I asked an ex-Google penalty team engineer, "What is a good backlink?" His answer was: "A link from a relevant page that can actually drive you relevant traffic." Let me explain. The ability to send you traffic is key. If the link source site has no traffic, the backlink will not help your rankings. Relevancy was mentioned twice, and I know why. During our link-building market research, we found many offers to post a link to a senior home care website on a “highly authoritative” forum about web hosting. Even if this forum is popular, the link will not bring any value since the niche is completely unrelated to your topic. More details are in my new blog post. Click "view my blog" near my avatar on LinkedIn. The blog post includes a bonus: a free tool to evaluate any potential link donor for several key parameters, including organic traffic. 👍 Spread some helpful knowledge.
Great post. In reality, a good backlink should serve as both authority building and an advertisement for your business. It's why digital PR is so powerful. Subject relative links on media sites that drive clicks and brand search.
From relevant page or relevant domain?
Yes having your link placed in another link that’s relevant to your niche is the key. If you are selling bottles of water your link should not be on a site selling books. Unless there is some kind of transition to that.
It's crucial to focus on relevancy and traffic when building backlinks. Thanks for sharing the free tool to evaluate link donors.
Understanding the true value of backlinks is crucial for successful SEO strategies. Keep up the great work.🌟
Founder @ Kixely (Predictive SEO) & MindfulConversion (Mkt. Agency) | Ex-Microsoft/Amazon, 1xInventor
5moSo nothing about follow/no-follow? Think that was just a careless omission or does the follow/nofollow tag not matter much these days? I've not seen any studies that approach this question but could be an interesting study to explore.