Ads again making their way into our favorite shows, a throwback to the historic TV ad models we abandoned for subscription-based content. What’s changed? There’s now an opportunity to craft a better experience—for everyone. The new ad experience is shaping up to look different for a few reasons: 1. Subscription-based streaming services are introducing an element of choice to keep or lure back consumers in the form of tiered subscription choices. 2. New technology is providing a significantly better understanding of individual consumer preferences. Now companies like ours can craft personalized, highly relevant content recommendations, as well as advertising with the potential to not only land in front of the right audience but to further enhance the entertainment experience by appearing in the right context on the right device. For example, our ad solution, TiVo One, provides the ability to deliver targeted home screen and in-streaming video ads. The potential result? Ads may begin to transcend the products themselves, heightening the entertainment experience—a personal win for consumers, but one for content providers and advertisers, too. Here’s why ads are coming almost full circle—but with a new twist. My latest in Forbes: https://bit.ly/40DnuAB
