Your why and your how have to align.
It always starts with intentionality. Ask the “why” to then identify the “how.” At PROUDLY • for melanated babies, our mission has always been to have our "why" match our "how" through deliberate partnerships, research, and community outreach. Our products are only formulated by medical experts and chemists with decades of experience to improve the well-being of Black and Brown babies. Never fear asking the questions you want answers to and if there’s no alignment you’ve found your new “why.” via: Fast Company