WUSA9 Advertising’s Post

Name: WUSA9 Advertising on LinkedIn: #growwithus
Uploaded: 2024-06-05T15:05:15.872Z
Channel: WUSA9 Advertising
Description: Let’s face it. As advertisers, we’ve all been suffering with the same issue: shortened attention spans. Well, we’ve got something that’ll keep you hooked…our very first episode of our new video series, Growth to Grit! Join the conversation on how you can stay ahead of the game. #growwithus

WUSA9 Advertising

157 followers

3mo

Let’s face it. As advertisers, we’ve all been suffering with the same issue: shortened attention spans. Well, we’ve got something that’ll keep you hooked…our very first episode of our new video series, Growth to Grit! Join the conversation on how you can stay ahead of the game. #growwithus

5 Comments

Transcript

Everybody's got issues. What do you mean by that? Well, everybody's got issues. We know this personally and professionally, but if you are a brand marketer, you have a big issue building brand awareness in a world where people are perpetually distracted. Microsoft did a study and showed that in the last 15 to 20 years, the attention span has dropped from an average of 12 seconds. Down to 8 seconds. If you're a brand marketer, that's the environment where you're trying to get people's attention. In your experience, what kind of content would you recommend brands align themselves to get that high engagement? Well, that's a good question. There are lots of different ways to get people's attention, but what we have learned is that live sports, especially the NFL, create the kind of environment where brands will have more of an opportunity with an engaged audience. To get the attention that they're searching for. But the magic about the NFL is that fans are watching first and foremost on all the different ways they can watch. Traditional television is the number one way people watch and engage with the NFL. Most fans are watching because they have a favorite team. That favorite team is usually the hometown team. And for us here in Washington, DC, we're very, very excited to announce that we are now the official, the DMV's official hometown. Station for the Washington Commander starting in the 2024 season. And what that means is that the engagement around the team with the most excitement it's had in the past 20 years with the new team owners, new coaches and also with a brand new quarterback recently drafted well that's really exciting. So what does that mean for our audiences? And our partner will be following the Commanders year round, but then we also will have specialty programming throughout the year that will allow. Commanders fans to hear from the players and to hear up-to-the-minute special broadcast right before each game every week. Well, I'm looking forward to it. I know Richard, you're looking forward to it. Thank you so much for sitting down with me. Well, thank you, Andrea.

Greg Toth

Director of Sales | PREMION Connected TV & OTT | WUSA9 | Super Fan of Good News

3mo

I'll keep my comments under 8 seconds...well done! Great words of wisdom from Richard Dyer & Andrea Harbour!

2 Reactions

Jamie Logwood

3mo

LOVE this!

Andrea Harbour

Digital Strategist at WUSA9 | Tegna Marketing Solutions

3mo

Thank you so much Richard Dyer for the impactful discussion - ready for episode 2?!

1 Reaction

Paul Wandless

Owner at Studio 3 Art Company

2mo

Interesting

Risa Friskey

EP, b2c & b2b storyteller, screenwriter, food stylist, Emmy winner, into ad magic

3mo

Love this!

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