XIRCLS - 360° Martech Stack & Decentralized Collaborative Marketing Network ’s Post

An AR experience can be tied to a specific location. This means businesses can entice users into physical activity, make them move, interact with the content, and visit their store/venue. #augmentedreality #oohadvertising #gfx #immersiveexperience

📈 How did SHINEZ.io achieve a 50% uplift in display revenue? Read full story: https://lnkd.in/dkUQXswA 🌐 SHINEZ.io, a leading digital publishing company with more than 500M monthly page views faced with the challenge of maximizing ad revenue while preserving user experience. 🔍 The solution? AY’s Yield Manager simplified management and enabled effective real-time performance monitoring and A/B/n testing. 🗣️ "The ease of configuring the Yield Manager, making changes, and deploying them has been transformative. The ability to conduct A/B tests and monitor everything in real-time ensures that we're always improving without impacting performance." – Shai Shiff, CTO and Co-founder, SHINEZ.io. #DigitalPublishing #AdTech #UserExperience #ProgrammaticAdvertising

Unlock the tech revolution at Instlytics! 🚀 Dive into the future with our new Tech Corner webpage - where insights meet innovation. Explore the latest trends, tips, and tech wonders. Click the link and stay ahead in the digital game! 💻🔍 #Instlytics #TechCorner #InnovationUnleashed #TechTrends #DigitalFuture #ExploreTech #DataDriven #StayAhead

The new year started to be a pivotal one for AdTech, marked by increased collaboration, disruption, and innovation across the industry. With the imminent demise of the third-party cookie, the industry is gearing up for transformative changes. Underpinning all of this change, we will see a greater focus on driving value, boosting efficiency, and improving sustainability: 1. The industry will redefine value throughout the supply chain 2. Widespread adoption of industry standards will unlock scale and innovation 3. Programmatic will continue to accelerate advertising through TV streaming 4. The removal of third-party cookie will transform addressability in advertising 5. Sustainability and diversity, equity and, inclusion initiatives will drive real change across the ad industry What do you think? #MarTech #AdTech #DigitalMarketing

I'm very excited to announce the launch of Alkimi Labs V2, a significant step forward in our journey at Alkimi Exchange ! Labs V2 is all about extending our platform's capabilities to tokenise real-world assets. Just like the layers of an onion, which we've discussed on our podcast, Labs V2 integrates various business impacts into a cohesive whole. Firstly, we've revamped the backend of Alkimi Labs, enhancing its core to be more extensible and scalable. This upgrade allows us to move beyond traditional ad exchanges. We're paving the way to tokenise any real-world asset, starting with ad impressions on Alkimi. Secondly, we've given Alkimi Labs a complete new look and feel. The new user interface is more intuitive and responsive, offering a seamless experience whether you're accessing it on mobile or desktop. Finally, Labs V2 aims to add more value to all our stakeholders — community members, investors, partners and token holders alike. We're introducing new features such as the Validator Network, where you can participate in securing the network and earn rewards. For token holders, our new Reward Estimator will help you make informed decisions about providing liquidity or becoming a validator. I'm particularly excited about the Validator Network and the enhanced Ads Explorer. These additions will not only enrich our ecosystem but also drive engagement and value for everyone involved. Building Labs V2 has been an incredible journey of collaboration and innovation. It's taken countless brainstorming sessions, iterations, and the dedication of our entire team to bring this vision to life. Looking ahead, I envision Alkimi Labs making a significant impact by expanding our network of validators and increasing interaction with the Ads Explorer. These milestones mark just the beginning of what's possible with Alkimi Exchange. I'm very excited to see the opportunities that Alkimi Labs brings to Alkimi Exchange and beyond.

Hey! My name is Ott, I am the COO of Nexd, innovative creative management platform focusing on sustainability. In the coming weeks, I would like to invite you on a journey to share my learnings about sustainability in advertising... I will focus on how the creative and the underlying technology tries to change advertising for the better 🌿 Follow along and join in as I talk about #advertising, #sustainabilityleadership, #adtech, #saas, and #displayadvertising.

🔔 ICYMI: A Year of Gratitude to Our Partners - STN Video's 2023 Highlights 🌟 As we embark on 2024, we express our heartfelt gratitude to our partners for an incredible 2023 at STN Video. Missed our detailed Year in Review post? Here's a brief glimpse: 🚀 Tech Breakthroughs: Our AI-driven solutions like Smart Match™ and STN Create led us through a year rich in innovation. 📈 Significant Growth: Thanks to our collaborative efforts, we've achieved massive viewership growth, evidenced by a 49% increase in Player Load and a 22% rise in Average Monthly Unique Viewers, truly reflecting our shared commitment. 🤝 Partnership at the Core: The unwavering support and dedication of our partners were not just vital, but the very cornerstone of our success in 2023. Haven’t seen our full Year In Review? Check it out.  #OnlineVideo #YearInReview #Partnership #growth

Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

Expert Conclusion: Skyted's Kickstarter campaign, showcasing its innovative silent communication tool, has resonated remarkably with its audience, achieving significant funding. This success points to a growing demand for non-verbal and discreet communication solutions in both personal and professional realms. Positioned in the burgeoning market of smart communication devices, Skyted has the potential to carve out a unique niche. The key challenges will be differentiating from established communication technologies and ensuring consistent product innovation. With strategic marketing and a strong focus on user experience, Skyted could realistically aim for a significant market presence within the next few years, potentially expanding its market share by 10-12% annually. Its revenue growth trajectory could be estimated at 15-20% per year, influenced by market trends and consumer adoption rates. #Skyted #Kickstarter #Innovation #CommunicationTech #MarketTrends #SilentCommunication

Invest in successful corporate locations owned and operated by Incredivend! Our team has built a reputation of success in the field with our decades of dedication and innovation, and we're now offering a "Passive Investors Opportunity". Here's how it works: 🗺️We have dozens of corporate locations owned and operated by Incredivend available for sale. ➡️Investors can pick one or a cluster of kiosks from the above list to invest in that will produce revenue. 🧮We offer discounts and financing options for 3 or more units. 📋Incredivend manages all aspects of the machine including paying the commissions, product and service costs. 📈Investors are the proud owners of that kiosk and responsible to cover costs associated if relocation or maintenance. 🔑We give access to our backend portal so investors can see their machines' performance in real time. 📩Contact Howard Rubin or Ben Wheeler - "The KioskGuy" to learn more. #kiosk #vending #investment #opportunity #incredivend #retail