maryland, proudly announces its exclusive partnership with the Washington Commanders, solidifying its position as The DMV's official television station of the Washington Commanders. As part of the new partnership, WUSA9 will launch two exclusive new shows, “Commanders Kick-Off” and “Commanders Weekly.” “Commanders Kick-Off” will be the ultimate pregame experience and hosted by WUSA9’s Chick Hernandez and Wisdom Martin. “Commanders Kick-Off” will serve as the premier destination for all things Commanders every Sunday from 11:30 a.m. – 12 p.m. beginning with the upcoming 2024 season. “Commanders Weekly” will highlight how the Commanders are leading by example and making a positive impact in the DMV community. The show will go beyond the game strategy and focus on the organization’s community impact. The show will be hosted by Chick Hernandez on Thursdays from 7 – 7:30 p.m., also beginning with the 2024 season. “Great relationships are the foundation of great partnerships. For the past year we’ve been working closely with the Commanders by airing team programming, verifying reporting on every aspect of the coaching staff and draft process, and spotlighting their work in the community,” said Richard Dyer, SVP, Media Operations and President and General Manager, WUSA. “We are proud to be the official home of the Commanders and are excited to further build on our partnership in the coming years.” Additionally, as part of this agreement, for the 2024 NFL preseason, WUSA9 will air the Commanders’ first two preseason games against the New York Jets and Miami Dolphins. "We are thrilled to be partnering with WUSA9 to drive greater engagement with the team and create a broadcast television home for fans looking for more in-depth coverage of all things Commanders," said Jim Rushton, Chief Partnerships Officer for the Commanders. “Our overall goal is to provide access to original and exclusive content for Commanders fans wherever, whenever, and however they want to consume that content on Game Day and throughout the year. We appreciate the work that the entire team at WUSA9 has dedicated to its coverage of the Commanders and look forward to building on this relationship." WUSA9 will also be home to Commanders produced shows “Command Center,” “The Gameplan,” and “The Player's Club.” ____ For media inquiries, contact: Richard Dyer President & General Manager, WUSA9 202-253-2798 rdyer3@wusa9.com
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And what was NBC airing instead? Law and Order reruns. 🙄 While promoting Peacock makes sense as a long-term strategy, sharing this moment with fans would have given NBCUniversal more short and long-term value. 🤷♀️ • NBC has been enjoying the perks of the Caitlin Clark Effect, but when it came to airing her historic NCAA moment, the network didn’t put the game on linear television — a decision that not only cost them a larger audience, but also likely impeded the momentum of Clark’s popularity. 🚫📈 • The game aired exclusively behind a paywall on NBC’s streamer Peacock, and while viewership numbers aren’t available yet, it was inevitably limited to the platform’s 30M subscribers. 👀 • This particular game happened to be one of NBC’s seven designated Iowa matches set to air exclusively on Peacock, per a 2022 agreement. The streamer’s strategy is to leverage desirable matchups to entice new subscriptions, like January’s National Football League (NFL) playoff game between Kansas City Chiefs City and Miami Dolphins and Hard Rock Stadium that drew a record 23M viewers and recruited 2.8M new subscribers before kickoff. 🏈 • While that may work for the NFL, women’s college basketball is still cultivating its fandom, meaning the more eyeballs, the better. Plus, local markets were still able to broadcast that NFL game, a luxury Iowa fans didn’t have. 😔 • While networks are gradually migrating toward DTC streaming platforms, there’s still more value in promoting a growing sport on linear television. Women’s college basketball is finally getting its shine, but it could benefit from having an NFL–sized fanbase before asking viewers to join Peacock. 🏀 • Networks say they’re interested in amplifying women’s sports, but as soon as there was an opportunity to net quick gains for shareholders, it was easy to shield Clark’s historic moment behind a paywall. Play the long game. 💪 • For more sports biz stories like this one, make sure you subscribe to our free, 3x-weekly sports biz newsletter: https://lnkd.in/gHDGQDem
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I've started hearing pushback to delivering ads on FAST channels that leans on the claim that programming for FAST isn't as high quality as traditional broadcast or cable TV. To that I would say...have you watched television recently? I'm one of the few millennials who is somehow still a part of the cable bundle so I'm very familiar with what is on television. And most nights...it's not a whole lot. I check out the Inscape live TV data feed here and there just for funzies and a lot of times it looks like the screenshot below with Fox News, SportsCenter, MSNBC and reruns as the most watched programs. How exactly is watching M*A*S*H* reruns over broadcast different than watching it on a FAST channel? We have built up this idea that there is all this "quality" programming on television that only exists there...but more and more that's only true for live sports for a few hours on maybe 40 nights a year. The rest of the time programming kind of all looks the same. It all is pretty undistinguished and very few people are actually watching. And if you think the ad experience is higher quality for most nights of TV than on FAST, boy are you wrong. On a lot of nights SportsCenter is serving up endless Nugenix Total-T testosterone supplement ads, Fox News is selling you Trump teddy bears and MSNBC is sponsored by stool softening pills. There isn't anything particularly wrong with that, but we have this idea that broadcast is NBC Sunday Night Football with tens of millions of eyeballs and the highest quality CPG advertisers aggressively vying for prime slots. But that is ONLY the case for a few hours on a few nights each year. The rest of the time television mostly looks exactly like what people watch on FAST channels...because that's where FAST gets all its programming!
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Head of Marketing | Brand Builder | Consumer Storyteller | Digital Creative Strategy | Collaborative Leader | CMO, Sonic | ex TikTok, Apple, Warner Bros, Fox, Sony | MBA
As we take our first steps into the new year, Variety did its annual look back at the year in broadcast that was…. And it’s exactly what we expected, albeit with a couple interesting (and rather stark) nuggets. HIGHLIGHTS 📺 + 🏈 88% of the top 50 programs were sports and the NFL accounted for 76% of those top 50 programs. 📺 + 🏈 Within the top 100, the NFL accounted for 45% of total top programs, but more than 60% of total viewership. Wow. 📺 + 👮🏼♂️ + ⏱ Among non-sports programming (30.8% of viewership among the top 100, but most definitely back-loaded in this list), credit CBS for really, really knowing its audience. It accounted for 79.5% of all non-sports content within the Top 100 with NCIS (29.5%) and 60 Minutes (15.9%) accounting for the bulk of it (NBC came in second with 11% of Top 100 placements). Bad news, however, CBS’s total viewership was down 12% YoY and 17% among 18-49s (https://lnkd.in/gnMNtfBM). Ooof. 📺 + 🏈 Variety only provided the top 50 for 18-49 yos and 48 of the top 50 (96%) are sports, with the NFL accounting for 78% of the total list and nearly 86% of viewership. COMPARING 18-49 AND TOTAL VIEWERSHIP (here is where things get interesting). 📺 + 🏈 Among the top 50 on each list, there is overlap among 42 programs. Not surprising, ALL BUT TWO are sports (The Oscars and the premiere of Fox’s Next Level Chef, which had the Super Bowl as its lead in) and nearly 86% were NFL games. 📺 + 🏈 That said, the average viewership of NFL games among 18-49 year olds was only (“only”) 39% save for Thursday Night Football, which over-indexed among younger audiences at 47.4% given this segment’s over-indexing for streaming. (Sorry, I know that is a lot of indexing). The Takeaway (that we already know): The NFL reigns supreme. And its not remotely close.
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Hulu’s subscription TV service has added MLB Network to its core channel lineup in the nick of time for the league’s Opening Day 2024. This will provide customers with access to “over 100 MLB games nationally broadcast over the course of the season,” along with the network’s original programming and studio shows. YouTube TV, one of Hulu with Live TV’s primary competitors, abruptly dropped MLB Network early last year after it was unable to reach a new carriage agreement with Major League Baseball. And with no announcement of a return ahead of today’s opening games, it appears that YTTV subscribers will go without it for another year. Perhaps that shouldn’t be surprising after the company shelled out $2 billion for the rights to NFL Sunday Ticket; something had to be sacrificed for that deal, and football brings in far more viewers than baseball nowadays. But MLB Network continues to be offered by the majority of YouTube’s competitors, including the aforementioned Hulu with Live TV, Sling TV, and Fubo. The latter service also just added the YES Network so that subscribers can tune into New York Yankees and Brooklyn Nets games. The outlook for live sports streaming could be much different by the time Opening Day 2025 rolls around. Earlier this year, ESPN, Fox, and Warner Bros. Discovery announced plans to form a sports streaming juggernaut that will fold in channels such as ESPN, TBS, TNT, ABC, FOX, and many others. (Disney owns both ESPN and Hulu.) That move has already drawn the attention of the Justice Department, which will reportedly review the proposal to see whether it will harm competition or leave consumers worse off. Fubo has strongly objected to the plan and has gone so far as to sue the companies involved to ensure that it isn’t left at a disadvantage. Hulu with Live TV costs $76.99 per month for a bundle that also includes Disney Plus and ESPN Plus — all with ads — or $89.99 monthly if you want the ad-free experience of the other included services. Source link By Nakisisa George
Hulu with Live TV adds MLB Network just as baseball season gets underway
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The NFL has taken over TV - literally. Hank Williams Jr. sang the famous song "Are you ready for some football?" for Monday Night Football back in 1996. Today, viewers are showing they are ready as 93 of top 100 TV broadcasts were NFL games. And, while that may not be the type of hard-hitting news you're used to, it highlights how live TV events, namely sports, are the only thing left that can draw huge swaths of Americans together at the same time. It has its Hail Mary and more...prime time is also a huge game-winning touchdown for the NFL. In fact, NFL games ruled prime-time programming with sports taking up 56 of the top 100 telecasts. Whether you're a sports fan or simply someone who shows up on Sundays to partake in your friend's Cheetos, the implications of the NFL power trip has implications for content. Scripted content is getting benched. Companies from Netflix and Apple to the cable and TV networks have been spending huge amounts over the past decade on content. Netflix spent $13 billion, while Apple forked over $7 billion for original scripted content. But those come with huge risks as technology and production costs have ballooned with no guarantee that viewers will tune in. On the other hand, sports and the skyrocketing licensing fees that come with them provide continuity with star athletes along with consistent viewership. In other words, they'll fork over billions for the NFL, MLB, and other sports rather than taking a risk on a TV pilot that's likely to tank. For subscribers, it can feel more like a field goal or even a penalty more than a touchdown. The plethora of streaming services and rising competition has many subscribing to multiple services that add up. As the NFL and other sports leagues enter into these lucrative licensing deals, that means fewer events on free network TV. Sports may be saving live TV, but be wary of the pass interference https://lnkd.in/g_qTGtq8 #nfl #television #sports #streaming #subscription #entertainment #livetv
NFL dominates what's left of live TV viewership
axios.com
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Head of Marketing | Brand Builder | Consumer Storyteller | Digital Creative Strategy | Collaborative Leader | CMO, Sonic | ex TikTok, Apple, Warner Bros, Fox, Sony | MBA
I am not saying this is going to happen but... all signs point to a number of foundational realities in the next 12-24 months: 🏈 Sports (and the NFL in particular) remains the most singular cultural force in Media and Entertainment. Period. Wrote about it last week if you're just catching up: https://lnkd.in/gDnxGxb7 📺 Streaming is coming for sports. Case in point: Today's Dolphins/Chiefs game exclusively on Peacock for a cool $100M. Sports drives all the key KPIs: acquisition, consistent viewership/engagement and reduce churn. 📺 +🏈 Disney is in a bit of a tight squeeze, and has been maneuvering ESPN for just such a move (https://lnkd.in/g_3DbGUp) so this isn't a surprise. ESPN+ has the lowest concentration of 18-34 year olds (just 23% vs 27% for NFL+, 33% for NBA Season Pass, and 26% form MLBTV) per Antenna (https://lnkd.in/ggV27i8F). 📺 There is going to be streaming consolidation. Whether its top-down pressure from Wall Street for streaming's continued losses or, more likely, bottoms-up pressure from consumers who can't find anything (see ratings for the Chiefs/Dolphins game and at least some angry fan sentiment) and tiring of carry 4-5 paid subscriptions per house, this contraction is the natural counter to years of expansion (2019) and contraction (2023-24). So to potentially future-proof its business, ESPN’s Highlander-like approach ("There can be only one" he says, in his best Sean Connery voice) isn't nearly as speculative as it sounds.
ESPN, NFL in advanced talks on agreement that could give league stake in TV giant
nypost.com
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Do you want to reach young, affluent listeners? Extend reach? There is a higher level of sports engagement among radio listeners compared to TV viewers. AM/FM listeners are significantly more likely to use the NFL app & engage in sports betting. This translates to a deeper trust in products and brands, with radio listeners being 37% more likely to influence others in their consumer choices. I can help!
NFL Radio Broadcasts Prove Potent To Reach Young Fans - Radio Ink
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Media value, meet the NFL. 🤝 Learn more in Evan Shapīro’s latest VideoAmp-fueled TV 200 report. ⬇️
KICKED OFF! Once again, VideoAmp has given me access to the television viewing data (across devices) from their nationwide network of 39 million homes and 63 million devices. You can download my entire report (which just dropped) for free, here: https://lnkd.in/e3WH3Bmj This time, I delved into the *Top 200* television programs from the *entire fourth quarter* of 2023. And just in time for the #SuperBowl, we can announce that once again, the winner is... football! (You don’t have to act surprised). 54% of 4Q’s top 200 was the National Football League (NFL). 129 programs in the 4Q TV 200 were just three sports: the NFL, NCAA Football, and the Major League Baseball (MLB) World Series. That said, while basketball was in season, not one National Basketball Association (NBA) game (not even their hyped in-season tournament) made the top TV 200 in 4Q. Perhaps most importantly, 183 of the top TV 200 programs in 4Q 2023 were live broadcasts. This seemed the inevitable destiny of broadcast television - big events, live, and sports - at least until this week. 4Q viewing numbers point to steep challenges if/when sports audiences move more to streaming. And, given the sports bundle announced by Disney, Warner Brothers Discovery, and FOX this week (working title: Disco Balls), that may be sooner rather than later. There were a bunch of surprises in the data, such as how much better FOX Sports does with their NFL Games than CBS Sports; that News held 49 of the top 200 spots, while scripted programming had ZERO; and only 14 episodes of series TV made the Top 200 in 4Q - and 14 of those were The Voice. My whole breakdown and analysis of the top 200 television programs of 4Q 2023, with the top 100 shows for each key demo is here: https://lnkd.in/e3WH3Bmj Take a read and let me know your thoughts! And enjoy all that fried finger food this weekend! #FlyEaglesFly
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Mission moves best at the speed of relationship. The Signatry | Bart Starr Award @Athletes in Action | Co~founder Pro Player Prayer Project | Co~author The Jersey Effect with Hunter Smith foreword by Tony Dungy
CBS Sports' coverage of Super Bowl LVIII made history with a Total Audience Delivery of 123.4 million average viewers across all platforms, including CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports and NFL digital properties, including NFL+. This marks the most-watched telecast in history, with a record-setting unduplicated total audience of 202.4 million viewers, up +10% versus last year's Super Bowl. Univision averaged more than 2.2 million viewers, the highest Super Bowl viewership on record for a Spanish-language network. Additionally, CBS Sports' presentation of Super Bowl LVIII led the way with 120.0 million viewers, the largest audience in history for a single network. The game also capped off a record-setting season for CBS Sports, with the most-watched regular season since the NFL returned to CBS in 1998, as well as CBS's best postseason viewership since 1998. Finally, Super Bowl LVIII is the most-streamed Super Bowl in history, led by a record-setting audience on Paramount+.
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SVP, Corporate Partnerships - Aston Villa Football Club
3moLet’s go!!!