In today's installment, our interim head of brand & people, Cindy Lundin Mesaros of Foresite Labs, shows us how it's done. (editor's note: we still have work to do here ...)
Xaira Therapeutics’ Post
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It’s been a whole year since I launched the new business. 🥂 Cheers and HBD, bb! I have big wants and dreams for Wondergold Pictures and for myself. I am reminding myself today that we’re just getting started. I believe in this new approach and direction I’m going in by launching a company vs. working independently. I believe in standing by new rates and offering the level of services I offer. I also believe in focusing in rather than the diversity of services I was doing before. It feels like protecting my capacity. I have been shifting and conserving my energy in the process. Caring for myself and my mental health. It was a really hard decade of my career hustling and building these skills. I feel the relief in this new way. I stand by my choice to reorient towards the intentional clients I want for photo and video creation. I’m dreaming of us finding each other. And. I believe in the way this will operate. With care. With heart. And to look good doing it. And yet. Launching the new company didn’t magically fix all my problems. ((What!!?!) I didn’t gain a ton of new clients. I’m not making any more money. I actually made less last year than I did in 2022. Higher profit margin and all that, and importantly, I took care of myself last year. In a big way. I have to continue watering and nurturing this. The doubts aren’t louder than the goodness here. But if I’m honest, it is a really hard thing to run a business. As a creative human. With ADHD and CPTSD. I think it’s especially hard in late-stage capitalism and ungodly costs of living and combatting the fast food of video creation. Or seeing commercial-scale production and knowing our place in the middle. Just different. And that’s okay. This little business is my creative heart and soul. And my values out loud. I feel absolutely alive in this new life and I am so freaking proud. I would really like WG to become the thing that I dream for her to be. I’m not really sure how to get there, one step at a time, I suppose. I am trying and I am moving forward. Cheers to one year, my lil business, and everyone who’s joined us along the way and made it real. 🎥🙏💋 #brandvideo #womanownedbusiness #videoproduction #videoagency #midwestcreative #consciouscreative #michigan #queerownedbusiness #visualcreation #entreprenuership
We’re celebrating one year by looking back at some of our favorite projects! There’s art and tranportation, agriculture and clothing brands. We loved working with so many different industries supporting their visual creation. Let’s do it again. 🎥🖤 https://lnkd.in/gK588pT5
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In today's world, how do we stay on top of the risks and keep our companies and communities safe? Join this live webinar to explore best practices to ensure appropriate governance in emerging technology.
Live Webinar | Crypto hacks, headlines & scandals: Governance in emerging technology
wolterskluwer.com
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In today's world, how do we stay on top of the risks and keep our companies and communities safe? Join this live webinar to explore best practices to ensure appropriate governance in emerging technology.
Live Webinar | Crypto hacks, headlines & scandals: Governance in emerging technology
wolterskluwer.com
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My organization's work is covered in this new Vox article! Check it out.
Ditching factory farming can help prevent another pandemic
vox.com
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Check out the latest issue of #IllinoisFieldandBean to learn more about a recent University of Illinois study that aims to make it easier for Illinois soybean growers to determine a 2024 cover crop strategy. https://bit.ly/3RSnszQ
Timing Is Everything
issuu.com
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Learn from Hector Pacheco's experience at Mountaire Farms, where strategic maintenance not just preserves machinery but significantly enhances operational efficiency. Understand the key role of regular equipment checks, the balance between too much and too little maintenance, and how this precision leads to safer, more productive mills. Tune in to our latest episode for a deep exploration into making maintenance a cornerstone of feed mill success.
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Yesterday Marlon Burgerhof and me interviewed Bord&Stift. Bord&Stift is one of the case-studies in our study on ownership structures and post-growth value creation. Main theme from this day is horizontal organization and steward-ownership as reinforcing structures. More to follow :-) #stewardownership #postgrowth
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I have personally observed the outsized effects that just a handful of ‘men with chests’ have made in the forest products industry. Harry Merlo quickly comes to mind. He jumped into oriented strand board- with both feet- long before anyone else dared. I remember my pulp producing employer’s consternation when Harry (the industry maverick) announced, at a big industry gathering, that LP (a minor pulp producer) could economically produce chlorine-free, bleached market pulp. Only the Europeans, pushed by ‘unrealistic’ environmental authorities, dared be so brazen at the time. What’s most remarkable is that Harry did these courageous things (for a time) in a public company. Note I said ‘for a time’. Tenure seems more secure for ‘men with chests’ who lead private companies. And, speaking of private companies, we can’t overlook Kenneth Ford. His courageous hands-on approach built the foundation for the Roseburg that we see today. And, how about Red Emmerson? SPI grew to dominate California, it has recently grown to dominate my home state of Washington and what PNW industry observer isn’t anxious to see what he intends to do now with Seneca’s Oregon assets, another private company built by a man with a prominent chest. Boldness doesn’t seem very personally ylogical for forest products company leaders, especially public company leaders. But the industry has always seemed to leep ahead when visionary ‘men with chests’ take the industry reins.
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Check out this article featuring SDARL alumnus, Walt Bones!
Fridays on the Farm: Committed to Conservation and Community
farmers.gov
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Still drafting your New Year's resolutions? (It's still January, so that's fair). How about a goal to give back this year? Check out my article in Coastal Grower and for some creative ideas near you!
coastalgrowermag.com
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