When brand stewards get together, like they recently did at Advertising Week New York, the conversations and panel discussions are usually about marketing, ad tech and trends shaping the industry. So we were pleasantly surprised to find that this year experiential was a hot topic (including our own “un-panel” called Experiential Grows Up 👀) The XP Land team came away with five experiential trends and takeaways that we think are important for all of us in the industry to keep in mind. Read the full story here: https://lnkd.in/gwd75rvA #XPLand #XLIST #2023XLIST #ExperientialIsEverything #ExperientialIndustry #advertisingweek
